Marketron, the broadcast industry’s leading technology provider for more scalable, predictable, and reliable revenue, has announced new capabilities in the Marketron NXT digital advertising platform. Marketron NXT now enables all broadcast and media companies to deliver digital advertising solutions to advertisers operating in industries that face restrictions, including cannabis, CBD, gambling, alcohol, fireworks, and politics. These in-demand, custom solutions enable broadcasters to support more advertisers, driving revenue in previously limited verticals.

With virtual assets, nxtedition has solved a significant headache for the media industry by simplifying how different product APIs from different vendors can be deeply integrated into nxtedition. Successfully deploying other products to their full potential can be challenging for a traditional broadcaster. Typically, these integrations are highly technical API calls held together by infrastructure solutions – referred to as glue – which can be fragile and difficult to maintain.

Broadcast microservices specialists nxtedition will showcase their powerful production solution at IBC 2022. Visitors to the show will be able to experience the agile and digital-first platform for themselves. nxtedition is built from the ground up, with storytelling at the heart of the production workflow, allowing even small teams to create and deliver highly compelling content fast, first and accurately. 

Kristen TV i Sverige AB (Kanal 10) has deployed broadcast microservices nxtedition’s solution as part of its efforts to ensure it has a futureproof and scalable workflow to support its next phase of growth.

Finland’s Alfa TV is going live with a second studio built around nxtedition’s production automation solution. Based in Kerava, the commercial broadcaster serves the whole of Finland and will use its new studio to expand its offering with a news service as well as ensuring its facility is both futureproof and scalable. This latest studio deployment by Alfa TV joins a 2019 studio installation used by the broadcaster, also powered by nxtedition, and allows the broadcaster to engage with its audience across multiple platforms. 

Broadcast microservices specialists nxtedition has inked a five-year deal with KNR (Kalaallit Nunaata Radioa), the Greenlandic Broadcasting Corporation, which has chosen to maintain nxtedition’s end-to-end system as their primary broadcast solution. KNR first installed nxtedition as part of its new production infrastructure in 2017 and relies on it to deliver a futureproof workflow for streamlining all their broadcast, web, and social media production needs.  

Broadcast microservice specialist nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the public cloud.

Robert Nagy, lead developer and co-founder of production automation specialist nxtedition, has been invited to speak at Node.TLV, the international convention for the Node.js community. Node.js directs the development and management of core JavaScript technology used by all sectors of the IT industry.

At the 2021 NAB Show, Marketron will feature products that empower innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. The company will have a hospitality suite at the Encore during the show, and will also be at the Westgate for the Sales and Management Television Exchange (SMTE), on Oct 8-9, in booth W175, and the Radio Show, on Oct. 13-14, in booth W297.

nxtedition has added a raft of new features to its nxt|edit solution, including additional audio and video tracks, a blur function and an ‘auto ducking’ feature which will automatically reduce the level of other audio tracks when a voiceover is being recorded live. The nxt|edit feature was launched with the latest software upgrade earlier this year, and the philosophy was to create a ‘flipside’ edit on any video imported into the nxtedition agile platform. This facilitates super fast cuts for news, sport, promos or digital content.

Broadcast specialist nxtedition has formed a partnership with Singular.live, the cloud-native graphics platform. Together, users will be able to add dynamic, responsive graphics and overlays into playout timelines in an HD-SDI/IP environment, greatly adding to the operational convenience as well as connecting information and engagement into the live output.

Robert Nagy, lead developer and co-founder of innovative broadcast company nxtedition, has been appointed to the Technical Steering Committee of Node.js.

Node.js is seen as a key building block for scalable network applications with several major companies across the spectrum relying on the powerful open-source runtime environment, including Microsoft, Netflix and PayPal.

Production and storytelling specialists nxtedition is set to launch the latest version of its core software. The new release will bring a range of additional and improved functionality to the platform, all aimed at boosting operational efficiency.

Production automation specialists nxtedition recently installed, commissioned, trained and handed over a four-studio newsroom system for Stockholm-based Expressen TV. Because of the restrictions imposed by COVID-19, nxtedition was forced to achieve all this remotely, yet still got the new system on-air, on-time and on-budget.