Prime Focus Technologies supports initiative to standardize unique content identification, signs up with EIDR [ENTERTAINMENT IDENTIFIER REGISTRY]

Date: 02/04/2012
Prime Focus Technologies supports initiative to standardize unique content identification, signs up with EIDR [ENTERTAINMENT IDENTIFIER REGISTRY] Prime Focus Technologies (PFT), the global digital content operations specialist, has joined the EIDR [ENTERTAINMENT IDENTIFIER REGISTRY], the global B2B registry for unique identification of content. PFT, with its world-leading Hybrid Cloud technology platform CLEAR¢, provides technology and services to major media players including The Associated Press (AP), News Corporations Star TV, A&E, EROS International, British Movietone Library, British Film Institute, Colors TV, Multi Screen Media (MSM) and Board of Control for Cricket in India (BCCI).

With a strong domain knowledge of the entertainment and media industry, and excellent technology credentials, PFT offers an enterprise-wide solution to leading broadcasters, sports federations, news agencies, entertainment giants and music companies, to manage their content, workflows and enterprise processes in the cloud.

Already managing over 150,000 hours of content, and adding over 40,500 new episodes of TV content, and the creation of over 5 million files for syndication and Video on Demand fulfillment every year, not to mention the 10,500 hours of subtitling for TV and Film content that PFT produces on a yearly basis, CLEAR pushes a huge volume of digital content with enriched metadata into the eco-system. This participation with EIDR will add value to PFTs processes, enhancing the metadata for universal consumption.

The Entertainment Identifier Registry is an industry body established with the goal of creating a single ID system for every piece of movie and TV content, in order to streamline and facilitate smart searches, improve personal recommendations and streamline the digital supply chain workflow. Since EIDR manages the allocation of unique identifiers to TV shows and movies, it will enable PFT to enhance its usage tracking and integration of systems and data sets related to those programmes.

The registry has been set up as an industry resource to help streamline digital commerce and simplify consumer transactions, and is built on the International Digital Object Identifier (DOI) ISO approved standard. It tracks all commercial content down to the product and SKU level, as well as edits, clips, composites, and encodings. The system includes an SDK and APIs for integrated and consistent browse, filter, and search for unique content.

This participation with EIDR will help Prime Focus Technologies to deliver rich metadata to customers across multiple platforms, while easily linking that data to content and applications from studios, broadcasters, other content creators and distributors.

Ganesh Sankaran, COO of PFT commented, As a leading provider of unified content operations to the entertainment and media industry, we are pleased to join EIDR. The market is showing a steady migration to digital formats, and initiatives such as EIDR are essential in enabling standardization and collaboration across the media industry. Participating in EIDR resonates with our objective of enabling a sustainable eco-system for all, from content owners to distributors to consumers, facilitating maximum benefits for everyone in the industry.

 

EIDR is excited to have innovative companies such as Prime Focus Technologies join in the growing commercial use of the registry. With PFTs diverse service offerings to many companies in the digital content supply chain, we believe EIDR can play an important role in streamlining work flows, increasing quality, and reducing costs, added Kip Welch, President of EIDR.

 

For additional information, visit primefocustechnologies.com.

 



Tags: Prime Focus Technologies | PFT | CLEAR | EIDR | Entertainment Identifier Register | B2B | Content | Digital | NAB 2012 | NAB 2012
Submitted by Tristan Earl (Prime Focus)
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Marshall High Resolution Encoder decoder Upgrade Goes the Distance for Victorville, Californias, KVVB-TV Posted: 19/10/2021
Marshall High Resolution Encoder decoder Upgrade Goes the Distance for Victorville, Californias, KVVB-TV

When Tim Harris, general manager and CEO of KVVB-TV in Victorville, CA was looking for an efficient way to expand his station’s ability to transmit data, he found the solution he was looking for with the VS-102-HDSI encoder from Marshall Electronics.

Tags: Marshall Electronics | encoders | independent television
Submitted by D. Pagan Communications
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Emmy-nominated Re-recording Mixer Gets Creative With NUGEN Audio Plug-ins Posted: 19/10/2021
Emmy-nominated Re-recording Mixer Gets Creative With NUGEN Audio Plug-ins

A 15-year veteran of the film and TV business, freelance re-recording mixer Alexandra Fehrman loves to get creative with her projects. Nominated for a 2021 Sound Mixing Emmy for her work on Amazon’s drama The Boys, Fehrman works with Formosa Group, a post-production facility in Los Angeles, as well as from her home studio. Fehrman, like many audio pros, started her career in music as a teenager and has been pursuing sound mixing ever since. Her specialties include streaming and TV series, as well as feature and independent films. As she ramps up her work on streaming projects, Fehrman continually turns to NUGEN Audio’s VisLM loudness meter, Paragon reverb and Halo Upmix/Halo Downmix plug-ins for reliability, accuracy and creativity.

Tags: NUGEN Audio | women in audio | post production
Submitted by D. Pagan Communications
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Grass Valley Appoints Jan Lange as Chief Revenue Officer Posted: 19/10/2021
Grass Valley Appoints Jan Lange as Chief Revenue Officer

Grass Valley today announces the appointment of Jan Lange as Chief Revenue Officer. In this new role, Lange will report to Tim Shoulders, Grass Valley CEO and president and will oversee Grass Valley’s go-to-market strategy to empower customers to deliver the live moments that matter to people across the globe. Harnessing his commercial experience, Lange will lead the global sales team and help drive the company’s recently launched new strategic focus on live production. He will be responsible for expanding the GV Media Universe (GVMU) cloud-centered customer base and growing revenue through new partnerships and large enterprise pricing agreements.

Tags: jan lange | grass valley | appointment
Submitted by Staff
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