Evolutions, Soho's largest independent post production facility, has announced the official launch of Earth, its new boutique digital studio which services the commercials, design, promos and VFX industries. Earth has already completed a number of commercials for clients including Nokia and McDonalds, and will be working on a wide variety of projects.
"Before we embarked on this project, we knew that it was an opportunity to create an ideal environment for creative work. By building a facility from the ground up, rather than fitting into existing infrastructure, we have been able to design a flexible and creative workflow where we can look at each individual project and choose the right talent and tools for the job," said James Niklasson, Senior Producer, Earth.
Earth is equipped with three fully-featured hero suites based around Flame, Smoke and Avid DS Nitris HD, with an additional 20 supporting desktop workstations for CGI and VFX work. Different systems can be accessed from each suite, allowing a very collaborative way of working. Although it is a self-contained facility, Earth has the added advantage of being connected to Evolutions' network via fibre channel, so background work such as dubs can be done offsite to save tying up creative machines.
"Post-production is evolving, and smart facilities must offer something extra. Earth's combination of unbeatable talent, the best equipment, great service both behind the scenes and front-of-house, and a truly creative environment is already attracting clients who want to produce high quality, inspiring content and we look forward to welcoming more," said Simon Kanjee, MD, Evolutions.