Pay-TV providers neglect customer experience at their peril, new Paywizard research reveals Posted: 26/01/2017

Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace, new global research from subscription, billing and CRM specialist Paywizard shows. The survey of more than 6,200 consumers reveals 24% have cancelled a digital pay-TV service in the previous 12 months because of poor customer experience, while 84% say they would terminate a relationship with a TV provider if service and support were lacking and the company seemed out of touch with their needs.

Tags: paywizard | pay-tv | customer | customer experience | media | technology | consumers | cancel subscription
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When its time for a holiday, some consumers just want to press pause on their TV subscriptions Posted: 21/07/2016

With warmer weather beckoning and consumers leaving the comforts of home for beaches, campgrounds, historic cities and other holiday destinations, many want to be able to put their pay-TV subscriptions on pause during the summer months. Indeed, the latest paper from Paywizard, the specialist in subscriber management for pay-TV, highlights that todays subscribers are looking for greater flexibility from their TV packages.

Tags: #Paywizard | IBC 2016 | IBC 2016
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Paywizard launches consumer engagement tools to expand Subscription, Billing and CRM platform Posted: 13/04/2016

At NAB Show 2016, Paywizard, the specialist in subscriber management for pay-TV, will debut a number of new marketing and consumer engagement tools as part of an upgrade to its subscription, billing and CRM solution, Paywizard Agile. The new features directly align with the critical Decision Moments when consumers interact with a pay-TV service: Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back. They enable operators to target customers with highly effective acquisition and retention tactics at these critical Decision Moments of the subscriber journey. The complete solution will be introduced at booth #SU11705CM at NAB Show 2016.

Tags: Paywizard | Moments | NAB 2016 | NAB 2016 | NAB 2016
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