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The Big Swing Podcast Hits a Homerun With MXL Microphones Posted: 01/05/2020
 and ldquo;The Big Swing and rdquo; Podcast Hits a Homerun With MXL Microphones

Breaking down barriers between athletes and fans, Ross Stripling and Cooper Surles launched “The Big Swing” podcast in January 2019 to discuss everything from sports to pop culture to finance, with a focus on all things baseball. When the co-hosts were looking to deploy a high-quality microphone solution to capture crystal-clear audio for their podcast, they found exactly what they were searching for with MXL Microphones’ BCD-1 Live Broadcast Dynamic Microphone.

“In our first few months of podcasting, audio was the biggest challenge for us,” says Stripling. “Once we were able to deploy the MXL mics and put them in front of each speaker, our audio went up twofold – the sound quality of MXL’s BCD-1 is incomparable to the previous solution we were using.”

Tags: MXL Microphones | Podcasts | Sports Broadcasts
Submitted by D. Pagan Communications
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Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts Posted: 10/03/2020
Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to publishing, allowing for advanced contextual ad targeting at scale. Further, greater insight into the subject matter of the podcast helps advertisers maintain brand safety by avoiding association with content that is not in alignment with their brand values.

Over 30 million podcast episodes are available today (versus 18.5 million in 2018), and consumer demand continues to increase. At the same time, consumer privacy laws are changing and severely curtailing the tracking of audience data. As a result, the ability to tag content with descriptive metadata is critical to enabling an alternative, contextual ad-targeting approach. Until now, tagging of media such as podcasts with contextual metadata has been a labor-intensive and time-consuming manual process, and it has largely been limited to program descriptions at the show and episode level, limiting a publisher's or advertiser's ability to find specific types of content for advertisement placement consideration. This manual process is not scalable to handle the ever-increasing amount of new content being produced daily and cannot support programmatic contextual ad targeting.

Veritone aiWARE's new content classification capability removes these hurdles through comprehensive and automated topic analysis, extraction, and time-coded tagging of the podcast with the applicable content category codes from the IAB Tech Lab Content Taxonomy. Podcast publishers can easily integrate the solution into their existing infrastructure and workflows.

Tags: Veritone | Artificial Intelligence | aiWARE | Podcasts | NAB Show
Submitted by Wall Street Communications
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Chesapeake Announces Relaunch of The Workflow Show Podcast Posted: 07/02/2019
Chesapeake Announces Relaunch of The Workflow Show Podcast
“The Workflow Show,” the popular podcast produced by Chesapeake Systems, returns this week with a new season of informative episodes discussing the trends and technology driving the evolution of advanced media workflows and asset management. Hosted by Chesapeake’s Lead Technologist Nick Gold and Senior Workflow Engineer Jason Whetstone, “The Workflow Show” offers insights into the complex decision-making process involved in managing the full digital asset life cycle efficiently and in alignment with business demands.
Tags: chesapeake | workflow | workflow solutions | podcasts
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