New research finds significant untapped revenue potential in live IP-delivered television

Date: 07/09/2017
New research finds significant untapped revenue potential in live IP-delivered television

Yospace, the industry leader in dynamic ad insertion (DAI) technology, has sponsored a research programme that has found live programming still holds significant value among both consumers and broadcasters, and that the untapped advertising potential of live IP-delivered television must be realised in the near future in order to counter the threat posed by major internet media companies.

The findings come from a research paper conducted by international research consultancy MTM, looking specifically at the growth of live IP-delivered television in Europe and the advanced advertising opportunities that are being created as a result.

The paper found that live event programming such as major sports events and reality television plays a major role in the popularity of live IP-delivered television, accounting for approximately 70% of simulcast viewing on broadcasters OTT video services in the UK. On a wider scale, live and linear TV accounts for 60% of total video viewing in the UK market.

Tim Sewell, CEO, Yospace, says: We are living in what many TV executives are calling the golden age of TV, and this research proves that there is robust demand for a strong supply of high-quality TV content. Although this content is now being delivered in numerous ways, broadcasters still see the incredible power that live, linear TV still has in attracting concurrent audiences at scale as unique.

The research paper also predicts that major internet media companies such as Amazon, Facebook and Google will dramatically scale up their investments in live TV as they attempt to extend their offerings. In particular, the acquisition of rights to premium live events among these companies is expected to increase significantly.

However, despite the threat of increased competition, most TV executives interviewed as part of the research programme continue to be optimistic about the commercial prospects for linear and live IP-delivered TV. This is providing that broadcasters and pay TV platforms can develop advanced TV advertising capabilities, such as DAI, that leverage first-party data in order to grow their businesses and defend against online competition.

In order to stave off the competition, broadcasters need to supercharge their live IP simulcast advertising with the next generation of advertising technology. Certain broadcasters have already invested heavily in data-driven targeting and DAI technology, and others will probably look to follow suit in order to protect the revenues afforded by live, linear television as it moves to a digital environment.

The research programme included a round-table seminar of 20 of Europes leading TV executives and a series of one-on-one interviews. The full findings can be downloaded from the Yospace website: http://www.yospace.com/future-of-live-and-linear-video

Yospace will be exhibiting at IBC on stand 14.C18, and members of the team will be available to discuss the report findings further.

_____________________________________________________________________

About Yospace

Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DIRECTV in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Canal 13 in Chile; TV4 in Sweden; Seven West Media, The Nine Network and Network Ten in Australia.

www.yospace.com



Tags: IP
Submitted by Holly Rees
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Arc Publishing signs broadcaster Graham Media Group
The Washington Post’s Arc Publishing today announces it has signed broadcaster Graham Media Group, a subsidiary of Graham Holdings Company, giving its stations access to Arc’s industry-leading video content management system. This is Arc’s second U.S. broadcast client in as many months, following the launch of Raycom Media in December.

“Arc’s video CMS equips broadcasters with the technology they need to distribute their video in real-time across a variety of digital platforms, ensuring they reach the broadest possible audience,” said Scot Gillespie, CTO at The Washington Post. “We are pleased Graham Media has entrusted Arc to power such an important part of their digital strategy. It is a testament to the technology’s multi-site capabilities and exemplifies how Arc seamlessly integrates with a brand’s existing tech stack.”

Tags: The Washington Post | Arc Publishing | Graham Media | Graham Media Group | AWS | AWS Elemental | Amazon Web Services
Submitted by Raz Public Relations
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x-dream-distribution and Squared Paper announce partnership Posted: 14/02/2019
x-dream-distribution and Squared Paper announce partnership
BVE 2018, 26 – 28 February, Stand G24 – x-dream-distribution GmbH, a German-based and internationally operated company selling software products to the broadcast industry today announce a new partnership with UK-based Squared Paper Ltd., which develops and integrates micro-service Enterprise ESB tool kits for the media and broadcast sector.
Tags: microservices | broadcast | system integration | Squared Paper | x-deam-distribution | partnership | BVE 2019 | BVE 2019
Submitted by x-dream-distribution GmbH
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Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model Posted: 14/02/2019
Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model

Magewell has unveiled the new Pro Convert SDI Plus standalone NDI® encoder, the fourth entry in its rapidly-expanding Pro Convert family of devices for bringing traditional video signals into IP-based production networks using NewTek's popular NDI technology. The new model converts SDI-connected HD or 2K input sources into NDI streams with extremely low latency and is available immediately, as are all three previously-announced Pro Convert models.

Tags: NDI | converter | live | magewell | newtek | hardware | software | convert | conversion | IP | network | encoder | broadcast | professional AV | 4K | Ultra HD | UHD | UltraHD | SDI | NAB 2019 | NAB 2019
Submitted by Write Turn Communications
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DIgiBox at BVE 2019 Posted: 14/02/2019
DIgiBox at BVE 2019

DigiBox, one of the premier UK distributors of market-leading technologies for the broadcast, video, and pro-AV industries will showcase the latest products and solutions from DigiBox partners Avid (DigiBox is a Tier 3 distributor), AJA, BirdDog, Gefen, LMP, Loupedeck+, SNS, Theatrixx, Wowza and others on Stand F30 at BVE 2019.

Tags: boxer | BVE | Avid | BirdDog | Gefen | LMP | Loupedeck+ | SNS | Theatrix | Wowsa | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit Posted: 14/02/2019
Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit

Friend MTS, the content and revenue protection specialist, will highlight its ultra-robust, third-generation ASiD watermarking and global monitoring service at the Sports Anti-Piracy Summit 2019 (Mexico City, Mexico, February 20-21).

Tags: Piracy | anti-piracy | Mexico | cotent security | security
Submitted by Friend MTS
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VITEC Welcomes Bryan Reksten as New VP of Marketing Posted: 13/02/2019
VITEC Welcomes Bryan Reksten as New VP of Marketing
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that Bryan Reksten has joined the company as vice president of marketing. With over 20 years of marketing experience in the technology industry, Reksten will oversee and broaden VITEC's market presence.
Tags: VITEC | Bryan Reksten | New VP of Marketing | Mark D\'Addio
Submitted by InGear PR
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IHSE USA Products at CABSAT 2019 Posted: 13/02/2019
IHSE USA Products at CABSAT 2019
IHSE brings TRUE KVM workstation management solutions to CABSAT 2019 with the latest HDMI 2.0 extenders for 4K video and USB keyboard and mouse extension over fiber or Cat-X connections. Based on the highly efficient Fraunhofer IIS Lici® codec, these new extenders enable picture-perfect transmission of video sources with resolutions up to 4096 x 2160 at 60 hertz and full color depth (10bit, 4:4:4). Offered in several module types, Draco vario Ultra includes features such as looping outputs and redundant ports for maximum efficiency whether used as point-to-point connections or integrated into IHSE’s high-performance KVM switch systems.
Tags: IHSE USA | CABSAT 2019 | Draco vario Ultra HDMI 2.0 Extender | Draco vario SDI Extender | Draco vario Remote IP CPU | CABSAT 2019 | CABSAT 2019
Submitted by Wall Street Communications
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Cerberus on what is hot at BVE Posted: 13/02/2019
Cerberus on what and rsquo;s hot at BVE

Cerberus has today announced that it will be showcasing the real benefits that IP has to offer the broadcast industry on stand F46 at BVE, the UK’s leading broadcast, production and media tech event, on the 26-28 February.

Tags: Cerberus Tech | IP | BVE | Network 1 | distribution | LiveLink | hosted platforms | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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