AdScribe, a subsidiary of Zenterio, announced that it has successfully brought next-generation, targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80, the advertising sales house of the Italian free-to-air television network Mediaset Group, is now capable of displaying even more impactful and attractive creative output to engage brands' customers. Campaigns are built and managed using Engage Studio, AdScribe's innovative HbbTV authoring tool. |