New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

Date: 01/10/2020
New Logo and Website Are Just Two of the Major Changes Making SMPTE More Nimble, Accessible, and Inclusive

SMPTE®, the home of media professionals, technologists, and engineers, today introduced a new logo and website (smpte.org). Along with these changes, SMPTE is redefining the way it serves professionals so that the Society can be more accessible and agile in meeting its members' needs. In addition to building enhanced value into its educational offerings, standards work, and networking events, the Society is developing plans to promote greater diversity, equity, and inclusion within SMPTE and the industry as a whole.

"SMPTE is transforming every element of its business to meet the changing needs of creative and technology professionals in the digital media industry," said Patrick Griffis, president of SMPTE. "Dramatic reimagination of our logo, website, and the SMPTE Motion Imaging Journal — as well as this year’s virtual annual technical conference — may be the first things you notice. But look more deeply, and you'll see that we're creating strategic changes to give all our members even better access to the tools, expertise, educational offerings, and rich global network of colleagues that are vital to their career success."

The new SMPTE logo features an updated typeface and iconic camera iris graphic represented in the renowned SMPTE Color Bar colors. The redesigned website features this new logo as well as a fresh and inviting user experience. Changes to both site structure and content bring convenient access to relevant, timely, and useful information and educational material. Over time, the Society will continue to expand this offering and the utility of smpte.org.

The ongoing process of reimagining SMPTE is being steered by a three-year strategic plan launched in 2019. Over the past two years, the Society has re-examined its guiding principles, vision, mission, and value propositions and refined them to emphasize the Society's role as a global organization while stressing its ongoing commitment to being both inclusive and objective in considering all perspectives.

SMPTE plans to promote greater diversity, equity, and inclusion and will continue to amplify the talents of a broader spectrum of media technology professionals of every nationality, race, gender, and career stage. The Society has taken a first step by being the industry's first standards body to scrub its documents and replace technical terms that could be considered racially offensive with more accurate and thoughtful language.

In terms of standards work, SMPTE is adapting to be nimbler and more responsive to quickly changing media technologies, creative techniques, and business models. Changes include focusing on more software-oriented standards and using more software-based tools to manage and streamline the standardization process. SMPTE also is augmenting its rigorous standards development process with new models that allow members and the public at large to contribute to various standards-like documents.

The evolution of SMPTE will also be clearly evident in this year's annual technical conference, SMPTE 2020: "Game On", a virtual event running Nov. 10-12. The most accessible SMPTE conference yet, it will make technical presentations, educational sessions, exhibits, and networking opportunities available to members around the world. Special pricing options are designed to eliminate cost as a barrier for any participant, whether student or professional.

Further information about SMPTE and the society's new logo are available online at the newly redesigned smpte.org.



Tags: SMPTE | Media | Professionals | Logo | Website
Submitted by Wall Street Communications
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FSR Employees Scoop Loyalty Service Awards

Following a long-standing tradition of recognizing and honoring its dedicated team of professionals, FSR, a leading manufacturer of a wide variety of products for the Pro AV and Information and Communications Technologies (ICT) markets, recently presented loyalty awards to many employees marking five year incremental milestones of service.

Tags: FSR | FSR Inc | Smart-Way Raceway | Smart-Way | Smart-Way On-Floor Raceway System | Smart-Way In-Floor Raceway System | FL-400 Floor Box | SYMPHONY POPs | SYMPHONY Tower of Power | PWB-320 Wall Box Fan | DV-HSMW4K-44 Matrix Switcher | Symphony Pedestal | Symphony Collection | 8K
Submitted by Desert Moon
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NBAs Atlanta Hawks Use ChyronHegos Coach Paint to Analyze and Enhance Video for Coaching and Game Prep Posted: 13/10/2020
NBAs Atlanta Hawks Use ChyronHegos Coach Paint to Analyze and Enhance Video for Coaching and Game Prep

ChyronHego today announced that its Coach Paint video analysis software is being used by the NBA's Atlanta Hawks to enhance clips in the team's video library, illustrating terminology for players and visually reinforcing coaching points. Displayed throughout the Hawks' training facilities at the Emory Sports Medicine Complex and available on tablets for individual review, the painted clips give players and coaches a convenient and engaging way to learn or review critical plays, offensive and defensive strategies, and player positioning.

Tags: NBA | Atlanta Hawks | ChyronHego | Coach | Paint
Submitted by Wall Street Communications
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New Cobalt 9905-MPx Card Provides Quad Path 3G HD SD, to Offer Unprecedented Multi-Input Support and Flexibility Posted: 13/10/2020
New Cobalt 9905-MPx Card Provides Quad Path 3G HD SD, to Offer Unprecedented Multi-Input Support and Flexibility

Cobalt® Digital, an industry-leading designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative has announced the launch of its 9905-MPx 3G/HD/SD Quad-Path Up/Down/Cross Converter/Frame Sync, a next-generation advanced scaler/frame synchronizer for the openGear platform. The new card was developed in direct response to customer requests for one module that supports four independent signal paths.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx
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EcoDigital Introduces Further CSM Innovation With New 8.1 Release of the DIVA Software Suite Posted: 13/10/2020
EcoDigital Introduces Further CSM Innovation With New 8.1 Release of the DIVA Software Suite

EcoDigital today announced the upcoming release of DIVA 8.1, which will add valuable new capabilities along with more than 30 performance enhancements to the company's renowned DIVA Software Suite for digital asset management. This new software release represents the third major software upgrade and enhancement to the DIVA Software Suite in the past 16 months.

Tags: EcoDigital | CSM | Innovation | DIVA | Software | Suite
Submitted by Wall Street Communications
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Triveni Digital Executive to Moderate ATSC NextGen Broadcast Conference Panel Session Posted: 13/10/2020
Triveni Digital Executive to Moderate ATSC NextGen Broadcast Conference Panel Session

Triveni Digital today announced that the company's Senior Vice President of Emergent Technology Development, Mark Corl, will moderate a panel discussion during the ATSC NextGen Broadcast Conference 2020 in association with the virtual edition of NAB Show New York. The session, "Kings of Collaboration," will bring together experts in NextGen TV to discuss how ATSC 3.0 is fueling collaboration between service and equipment providers to bring new solutions to broadcasters.

Tags: Triveni Digital | ATCS | NextGen | Broadcast | Conference
Submitted by 202 Communications
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