Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media industry, today announced that Chellomedia's Chello Digital Media Centre (DMC) will significantly expand its installation of Pilat Media's Integrated Broadcast Management System (IBMS) to support 17 Chello DMC channels in Central and Eastern Europe (CEE). IBMS unites the 10 countries in the region under a single unified scheduling and media management platform for greater efficiencies, reduced costs, and increased revenue.
"Chello DMC has enjoyed a long-term relationship with Pilat, and IBMS has proved itself as a core and critical component in our operation. In fact, IBMS has been the leading system in our traffic and scheduling departments for 10 years, and it has withstood the test of time," said Robin Kroes, vice president of commercial, operations, and corporate development at Chello DMC. "We look forward to working with Pilat Media to bring even further efficiencies to our Amsterdam-based operations and bring the same highly efficient playout and content delivery services to our facility in the dynamic Central and Eastern European market."
The Chello DMC is one of Europe's leading providers of multichannel playout, post-production, TV distribution, and content delivery services for local and global broadcasters and content owners. With the addition of CCE, IBMS will support 66 Chello DMC channel feeds covering 19 territories in 16 audio languages and 26 subtitled languages. Previously, Chello DMC channel groups for CEE (including Poland, Hungary, the Czech Republic, Slovakia, Romania, Croatia, Serbia, Montenegro, and Bosnia-Herzegovina) relied on at least five different media planning and scheduling systems with little or no integration between them. Now, all channel groups will be integrated and unified under the IBMS platform, with data from previous systems migrated into IBMS to provide a repository of historical input for business analysis and planning for future services. In addition, IBMS provides complete integration with the Chello DMC's automation, media asset management, and other systems to provide seamless scheduling and management of media assets throughout the broadcast life cycle -- from acquisition and ingest to post-production processing and transmission.
"As one of Europe's most comprehensive media companies, Chello DMC is also one of the most sophisticated and innovative users of our IBMS system. The Chello DMC is a textbook example of how the advanced capabilities of IBMS Version 6, such as automated workflow management, can improve efficiencies, accelerate the launch of new channels and services, and ensure accurate, quality output for customers," said Avi Engel, Pilat Media's CEO. "We are honored to include Chello DMC in our top-tier client roster and are pleased to have been able to expand our relationship into additional strategic territories."