News
Sony announces full compatibility with DCM new solution PARALLEL ADS Posted: 28/10/2019
Sony announces full compatibility with DCM and reg; and rsquo;s new solution PARALLEL ADS and reg;

Sony today announces full compatibility with PARALLEL ADS® a solution by AGS AG (Switzerland), enabling broadcasters of sporting events to simultaneously share tailored advertising content to different audiences around the globe. The solution is based on the DYNAMIC CONTENT MULITPLICATION® technology that can also provide the same benefits for music and other live events. The DCM® technology enables rights holders to broadcast up to four simultaneous feeds for event-based LED advertising from a single camera, helping them unlock new revenue streams by tailoring these advertisements to different markets. This also improves the customer experience by providing relevant content to different audiences. The new technology is part of an ambition from Sony to respond directly to broadcasters’ needs, address new industry challenges and drive efficiencies.

 

Tags: Sony | PARALLEL ADS | HDC-5500 | HDC-3500 | HDC-P50
Submitted by Sony Professional Europe
More from this author
Pages:   [1]