Pixel Power, the leading supplier of broadcast graphics systems, has today announced that Prime TV, one of Australia's four regional broadcasters, has extended its relationship with the company, purchasing a further four BrandMaster™ branding switchers. The latest purchase brings the total number acquired to 19.
Since 2000 the broadcaster has been using a centralised playout model – with a total of six streams - from its Canberra headquarters with routers out in the field to handle ad insertion under automation control in order to localise the content. Last year Prime began an overhaul of its playout systems and it anticipates that all nineteen BrandMasters will be on-air by the end of May, alongside the broadcaster's new Snell Morpheus automation system.
"This latest purchase is an extension of our requirement to allow more dedicated branding options for the network streams that we create as well as expanding the number of those unique streams," says Lyndon Cox, Network Project Manager, Prime TV. "With a dedicated BrandMaster for each centrally played out channel, we can handle the delivery of far more individual streams because we have added this additional switching capacity. This increase in our playout flexibility allows us to expand our revenue-generating possibilities with true channel branding."
Once the broadcaster had decided that branding came first, switching second, the path to Pixel Power was a clear one. Cox also highlights the additional economies provided by each BrandMaster as they are effectively two units in one, thereby saving on space (each unit is only 2RU), power and maintenance.
Prime TV is a Seven Network free-to-air affiliate, broadcasting digitally to regional Victoria, New South Wales, southern Queensland and Western Australia. It predominantly broadcasts via digital terrestrial transmission though in Western Australia there is some DTH distribution.
Cox adds, "We are very happy and Pixel Power has been great to work with. They have done a great job combining these technologies alongside the automation control functionality. The company has listened to any comments that we have made and worked alongside us to ensure the best possible rollout."
James Gilbert, joint MD of Pixel Power, says, "It has been great to work with Prime TV and to see the broadcaster extend its BrandMaster requirements. This is a technology that satisfies the need to innovate while reducing cost. This project highlights how Pixel Power excels at building close relationships with our customers and that pays clear dividends for both parties. We look forwards to an ongoing relationship with the Prime TV."