Prime Focus, the global visual entertainment services group, has officially launched its new full-service, creative post-production facility in New York. The new West Village shop is the latest in Prime Focus global network of connected facilities, and links the key media hubs of LA, New York, Vancouver, London and Mumbai.
The new facility, located at 345 Hudson Street, is already providing a wide range of creative and technical solutions to its NY clients, including DI and Color Correction; Audio Design, Recording and Mix; award-winning Visual Effects; Offline and Online Editing; CLEAR content management and delivery; and its industry-leading View-D 3D Conversion services, used recently to convert Star Wars: Episode I The Phantom Menace.
Prime Focus New York stands out from the crowd because it can take advantage of the global scale and footprint of the Prime Focus worldwide group. The unique Prime Focus Global Digital Pipeline links its worldwide facilities, offering access to international creative talent through its WorldSourcing business model, and resulting in time and cost benefits for clients.
Group Managing Director for London and New York, Simon Briggs said Were bringing industry-leading knowledge and technology from around the world, and from across the film, broadcast and commercials sectors to the New York market. The new facility is designed to be a creative hub for the area, while at the same time it will enable us to maximise the connectivity between New York, London and Mumbai as part of the Global Digital Pipeline and truly service our international clients ever-changing needs.
As well as a new hi-tech facility, the talent roster has also been boosted with the appointment of Jake Braver as Managing VFX Supervisor. Jake has been brought in to lead the visual effects offering to local commercials, broadcast and feature film clients. He arrives with a rich pedigree in the industry, combining extensive VFX experience with a strong photographic background.
Jake has a string of high profile credits to his name as a VFX Supervisor including feature films like Win Win, The Beaver, The Other Guys, and Limitless; TV projects The Good Wife, Pan Am and Fringe; and commercials for top brands including AT&T, Capitol One, Nike, Snapple, Ford, Corona, UPS, Revlon and Kelloggs.