NHK WORLD HD Launches Today on Sky With GlobeCast

Date: 09/05/2011
GlobeCast and Japan International Broadcasting, Inc. (JIB) announce that NHK WORLD HD has launched today on the Sky and Freesat platforms in the U.K. GlobeCast provides re-encoding, uplink, and capacity on Eutelsat's EUROBIRD(TM) 1, bringing the channel to a new community of over 10 million Sky subscribers, and over a million Freesat viewers.

Available on Sky EPG channel 507, NHK WORLD HD is a 24/7 English language channel produced by JIB and NHK, Japan's public broadcaster, fed live from Tokyo.

The NHK WORLD HD feed is downlinked in France at GlobeCast's Bercenay and Sainte Assise teleports, and sent via fiber on GlobeCast's Backbone Network (GCBN) to the London operations center, where the video is re-encoded and AC3 audio is added. The channel is then uplinked to the EUROBIRD 1 satellite for the Sky platform.

GlobeCast already provides turnaround and satellite capacity for NHK WORLD TV in standard-definition format, as well as delivering NHK WORLD in HD on a number of IP platforms in Europe.

With two of the world's three largest economies located in Asia, NHK WORLD TV delivers a unique geographic and cultural perspective on important developments in this highly influential region. The recent crisis in Japan resulting from its greatest natural disaster proved the value of NHK WORLD TV and provided an invaluable service to people throughout the world. Powerful HD images and information about fast changing events were broadcast live on NHK WORLD TV to an audience of over 137 million potential households in more than 120 countries.

"The live video coverage of the earthquake and tsunami which hit Eastern Japan on March 11 displayed the power of HD television extensively," said Hatsuhisa Takashima, president and CEO of JIB. "Now we are able to make this state of the art technology and powerful English language news coverage available to the television viewers in the U.K. through our partnership between GlobeCast and JIB. I am sure that NHK WORLD HD will bring evidence of Japan's recovery from this history-making natural disaster in the months and years ahead to the eyes of British people. Their compassion and generous assistance extended to the victims and has been greatly appreciated by the Japanese people."

JIB, a subsidiary of NHK, is the exclusive distributor of NHK WORLD HD throughout the world. NHK has newsgathering operations throughout Japan, Asia, and elsewhere around the world, including 30 international news bureaus. Newsline, focusing on news events in Asia and the world, airs live from Tokyo at the top of every hour. Additional original content including business, technology, fashion, food, travel, and other cultural programs designed for global audiences, are broadcast in four-hour cycles suited to time zones around the world.

www.globecast.com



Tags: Globecast | Sky | NHK | Japan International Broadcasting
Submitted by Marquerite Clark (Dundee Hills Group)
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