New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

Date: 01/10/2020
New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

SMPTE®, the home of media professionals, technologists, and engineers, today introduced a new logo and website (smpte.org). Along with these changes, SMPTE is redefining the way it serves professionals so that the Society can be more accessible and agile in meeting its members' needs. In addition to building enhanced value into its educational offerings, standards work, and networking events, the Society is developing plans to promote greater diversity, equity, and inclusion within SMPTE and the industry as a whole.

"SMPTE is transforming every element of its business to meet the changing needs of creative and technology professionals in the digital media industry," said Patrick Griffis, president of SMPTE. "Dramatic reimagination of our logo, website, and the SMPTE Motion Imaging Journal — as well as this year’s virtual annual technical conference — may be the first things you notice. But look more deeply, and you'll see that we're creating strategic changes to give all our members even better access to the tools, expertise, educational offerings, and rich global network of colleagues that are vital to their career success."

The new SMPTE logo features an updated typeface and iconic camera iris graphic represented in the renowned SMPTE Color Bar colors. The redesigned website features this new logo as well as a fresh and inviting user experience. Changes to both site structure and content bring convenient access to relevant, timely, and useful information and educational material. Over time, the Society will continue to expand this offering and the utility of smpte.org.

The ongoing process of reimagining SMPTE is being steered by a three-year strategic plan launched in 2019. Over the past two years, the Society has re-examined its guiding principles, vision, mission, and value propositions and refined them to emphasize the Society's role as a global organization while stressing its ongoing commitment to being both inclusive and objective in considering all perspectives.

SMPTE plans to promote greater diversity, equity, and inclusion and will continue to amplify the talents of a broader spectrum of media technology professionals of every nationality, race, gender, and career stage. The Society has taken a first step by being the industry's first standards body to scrub its documents and replace technical terms that could be considered racially offensive with more accurate and thoughtful language.

In terms of standards work, SMPTE is adapting to be nimbler and more responsive to quickly changing media technologies, creative techniques, and business models. Changes include focusing on more software-oriented standards and using more software-based tools to manage and streamline the standardization process. SMPTE also is augmenting its rigorous standards development process with new models that allow members and the public at large to contribute to various standards-like documents.

The evolution of SMPTE will also be clearly evident in this year's annual technical conference, SMPTE 2020: "Game On", a virtual event running Nov. 10-12. The most accessible SMPTE conference yet, it will make technical presentations, educational sessions, exhibits, and networking opportunities available to members around the world. Special pricing options are designed to eliminate cost as a barrier for any participant, whether student or professional.

Further information about SMPTE and the society's new logo are available online at the newly redesigned smpte.org.



Tags: SMPTE | Media | Professionals | Logo | Website
Submitted by Wall Street Communications
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Producer Artist Thomas Statnick Invests in a Neve and reg; 8424 Console

Independent artist and producer Thomas Statnick has installed a Neve® 8424 console in his North Carolina studio because it allows him to maintain a familiar analogue workflow in a hybrid digital environment.

Tags: AMS Neve | Neve 8424 Console | Thomas Statnick | Anamorphic | Hybrid Studio Workflow
Submitted by White Noise Public Relations Ltd
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Classic Arts Showcase selects Globecast for playout and distribution services - with VOD - in the US Posted: 14/01/2021
Classic Arts Showcase selects Globecast for playout and distribution services - with VOD - in the US

Globecast has announced that it has been selected by Classic Arts Showcase to provide it with playout, linear satellite distribution, VOD and streaming services beginning January.

Tags: channel distribution | cloud | VOD | satellite | streaming
Submitted by Jump PR
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AJA Releases Two New 12G-SDI openGear Solutions Posted: 13/01/2021
AJA Releases Two New 12G-SDI openGear Solutions

AJA Video Systems today announced the release of two new 12G-SDI openGear® solutions, AJA OG-12GM and AJA OG-FiDO-TR-12G. Featuring support for up to 4K/UltraHD content, OG-12GM is a 12G-SDI to/from quad-link 3G-SDI Muxer/DeMuxer, and OG-FiDO-TR-12G is a state-of-the-art 12G-SDI/Fiber transceiver. Both are designed for use in high-density openGear 2RU frames and compatible with Ross® DashBoard software for flexible device control and monitoring.

OG-12GM is an openGear-compatible SDI transport converter that supports single-link 12G-SDI to/from quad-link 3G-SDI, two Sample Interleave (2SI) to/from Square Division (Quadrant) pixel mapping, and selectable Distribution Amplifier (1x4). It provides detailed timing analysis for validating alignment of quad-link SDI inputs via a unique timing analyzer that quickly helps to identify possible timing issues for quad-link signals.

OG-FiDO-TR-12G offers unmatched flexibility and cost-efficiency for 12G-SDI to Fiber conversion and Fiber to 12G-SDI conversion with single-link LC connectivity, enabling long cable runs up to 10km for single mode.




Tags: AJA | AJA Video Systems | openGear | 12G-SDI | Fiber | Converters
Submitted by Raz Public Relations
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Riedels Bolero is Wireless Intercom of Choice for Denmarks European Tour Production Posted: 13/01/2021
Riedels Bolero is Wireless Intercom of Choice for Denmarks European Tour Production

European Tour Production (ETP), a Danish provider of live event production services and equipment, has chosen Riedel Communications' Bolero as its go-to wireless intercom solution. With Bolero in its rental inventory, ETP is able to offer its clients a native IP wireless comms solution that delivers maximum coverage and reliability, outstanding voice quality, and the flexibility to handle any size and type of production.

Tags: Riedel | Bolero | Wireless | Intercom | European | Tour | Production
Submitted by Wall Street Communications
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