Nearly Half of Consumers Around the Globe Are Willing to Stop or Watch Less Pirated Video Content

Date: 08/03/2017

Irdeto, the world leader in digital platform security, has released results of the largest consumer piracy survey ever conducted. The Irdeto Global Consumer Piracy Survey of more than 25,000 adults across 30 countries found that despite the high number of consumers around the globe watching pirated video content (52%), nearly half (48%) would stop or watch less illegal content after learning the damage that piracy causes the media industry. This willingness by nearly half of consumers to change their viewing habits speaks to the huge impact that education could have on reducing the number of people who pirate video content. 

 
The positive outcome of an industry-wide education initiative could have the most impact in Latin America and APAC. Fifty-nine percent of consumers who watch pirated content in Latin America and 55% in APAC stated they would watch less or stop watching pirated video content after learning that piracy results in revenue loss from studios, affecting investments in future content creation. Conversely, only 45% in Europe and 38% of respondents from the US said that they would watch less or stop watching pirated content. This indicates that simply educating consumers in these regions about damages associated with revenue loss may not be enough. However, an education initiative focusing on piracys impact on the creative process of producing content, coupled with knowledge on how piracy is often linked to criminal organizations and that pirated content could include malware aimed at stealing consumers personal information, may resonate better in those markets. 
 
A battle is being waged in the media & entertainment industry, said Doug Lowther, CEO, Irdeto. Legal content offerings are no longer only competing against each other. Pirates have undoubtedly grown into a formidable foe that should not be ignored. With more than half of consumers openly admitting to watching pirated content, it is crucial that the industry tackle piracy head-on. To do so will require technology and services to protect the legal content as well as a comprehensive education program to help change the behavior of consumers. Coupled with a 360-degree anti-piracy strategy, the market is fully prepared to take the battle against piracy to the next level.
 
Additional findings from the Irdeto Global Consumer Piracy Survey include: 
 
  • An illegal vs. legal awareness gap: While many consumers across the globe recognize that producing or sharing pirated video content is illegal (70%), far fewer people are aware that streaming or downloading (watching the content) is also against the law (59%). In Latin America, this gap was widest with 75% of respondents stating that producing or sharing pirated content is illegal, compared to only 60% recognizing that streaming or downloading is illegal. The overall survey results suggest that more education may be required around the globe to educate consumers that engaging in any form of piracy (producing, sharing, downloading or streaming) is illegal.
  • The Russian awareness outlier: In nearly every country surveyed, many consumers recognize that producing or sharing pirated video content is illegal; however, in Russia this is not the case. A staggering 87% of respondents do not think that producing or sharing pirated video content is illegal. In addition, 66% believe that it is not illegal to download or stream pirated video content. A concerted effort must be made to educate Russians about piracy as an illegal practice to prevent growth of piracy in the country.
  • Content availability impacting consumption: APAC (61%) and Latin America (70%) had the most consumers who admitted to watching pirated content, while those in Europe (45%) and the US (32%) said they pirate the least. These results indicate that consumers in Europe and the US have more access to the content they desire, reducing their need to watch pirated content. 
  • The younger generation shifting viewing habits: Laptops were universally the preferred device for the consumption of pirated video content. Consumers in Europe (65%), APAC (45%), Latin America (53%) and the US (41%) all stated that this was their most frequent method of consuming pirated content. However, a shift has already started, with many 18-24 year olds surveyed indicating that they use mobile or streaming devices the most to watch or access pirated video content. 52% percent of consumers in China in this age bracket indicated that mobile devices are their preferred method of consuming pirated content (i.e. smartphones or tablets). Additionally, 18-24 year old consumers in India (20%) were the most likely to watch pirated content on a streaming device. The Gulf Cooperation Council (GCC) cracked the top five in both categories, indicating that its population of 18-24 year olds are ahead of the curve when it comes to using mobile or streaming devices instead of laptops to view pirated video content. 
  • The rise of Kodi in the UK: Interestingly, the Kodi box only registered as a top device to pirate content in the UK, with 11% of pirating consumers using the streaming device to access illegal content. The second highest percentage was in Portugal where 6% of consumers use Kodi to access pirated content. The highest percentage of Kodi users in the UK were in the 35-44 and 55+ age groups at 18% each. This is in stark contrast to the 3% of 18-24 year olds using a Kodi box to pirate content. 
  • Consumers must-watch list: Movies that are currently being shown in cinemas/theaters (27%) and TV series (21%) were the most popular types of pirated content. Also, while live sports piracy is a growing industry problem, one surprise in the survey results was the percentage of pirating consumers who indicated that live sports was the type of pirated video content they were most interested in. The only countries that listed it in their top two were Portugal (25%), Egypt (23%) and GCC (19%).  While the negative impact of live sports piracy is already being felt by the industry, this indicates that the market still has an opportunity to educate consumers about the damage that piracy causes the live sports space before the problem grows even larger. This education will be especially important for males as more men in each country indicated that live sports is the type of content they are most interested in pirating, while a majority of women prefer to pirate TV series. 
 
Education around the negative impact of piracy on both the industry and the consumers themselves is an important element of any anti-piracy strategy, said Rory OConnor, Vice President of Services, Irdeto. The results of this survey show that many countries are open to change. To elicit this change in consumer habits will take a concerted effort from all the industry players to not only educate consumers about the negative impact of piracy, but also continued innovation to address the three elements of consumer choice content, value and convenience. 
 
Methodology
 
The survey was commissioned by Irdeto and conducted online from December 29, 2016 February 16, 2017 by YouGov Plc. 25,738 adults (aged 18+) in 30 countries agreed to take part in the survey. Countries surveyed include: Argentina, Australia, Austria, Brazil, China, Colombia, Denmark, Egypt, GCC (GCC region cluster comprised of Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman), Germany, India, Indonesia, Italy, Mexico, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, Ukraine, UK and US. Figures have been weighted appropriately to be representative of adults in each country (e.g. nationally representative, urban representative, online representative).
 
###
 
About Irdeto 
Irdeto is the world leader digital platform security, protecting platforms and applications across multiple industries, such as media & entertainment, payments and automotive. Our solutions and services enable customers to protect their revenue, create new offerings and fight cybercrime. With nearly 50 years of expertise in security, Irdetos software security technology and cyber services protect over 5 billion devices and applications for some of the worlds best known brands. Our unique heritage as a subsidiary of multinational media group Naspers (JSE: NPN) means that we are a well-established and reliable partner to help build a more secure future. Please visit Irdeto at www.irdeto.com. 
 


Tags: piracy | consumer | survey | global | content | irdeto | video | kodi | CABSAT 2017 | CABSAT 2017
Submitted by Irdeto
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  • What is the future of media creation, salaries and content distribution across all sectors?

    What is the future of media creation, salaries and content distribution across all sectors?

  • EPG: Guiding content discovery

    EPG: Guiding content discovery

  • Move and Deliver

    Move and Deliver

  • Move and Deliver

    Move and Deliver

  • Advanced security solutions

    Advanced security solutions

  • Information Control and Automation but not as you know it

    Information Control and Automation but not as you know it

  • Giving Content Distributors an Edge in Quality and Compliance

    Giving Content Distributors an Edge in Quality and Compliance

  • Transforming Content and Caputure Distribution

    Transforming Content and Caputure Distribution

  • Assuring loudness compliance for international content distribution

    Assuring loudness compliance for international content distribution

  • Dick Hobbs is Counting Pixels

    Dick Hobbs is Counting Pixels

  • Service providers should see OTT as a revenue opportunity

    Service providers should see OTT as a revenue opportunity

  • Taking legacy content into the 4K world

    Taking legacy content into the 4K world

  • Will Strauss looks at automatic QC for the people

    Will Strauss looks at automatic QC for the people

  • The international worship market: shoot, compress and deliver globally

    The international worship market: shoot, compress and deliver globally

  • Sportsnet stays ahead of the game with Quantel

    Sportsnet stays ahead of the game with Quantel

  • Ensuring online video revenue in the face of piracy

    Ensuring online video revenue in the face of piracy

  • Ask the experts: Content readiness in time-deferred workflows

    Ask the experts: Content readiness in time-deferred workflows

  • Do you have firmware deficiency syndrome?

    Do you have firmware deficiency syndrome?

  • Making the second screen work

    Making the second screen work

  • Leading-edge cellular bonding technologies smooth the way for global news teams

    Leading-edge cellular bonding technologies smooth the way for global news teams

  • Understanding and Managing the Piracy Continuum

    Understanding and Managing the Piracy Continuum

  • Ask the Experts: Content Storage, Security, Archive and Management

    Ask the Experts: Content Storage, Security, Archive and Management

  • New Solutions for Accelerated and Secure Movement of High-Value Content

    New Solutions for Accelerated and Secure Movement of High-Value Content


News
Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
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SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
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Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
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FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
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Sports OTT platform Stream Viral offer Rev Share Plan Posted: 24/11/2021
Sports OTT platform Stream Viral offer Rev Share Plan

Stream Viral, a UK based OTT platfrom offering sports VoD for global sporting customers, announces a revolutionary revenue share model for customers not wanting to commit to a monthly charge.

Tags: OTT | Sports | VoD | Baseball | Football | Soccer
Submitted by Rain Dance Digital
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Visual Data Media Services Honored with Prestigious Rise Award for Investment in Women Posted: 24/11/2021
Visual Data Media Services Honored with  Prestigious Rise Award for Investment in Women

Visual Data Media Services was honored for its commitment to diversity and inclusion in professional career development, taking home the “Company Award for Investment in Women” at the 2021 Rise Awards.

Rise, the award-winning advocacy group for gender diversity in the media technology sector, announced the winners on November 18 at its annual awards ceremony held as part of the DPP Tech Leaders’ Briefing.







Tags: Visual Data Media Services | Rise Awards
Submitted by Bubble Agency
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nxtedition introduces nxt|cloud - Migrating nxtedition best of breed microservices to the public cloud Posted: 24/11/2021
nxtedition introduces nxt|cloud - Migrating nxtedition and rsquo;s and lsquo;best of breed and rsquo; microservices to the public cloud

Broadcast microservice specialist nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the public cloud.

Tags: Broadcast | nxtcloud | nxtedition | playout | automation | microservices
Submitted by Manor Marketing
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ThinkParQ moves into media and entertainment with BeeGFS file system Posted: 24/11/2021
ThinkParQ moves into media and entertainment with BeeGFS file system

ThinkParQ, the company behind the leading parallel file system BeeGFS, has expanded its market reach by launching into the media and entertainment (M&E) sector.

Tags: ThinkParQ | BeeGFS | BeeGFS file system | media and entertainment | hardware-independent POSIX | parallel file system | ELEMENTS BOLT
Submitted by Page Melia PR
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EditShare Names CJP Broadcast as Channel Partner for UK and Ireland Posted: 24/11/2021
EditShare Names CJP Broadcast as Channel Partner for UK and Ireland

CJP Broadcast announces its appointment as an EditShare channel partner. The agreement, effectively immediately, covers the full range of EditShare storage, editing and media management products, including on-premises and cloud-virtualised systems.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
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Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade; Posted: 24/11/2021
Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade;

The Deloitte Technology Fast 500™ provides a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, ranked No. 163 on the 27th annual Deloitte Technology Fast 500™. "We’re honored to receive this recognition from Deloitte that underscores how Qumulo is contributing to our customers’ success and to the industry’s growth as a whole”, says Bill Richter, CEO Qumulo.






Tags: Deloitte Fast 500™ | File Data Management | Qumulo | North America
Submitted by Qumulo
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VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs Posted: 23/11/2021
VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs

VidOvation today announced that it has broadened its capabilities for live video distribution networks and cloud and edge computing. In addition, the company is rolling out carrier-agnostic e-SIMs with domestic and global support of 3G, 4G LTE, and 5G cellular networks.

Tags: VidOvation | live video distribution | e-SIM | cloud integration | cellular network
Submitted by Wall Street Communications
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Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021 Posted: 23/11/2021
Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021

Actus Digital, a leading provider of compliance logging and QA monitoring/alerting solutions, will showcase expanded workflows and enhancements to its AI-based, intelligent compliance and monitoring platform at IBC2021. The next generation of Actus Digital’s platform features extensive metadata integration for live and recorded content, as well as advanced search options, optimized content management and categorization, and quicker, more accurate content clipping, concatenation, and sharing. Leveraging the new capabilities, media companies can automate and semi-automate the publishing of high-quality video content extremely fast.

Tags: Compliance Logging | Metadata | Postproduction | OTT monitoring | IP streaming | Actus Adwatch
Submitted by 202 Communications
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Frequency Ensures Content Quality With Interra Systems ORION and ORION-OTT Monitoring Posted: 23/11/2021
Frequency Ensures Content Quality With Interra Systems and rsquo; ORION and ORION-OTT Monitoring

Interra Systems, a leading provider of content QC, monitoring, and analysis solutions to the digital media industry, today announced that Los Angeles-based software company Frequency, a leading provider of linear video channel cloud origination services, has deployed Interra Systems’ industry-leading ORION and ORION-OTT systems in an AWS cloud environment. Using Interra Systems’ end-to-end, cloud-based solutions, Frequency can efficiently monitor TSoIP contribution feeds while assuring exceptional audio-video quality and stability across its network of hundreds of FAST channels.

Tags: Free Ad-Supported Streaming Television | ORION | TSoIP | AWS cloud | QC and Monitoring | ORION-OTT
Submitted by 202 Communications
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SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant Posted: 23/11/2021
SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

SMPTE®, the home of media professionals, technologists, and engineers, today announced that SMPTE — through its newest program, Rapid Industry Solutions (RIS) On-Set Virtual Production Initiative (OSVP) — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts. The $150,000 Epic MegaGrant will empower SMPTE to deliver even more quickly on the promise of this first RIS Initiative.




Tags: Rapid Industry Solution | Epic | MegaGrant | RIS | On-Set Virtual Production
Submitted by Wall Street Communications
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Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite Posted: 23/11/2021
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketron's traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
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