BiBC (British Internet Broadcasting Company) today announces the launch of Europe's first premium content OTT TV* service, to be deployed on Philips' latest range of connected TVs. The premium content is available in selected countries across Europe with immediate effect.
The BiBC service will enable consumers to enjoy top quality, premium content from networks such as ITV, Hit Entertainment, the Cartoon Network and Boomerang via their connected TV sets for the first time. Other major brand channels will become available in the next few months.
BiBC's premium content will be available via the Philips NetTV service, giving owners a brand new way to access some of the world's best-loved content. These will be available as paid for subscription channels with prices starting at £2.99 per month.
The entire process is being managed by BiBC – from content ingest to billing – enabling simplicity to be built into the user experience. All subscriptions, for instance, can be easily accessed and paid for via the BiBC app using the remote control, making it easier for the user to explore the world of OTT content.
Paul Hague, Director at BiBC commented: "We have seen video-on-demand services become extremely successful over the internet, such as with the iPlayer in the UK and TF1 in France. Now, as the new wave of connected TVs launch across Europe, consumers can turn to their traditional viewing device – the TV – to enjoy their favourite content on-demand.
"For a long time the industry has been trying to integrate the delivery of traditional TV channels seamlessly with internet content in a way that ensures quality, control and brand protection. The BiBC service enables just that."
Following on from this announcement, BiBC will be launching its service via other leading manufacturers later this year.