POST-NEWSWEEK STATIONS ADOPT CHYRON AXIS MAPS

Date: 25/11/2009
POST-NEWSWEEK STATIONS ADOPT CHYRON AXIS MAPS Chyron has announced that Post-Newsweek Stations' have implemented Chyron's AXIS maps online content creation services to generate state-of-the-art maps for its local stations.

With Post-Newsweek Stations including KPRC (Houston); WDIV (Detroit); WPLG (Miami-Fort Lauderdale); WKMG (Orlando); KSAT (San Antonio); and WJXT (Jacksonville) working in a centralized graphics hub environment, the addition of AXIS maps was a good selection, providing news producers with the ability to create localized graphics utilizing templates at their desktop.

Design Hub Director Felicia Steiger said, "The online aspect of AXIS is very appealing because there is no additional equipment to purchase or install. AXIS maps allows for map customization; banner design; and road and land colors, all of which can be stylized to match clients' on-air graphic package.

"The core benefit is placing control directly into the hands of the person telling the story.  It's the producer who controls the parameters of map creation based on the specifics of their story.  From an artist's perspective, AXIS maps removes the 'producer mind reading quotient'; that is, a producer gets what a producer wants and determines the elevation and reference points necessary to tell the story, rather than relying on an artist's interpretation of the information provided.  For example, in a multi-city hub environment, AXIS maps provides the tools for producers familiar with local roads to produce maps that are more finely tuned to their story. We are very pleased with the product."

Chyron CEO Michael Wellesley-Wesley added, "We are delighted that the Post-Newsweek Stations have adopted AXIS maps for their broadcasts. Because of the online nature of AXIS, users are finding that cycle time from creation to air is drastically reduced and productivity is greatly enhanced. It is clear that AXIS online services will continue to play an increasingly vital role in the future of graphics production for television broadcasters, both on-air and on-line."



Tags: chyron | axis | maps | post-newsweek | graphics
Submitted by TV-Bay

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