New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

Date: 01/10/2020
New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

SMPTE®, the home of media professionals, technologists, and engineers, today introduced a new logo and website (smpte.org). Along with these changes, SMPTE is redefining the way it serves professionals so that the Society can be more accessible and agile in meeting its members' needs. In addition to building enhanced value into its educational offerings, standards work, and networking events, the Society is developing plans to promote greater diversity, equity, and inclusion within SMPTE and the industry as a whole.

"SMPTE is transforming every element of its business to meet the changing needs of creative and technology professionals in the digital media industry," said Patrick Griffis, president of SMPTE. "Dramatic reimagination of our logo, website, and the SMPTE Motion Imaging Journal — as well as this year’s virtual annual technical conference — may be the first things you notice. But look more deeply, and you'll see that we're creating strategic changes to give all our members even better access to the tools, expertise, educational offerings, and rich global network of colleagues that are vital to their career success."

The new SMPTE logo features an updated typeface and iconic camera iris graphic represented in the renowned SMPTE Color Bar colors. The redesigned website features this new logo as well as a fresh and inviting user experience. Changes to both site structure and content bring convenient access to relevant, timely, and useful information and educational material. Over time, the Society will continue to expand this offering and the utility of smpte.org.

The ongoing process of reimagining SMPTE is being steered by a three-year strategic plan launched in 2019. Over the past two years, the Society has re-examined its guiding principles, vision, mission, and value propositions and refined them to emphasize the Society's role as a global organization while stressing its ongoing commitment to being both inclusive and objective in considering all perspectives.

SMPTE plans to promote greater diversity, equity, and inclusion and will continue to amplify the talents of a broader spectrum of media technology professionals of every nationality, race, gender, and career stage. The Society has taken a first step by being the industry's first standards body to scrub its documents and replace technical terms that could be considered racially offensive with more accurate and thoughtful language.

In terms of standards work, SMPTE is adapting to be nimbler and more responsive to quickly changing media technologies, creative techniques, and business models. Changes include focusing on more software-oriented standards and using more software-based tools to manage and streamline the standardization process. SMPTE also is augmenting its rigorous standards development process with new models that allow members and the public at large to contribute to various standards-like documents.

The evolution of SMPTE will also be clearly evident in this year's annual technical conference, SMPTE 2020: "Game On", a virtual event running Nov. 10-12. The most accessible SMPTE conference yet, it will make technical presentations, educational sessions, exhibits, and networking opportunities available to members around the world. Special pricing options are designed to eliminate cost as a barrier for any participant, whether student or professional.

Further information about SMPTE and the society's new logo are available online at the newly redesigned smpte.org.



Tags: SMPTE | Media | Professionals | Logo | Website
Submitted by Wall Street Communications
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WFMJ selects StreamMaster PRIME for branding refresh Posted: 19/04/2021
WFMJ selects StreamMaster PRIME for branding refresh

Pixel Power, the global leader in graphics production and master control playout automation, has delivered a configurable StreamMaster PRIME system to WFMJ, the NBC and CW affiliate in Youngstown, Ohio. The new StreamMaster PRIME is a direct replacement for an existing Pixel Power LogoVision graphics generator.

Tags: Pixel Power | StreamMaster PRIME | StreamMaster | WFMJ | NBC | Graphics production | Master control playout | automation | graphics | SDI | Rohde-Schwarz | software defined playout | playout | technology
Submitted by Manor Marketing
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Bitcentral FUELs audience reach and new monetization opportunities for Cowles Broadcasting on NewsON Posted: 19/04/2021
Bitcentral FUELs audience reach and new monetization opportunities for Cowles Broadcasting on NewsON

Bitcentral Inc., an industry-leading provider of efficient media workflows, announces support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the popular NewsON service.

Tags: dynamic ad insertion | DAI | free ad-supported tv | FAST
Submitted by Staff
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Tyrell And Haivision Form New Partnership Posted: 19/04/2021
Tyrell And Haivision Form New Partnership

Tyrell are excited to share the news that we have been appointed asa new partner for Haivison in the UK and Ireland.

Haivisionis a leading global provider of mission-critical, real-time video streaming solutions. Their connected cloud and intelligent edge technologies enable organisations to engage audiences through the live stream of events (sports, news, theatre and corporate events).


Tags: Haivision | streaming | live stream | live streaming
Submitted by Tyrell
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Signature introduces Quicklink Studio for connecting remote presenters into virtual events Posted: 19/04/2021
Signature introduces Quicklink Studio for connecting remote presenters into virtual events

The Chicago based Signature Production Group, a live and virtual event production company, have adopted Quicklink Studio and Quicklink ST102’s as a “go-to” solution for connecting remote presenters into virtual events. The Quicklink solutions were provided to Signature by Key Code Media, a US-based systems integrator for A/V, broadcast, and post-production solutions.

Tags: Quicklink | Key Code Media | Signature Production Group | remote presenters
Submitted by Quicklink
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