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Pixel Artworks Makes A Splash With The International Swimming League Posted: 22/11/2019
Pixel Artworks Makes A Splash With The International Swimming League

Pixel Artworks, the award-winning specialists in light and pixel technology, today announced the company was behind the creation of the dynamic set and show experience for the recent first world tour of The International Swimming League (ISL), a new start up swimming competition that is changing the world of competitive swimming.

Swimming is a hugely popular sport during global events including the Olympics and World Championships, and The International Swimming League aims to re-envisioning the sport, bringing it to a new social audience to increase engagement and promote public health. The ‘matches’ feature fast-paced, electrifying short-course swimming sessions with the world’s most elite swimmers competing, including Olympic and World Champions from over 10 different countries.

The ISL approached Pixel Artworks in October 2018 to create a unique audio visual sporting experience to fit with the leagues vision of reinventing swimming and spectating for a new generation.

Pixel Artworks created the huge modular set with a 67sqm of 2.6mm pixel pitch LED that radically changes the shape and angles of each of the venues. To create a fanfare and an engaging atmosphere throughout each event, Pixel Artworks produced a graphical video that acts as the narrative for each ISL ‘match’. The accompanying sound design was digitally composed to build a soundscape that heightens the senses and intensified the audience and viewer experience, designed to emphasise the narrative of the celestial origins of swimming.

Tags: Pixel Artworks | Pixel Technology | ISL | Audio Visual | LED
Submitted by Bubble Agency
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Pixel Artworks Illuminates McArthurGlen Designer Outlet Ashford with The Garden of Light Posted: 07/11/2019
Pixel Artworks Illuminates McArthurGlen Designer Outlet Ashford with The Garden of Light

 

Pixel Artworks, the award-winning specialists in light and pixel technology, have designed and delivered The Garden of Light, a unique multi-sensory installation for McArthurGlenDesigner Outlet Ashford.

The Garden of Light uses the latest LED pixel lighting and immersive audio technology to create a stunning 360 degree virtual garden environment and is part of the expansion of McArthurGlenDesigner Outlet, Ashford. In tribute to Kent’s status as the ‘Garden of England’, The Garden of Light provides shoppers with a multi-dimensional walkthrough experience designed to stimulate the senses and reflect on visitors’ connection with nature. The experience will also feature Europe’s largest living wall installation, made up of more than 120,000 leafy green plants, and although the experience is free, visitors are encouraged to donate money towards building a sensory garden for the William Harvey Hospital.

Light is the key factor of the installation, and the immersive and interactive experience offers shoppers a journey into a lush secret garden through projection and LED, with elements of the four seasons accompanying their journey; Winter, Spring, Summer and Autumn.

Tags: Pixel Artworks | Pixel Technology | The Garden of Light | Multi-sensory installation | William Harvey Hospital. LED | Riaz Faroog | TouchDesigner | Laurence White
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PROJECTION ARTWORKS TRANSFORMS INTO PIXEL ARTWORKS Posted: 17/10/2019
PROJECTION ARTWORKS TRANSFORMS INTO  PIXEL ARTWORKS

Projection Artworks, the award-winning specialists in light and pixel technology, have rebranded to Pixel Artworks, celebrating the company’s evolution and expanding use of innovative technologies as it continues to move into new global markets.

Tom Burch, Managing Director of Pixel Artworks, said, “For over a decade, our pioneering creative, technical and delivery expertise has grown alongside the incredible advances in pixel-based display technology. For years we’ve been telling clients’ stories through the best medium for that project whether that be OLED, lighting design, LED or projection mapping. It’s time our name reflects this.

“Our clients used to come to us when the nights grew darker and people thought of projection, now our talented team of nearly 50 people across two continents can design virtually limitless concepts that excite, explain and inspire in any environment – from digital out-of-home to giant airport activations, to choreographed live shows and 360-degree immersive experiences. We paint with light, and the world is our canvas.”

Recent projects from Pixel Artworks include the innovative entrance stage to the globally broadcast International Swimming League competition, a large lighting and projection mapping show for the grand opening of The Macallan distillery in Scotland; a touring pop-up pavilion to promote Expo2020 in Dubai featuring LED and entire room of LCD panels, lighting displays and touch screens; and a sensitively portrayed outdoor live immersive experience for the Second World War Museum in Gdansk to mark the 80th anniversary of World War II, with choreographed live theatre, lighting design and projection mapping.

Tags: Projection Artworks | Pixel Artworks | Rebranded | Bubble Agency | Evolution
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