FreeSpeak II Wireless Intercom and IP-based Eclipse Matrix Frame Drive Hybrid Production for Virtual Shopping Event.
Black Friday shopping is a unique cultural event. Recreating the excitement of that experience online is no small challenge, but Zest4.TV pulled it off for fashion and beauty retailer, PrettyLittleThing. Zest4.TV was engaged by event streaming specialists Groovy Gekko to stage and host an alternatively themed Black Friday 2020 shopping day, they called Pink Friday, consisting of live competitions, flash sales and models showcasing the brand’s favorite styles. As with many events today, public health guidelines limited the number of technical engineers allowed on-site, so Zest4.TV relied on Clear-Com’s FreeSpeak II® Digital Wireless Intercom System and Eclipse® HX Digital Matrix.