MediaKind, a global media technology leader, today
announced that its award-winning Advertising and Content Distribution Rights
portfolio, PRISMA, has been reconfigured with a new flexible, modular feature
set. It has been reshaped to unlock the full revenue potential of advertising
and alternate content across broadcast and IP networks. The PRISMA Core and
PRISMA Edge products provide highly specialized content distribution rights definition
& enforcement and targeted advertising capabilities, including DAI,
localized content, content blackouts and security against piracy.