New 24i Whitepaper Tales from the OTT frontline Sees Streaming Providers Share the Secrets of their OTT Success and nbsp;

Date: 26/01/2021
New 24i Whitepaper Tales from the OTT frontline Sees Streaming Providers Share the Secrets of their OTT Success and nbsp;

Knowing, nurturing, and growing your audience; getting your business strategy right; providing an intuitive user experience (UX); and ensuring operational ease at scale are the four key areas for OTT success identified in 24i’s new whitepaper launched today.

In ‘Tales from the OTT Frontline: Words of wisdom from six successful streaming services’, 24i enlists the help of its customers to analyze the challenges, opportunities, and critical success factors faced by specialist streaming providers in a market dominated by giants like Netflix, Disney+ and Amazon Prime Video. Pure Flix, Topic, Game Show Network, BroadwayHD, Flow Sports, andNewsmaxshare their first-hand experiences and learnings on how they have achieved success in the OTT industry. Some of the key findings discussed in the Whitepaper include: The importance of analytics in knowing, attracting, and retaining an audience and reducing churn.

The dividends that come from adopting a flexible business strategy that can move between subscription and advertising-based models or combine AVOD and behind-the-paywall SVOD offerings.The fundamental role of a well-curated content library alongside powerful and intuitive search functions, a fully featured UX, and optimized app performance, in increasing customer satisfaction and retention.The significance of planning ahead for operational ease at scale, and the benefits of outsourcing multi-platform app development.“The massive surge in streaming over the past months has shown that the OTT industry will continue to grow quickly,”says Joachim Bergman, Co-CEO at 24i. “There is no doubt that there are some big names dominating the industry, but this doesn’t mean other content providers cannot unlock unlimited opportunities if they think strategically. Together with our customers, we have demonstrated that OTT success is possible with the right customer intelligence and business and operational strategy, powered by innovative streaming solutions. We are excited to share the experience we have gathered through our work with our valued partners. We hope the whitepaper will be a useful tool for other content providers looking to reconsider their strategies and plan for success.”

“To succeed in OTT your guiding principle is to stay connected to your customer,”says Ryan Chanatry, General Manager at Topic.“It’s a learning curve, but our experience has shown that a data-driven, consumer-centric approach that delivers excellent UX with a flexible business strategy are as critical to success as high-quality and easily discoverable content. We are delighted to be part of this whitepaper that proves you don’t need to have a Netflix-sized budget or technology team to succeed in our industry. We hope that our insights will help level the OTT industry playing field.” Read the full Whitepaper here.



Tags: 24i | OTT | Streaming | SVOD | VOD | AVOD | streaming wars
Submitted by Freddie Weiss (Staff)
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Chyron today announced that the company has realigned the structure of its EMEA sales operations to enable greater efficiency in meeting customer requirements and in guiding customers toward the next generation of live production. As part of this initiative, Chyron has named Olivier Cohen its senior vice president of EMEA sales and appointed Rosa Pereiro to serve as senior sales director for Southern Europe.



Tags: Chyron | EMEA | Sales | Structure | NextGen
Submitted by Wall Street Communications
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TV Moving to All-IP - Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel Posted: 02/03/2021
TV Moving to All-IP and ndash; Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel

Broadpeak®, a leading provider of content delivery network (CDN), video streaming solutions, and multicast ABR for content providers and pay-TV operators worldwide, and Wyplay, a global TV Professional Services and Video Platform Solutions provider, announced today that they will host a joint virtual roundtable discussion on March 16. The panel will explore the latest trends related to the TV industry's transition to all-IP, with real-world case studies from Deutsche Telekom, RDK, and tier-1 TV operators.

Tags: Boadpeak | Wyplay | Virtual. Roundtable | IP
Submitted by 202 Communications
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