QYOU and Tata Sky partner to bring online video content to subscriber homes in India

Date: 27/06/2017

QYOU Media, the worlds leading curator of premium best-of-web video for multiscreen distribution, has expanded its partnership with Tata Sky, Indias leading content distribution platform, in the largest single-territory deployment of its linear channel to date.  Previously available through Tata Skys mobile app, this broader deal will make QYOUs 24/7 service of online video content available to 17 million Tata Sky connections across television and mobile.

The rapid growth in internet access has seen the number of users in India surge to almost 400 million. Online short-form video available through sites such as YouTube, Daily Motion and Facebook is hugely popular, with the average length of a viewed video in India being less than twenty minutes. To cater to the tastes of digital native millennial and generation Z audiences who are engaging with short-form video on a daily basis, Tata Sky will feature The QYOUs 24/7 service which curates unique digital-first content. This content will be featured through the screens and services its younger customers in India love to use, especially mobile and TV.

As part of the agreement, QYOU and Tata Sky will also start to feature content from local creators in India and some of the most popular online videos from the region in order to create highly localized shows that appeal to Indian audiences. The service will be available on Ch 200 (HD) & Ch 201 (SD) on Tata Sky and keeping in mind the on the go nature of the content, it will also be available on the Tata Sky app on Live TV and VOD.

Tata Sky Chief Content Officer, Arun Unni commented: Catering to audiences changing preferences and tastes has always been the core focus for Tata Sky. This will be the first time that subscribers can view short format content 24x7 on their TV sets on the Tata Sky Mobile App. With the burgeoning popularity of online video in India and the incredible depth of unique content in QYOUs archives, it makes complete sense for us to provide this service to our subscriber base."

 Curt Marvis, CEO and Co-founder of QYOU Media adds: India is renowned for being a region filled with tech-savvy young people, who navigate the worlds of internet video and traditional television with complete ease. Having a curated mix of the best digital-first video content at their fingertips - whether theyre watching on a mobile device or via the TV screen - means that they can enjoy the best of both worlds and never miss a thing. We are proud that our partnership with Tata Sky is evolving and enabling us to make the largest deployment of our channel in a single market to date.



Tags: QYOU | Tata Sky | India | channel | millennials | multiscreen | video
Submitted by Staff (Staff)
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Spectra Logic Partners with Wasabi Technologies to Deliver Unparalleled Data Optimisation Across Cloud and Hybrid Environments Posted: 01/02/2023
Spectra Logic Partners with Wasabi Technologies to Deliver Unparalleled Data Optimisation Across Cloud and Hybrid Environments

Spectra Logic has announced a partnership with Wasabi Technologies, the hot cloud company, that integrates Wasabi cloud storage with the Spectra Vail® unified data management solution.

Tags: Spectra Logic | Wasabi Technologies | Wasabi cloud storage | Spectra Vail | Spectra StorCycle | data management
Submitted by A3 Communications
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EMG Chooses Leader LV7300 Multiscreen Rasterizers for New Mobile Production Vehicles Posted: 01/02/2023
EMG Chooses Leader LV7300 Multiscreen Rasterizers for New Mobile Production Vehicles

EMG, a globally active provider of broadcast services for sports and live events as well as studio-based production, has chosen Leader multiscreen rasterizerizing waveform monitors for integration into three new OB vehicles. 16 LV7300 rasterizers, supplied via Thameside.TV, will be used for master reference during live transmissions and related post-production.

Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
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Dalet Enables Business Transformation of Italian Premier Football League into a Leading Sports Media Company Posted: 31/01/2023
Dalet Enables Business Transformation of Italian Premier Football League into a Leading Sports Media Company

State-of-the-art broadcast centre leverages full range of Dalet solutions to power end-to-end content production and distribution

Tags: Broadcast | WorkflowTools | Dalet | SportsBroadcasting
Submitted by Zazil Media Group
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24i's smart TV experts support launch of Philips Hue Sync TV App, a milestone in the home entertainment journey Posted: 31/01/2023
24i's smart TV experts support launch of Philips Hue Sync TV App, a milestone in the home entertainment journey

Ground-breaking app connects the newest Samsung smart TVs to Philips Hue smart lighting App to enhance the viewing and gaming experience by changing lighting to match what’s happening on screen


Tags: SmartTV | immersive | personalized | ConnectedHome
Submitted by
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Unprecedented control from anywhere - NewTek debuts new NDI native Flex Control Panel Posted: 31/01/2023
Unprecedented control from anywhere - NewTek debuts new NDI native Flex Control Panel

NewTek launches a new Control Panel from ISE, Flex – connected with NDI®. With Flex, operators can take direct control of PTZ devices, audio and video mixing, audio connections and talkback for the first time in the NewTek Control Panel line.

Tags: NewTek | FlexControlPanel | TriCaster | NewTekSolutions | ISE 2023
Submitted by Vizrt Group
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Ateme exceeds low-latency video expectations for Cyta (Cyprus) Posted: 31/01/2023
Ateme exceeds low-latency video expectations for Cyta (Cyprus)

Cyta (Cyprus Telecommunications Authority), the leading provider of integrated electronic communications in Cyprus, recently installed a low-latency solution for encoding and packaging from Ateme, reducing latency for its premium OTT channels beyond its initial expectations. 

Tags: Ateme | broadcasting | low-latency | solutions | OTT
Submitted by Bubble agency
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