PANASONIC AND LIVEU ANNOUNCE STRATEGIC TECHNOLOGY PARTNERSHIP

Date: 16/04/2012

Panasonic and  LiveU (Hackensack, NJ), a pioneer in portable video-over-cellular, are announcing  a new collaboration to deliver an integrated camcorder and live video uplink solution, utilizing the groundbreaking LU40i video uplink device and the new AJ-HPX600 P2 camcorder with planned wireless integration features.

The LU40i will be linked via the camera interface, giving camera operators a real-time indication of LiveUs transmission status and video transmission quality.  With the LU40i and HPX600, a camera operator will be able to manage the video uplink while shooting: a must for a one-person remote crew.

Samuel Wasserman, LiveUs CEO, said, Were thrilled that Panasonic, a world-leading camera developer and manufacturer, has partnered with LiveU to develop this next-generation camera uplink solution using our cellular-based technology. We are confident that live cameras symbolize the future for broadcasting and online media, and will open up new market segments for live video transmission around the world.

This integration strengthens LiveUs ongoing collaboration with Panasonic, following last Septembers announcement at IBC Amsterdam to facilitate HD 3D live mobile broadcasts over cellular networks. 

Michael Bergeron, Business Development Manager for Panasonic System Communications Company of North America (PSCNA), said, We want to deliver solutions for our broadcast customers that evolve with the pace of new technology, and the upgradable HPX600 camcorder platform gives us the flexibility to do that. When the operation of the LU40i is integrated with the camera, the complete system provides a high-quality video feed with the easiest remote operation yet.

Panasonic and LiveU are planning to offer the complete camcorder transmission system, and will be providing details as the AJ-HPX600 launch approaches.



Tags: portable video-over-cellular | wireless | NAB 2012 | NAB 2012
Submitted by Kate Ford (Jump PR Ltd)
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