LiveU’s wireless video encoder, Solo, is being used by Isha Foundation – a non-profit, public service organization founded by Sadhguru – to connect with millions of well-wishers and volunteers in India and around the world. The Foundation uses Solo to stream live events, notably the night-long Mahashivaratri festival at Isha Yoga Center – which is watched by around 50 million viewers – and the Cauvery Calling and Rally for Rivers projects to revitalize India’s depleting rivers.
Rally for Rivers was launched by Sadhguru in September 2017 when he personally drove over 9300 kms in 30 days to raise awareness about the dire situation of Indian rivers. Today it is the world’s largest ecological movement, supported by over 162 million people, and is a major force in shaping river revitalization policy in national governments and world bodies such as the United Nations. Cauvery Calling is an on-ground implementation of Rally for Rivers, to revitalize river Cauvery, the lifeline for 84 million people in southern India.