Qube Cinema 4K 3D System Installed at Houston Museum of Natural Science

Date: 15/03/2012

The first commercial installation of Qube Cinemas single-server 4K 3D system has been completed at the Houston Museum of Natural Science. Using a single Qube XP-I server, the new configuration streams 4K image data to two Barco 4K projectors each with its own Qube Xi 4K Integrated Media Block (IMB). Visitors can now enjoy stunning 3D digital imagery on the giant screen, delivered from a system that is much easier to operate than the 70 mm film setup the museum used previously.

The digital cinema playback system at the museums Wortham Giant Screen Theater features a Qube XP-I server paired with two Qube Xi 4K IMBs installed in two Barco DP4K-32B projectors. Using a single DCP, the system is capable of streaming up to 1,000 Mbps of data through a dual Gigabit Ethernet interface, sufficient throughput to support dual 4K projectors at up to 30 fps, an industry first.

"Giant screen theaters have been anticipating 4K 3D for years. Were very pleased to have partnered with Qube to finally make it happen," said Derek Threinen, vice president, business development at D3D Cinema, which designed and integrated the new theater system. "The Houston Museum of Natural Science is one of the most prestigious giant screen venues in the world. To see full 4K content on the giant screen at HMNS is an important milestone for the industry."

Moving from Film to Digital

"We decided a while back that we wanted to upgrade from 70 mm film to digital 3D," said Charlotte Brohi, VP giant screen operations and film production at the museum. "When we saw a demonstration of the Qube technology in January, we knew we had found the way to do it. We showed our first 4K 3D digital movie on Feb. 19."

"Wewanted to give our audience the image quality they were used to with 70 mm film," explained Brohi. "With the Qube Cinema 4K 3D system, not only are the images picture-perfect, but theyre steadier. And the artifacts we used to get from the wear and tear on film are gone. The quality exceeds that of 70 mm film."

"Our projectionists love it because its so much easier to operate," added Brohi. "Our techs used to have to haul 200-lb film reels up several flights of stairs to get them to the projection room and then they had to load them onto the platters in our tight booth! We only had enough space for three 3D films at a time. It was a logistical challenge if we wanted to bring in a new film for a special event."

With the new system, the Houston Museum of Natural Science is currently showing four different digital 3D movies: Space Junk 3D, Tornado Alley 3D, Flying Monsters 3D, and Ultimate Wave 3D.

Established over a century ago, the Houston Museum of Natural Science is one of the premiere institutions in the U.S., hosting over two million visitors per year. HMNS opened its movie theatre in 1989. The theater was converted to 3D in 2006, and has been one of the museums key attractions. The transition to 4K 3D digital technology allows the Wortham Giant Screen Theater to enhance its offerings while cutting costs and streamlining operations.

"Screening movies on the giant screen has always been a good revenue generator," Brohi explained, "and that will continue. But we needed to find a way to reduce our expenses while maintaining, or in this case improving, the quality of the experience for our audience. We estimate we will save at least $200,000 in operating costs each year with the move to digital."

HMNS is one of a very few museums which distributes and executive produces large-format films in addition to screening them. According to Brohi, they will soon make the move to an all-digital pipeline. "Sticking with digital prints saves money while keeping production quality really high," she noted. "Other theaters will be looking to us as a leader using this technology. Very soon there will only be digital film in the giant screen theaters."

"3D movies allow museums to extend their visitor experience, giving their audiences an immersive experience with documentaries which augment exhibitions and promote lifelong learning," explained Threinen. "Visitors love them, and the simplicity and quality of the new Qube 4K 3D system makes this a win-win for the public and the exhibitor."

The Qube XP-I server and Qube Xi 4K IMB are available now from Qube Cinema and its worldwide network of resellers and system integrators, including D3D Cinema. For more information visit  www.qubecinema.com/products.



Tags: Qube Cinema | D-Cinema | Digital Cinema | E-Cinema | projection | IMB | server | NATO | distribution | film | 4K | 2K | encryption | philpott | DCP | editing | Final Cut | plug-in | stereoscopic | 3D | theater | networking
Submitted by Eric Philpott (philpott communications)
View author's directory page

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  • How Holokid broke barriers for Holographic Technology over 5G

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    TVFutures - Learning Editing Platforms

  • Pro Pancake Editing With Premiere Pro

    Pro Pancake Editing With Premiere Pro

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    Never Stop Learning....Or Spending

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    The Making of Zero

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    Making a Difference in Wireless Transmission

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    The World of 12G 4K/UHD Processing

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    Make Time for Remapping

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    Filming behavioural sequences in tough environments

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    Accelerated Workflows with eGPU

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    Shedding Light on the Blackmagic Pocket Cinema Camera 4k BMCPP4K

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    The Wireless Way to 4k

  • Using Wireless Transmission

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  • Ruth Matos Interview - A Career Unfolds

    Ruth Matos Interview - A Career Unfolds

  • The Biggest Toy Shop in the World

    The Biggest Toy Shop in the World

  • OB999 Accelerates Hill Climb Broadcast

    OB999 Accelerates Hill Climb Broadcast

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    Investing in the Future of Broadcast Media

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  • Delivering on the 4k Promise

    Delivering on the 4k Promise

  • UHD 4k and HDR Picture Quality

    UHD 4k and HDR Picture Quality

  • Tips and Tricks to Giving Sci-Fi a New Look

    Tips and Tricks to Giving Sci-Fi a New Look

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    Informed Disruption

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    A new AEON in Wireless 4k

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    IP for everyone and 4k everywhere - that will be 2018

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    A Pandoras Box to empower the filmmaker

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    Innovation in cameras moving to 4k

  • Somewhere down the latency river

    Somewhere down the latency river

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    Immersive Audio

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    Image processing with Ikegami

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    The 7 Steps to Saving Film

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News
Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
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SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
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Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
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FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
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Sports OTT platform Stream Viral offer Rev Share Plan Posted: 24/11/2021
Sports OTT platform Stream Viral offer Rev Share Plan

Stream Viral, a UK based OTT platfrom offering sports VoD for global sporting customers, announces a revolutionary revenue share model for customers not wanting to commit to a monthly charge.

Tags: OTT | Sports | VoD | Baseball | Football | Soccer
Submitted by Rain Dance Digital
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Visual Data Media Services Honored with Prestigious Rise Award for Investment in Women Posted: 24/11/2021
Visual Data Media Services Honored with  Prestigious Rise Award for Investment in Women

Visual Data Media Services was honored for its commitment to diversity and inclusion in professional career development, taking home the “Company Award for Investment in Women” at the 2021 Rise Awards.

Rise, the award-winning advocacy group for gender diversity in the media technology sector, announced the winners on November 18 at its annual awards ceremony held as part of the DPP Tech Leaders’ Briefing.







Tags: Visual Data Media Services | Rise Awards
Submitted by Bubble Agency
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nxtedition introduces nxt|cloud - Migrating nxtedition best of breed microservices to the public cloud Posted: 24/11/2021
nxtedition introduces nxt|cloud - Migrating nxtedition and rsquo;s and lsquo;best of breed and rsquo; microservices to the public cloud

Broadcast microservice specialist nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the public cloud.

Tags: Broadcast | nxtcloud | nxtedition | playout | automation | microservices
Submitted by Manor Marketing
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ThinkParQ moves into media and entertainment with BeeGFS file system Posted: 24/11/2021
ThinkParQ moves into media and entertainment with BeeGFS file system

ThinkParQ, the company behind the leading parallel file system BeeGFS, has expanded its market reach by launching into the media and entertainment (M&E) sector.

Tags: ThinkParQ | BeeGFS | BeeGFS file system | media and entertainment | hardware-independent POSIX | parallel file system | ELEMENTS BOLT
Submitted by Page Melia PR
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EditShare Names CJP Broadcast as Channel Partner for UK and Ireland Posted: 24/11/2021
EditShare Names CJP Broadcast as Channel Partner for UK and Ireland

CJP Broadcast announces its appointment as an EditShare channel partner. The agreement, effectively immediately, covers the full range of EditShare storage, editing and media management products, including on-premises and cloud-virtualised systems.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
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Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade; Posted: 24/11/2021
Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade;

The Deloitte Technology Fast 500™ provides a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, ranked No. 163 on the 27th annual Deloitte Technology Fast 500™. "We’re honored to receive this recognition from Deloitte that underscores how Qumulo is contributing to our customers’ success and to the industry’s growth as a whole”, says Bill Richter, CEO Qumulo.






Tags: Deloitte Fast 500™ | File Data Management | Qumulo | North America
Submitted by Qumulo
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VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs Posted: 23/11/2021
VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs

VidOvation today announced that it has broadened its capabilities for live video distribution networks and cloud and edge computing. In addition, the company is rolling out carrier-agnostic e-SIMs with domestic and global support of 3G, 4G LTE, and 5G cellular networks.

Tags: VidOvation | live video distribution | e-SIM | cloud integration | cellular network
Submitted by Wall Street Communications
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Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021 Posted: 23/11/2021
Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021

Actus Digital, a leading provider of compliance logging and QA monitoring/alerting solutions, will showcase expanded workflows and enhancements to its AI-based, intelligent compliance and monitoring platform at IBC2021. The next generation of Actus Digital’s platform features extensive metadata integration for live and recorded content, as well as advanced search options, optimized content management and categorization, and quicker, more accurate content clipping, concatenation, and sharing. Leveraging the new capabilities, media companies can automate and semi-automate the publishing of high-quality video content extremely fast.

Tags: Compliance Logging | Metadata | Postproduction | OTT monitoring | IP streaming | Actus Adwatch
Submitted by 202 Communications
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Frequency Ensures Content Quality With Interra Systems ORION and ORION-OTT Monitoring Posted: 23/11/2021
Frequency Ensures Content Quality With Interra Systems and rsquo; ORION and ORION-OTT Monitoring

Interra Systems, a leading provider of content QC, monitoring, and analysis solutions to the digital media industry, today announced that Los Angeles-based software company Frequency, a leading provider of linear video channel cloud origination services, has deployed Interra Systems’ industry-leading ORION and ORION-OTT systems in an AWS cloud environment. Using Interra Systems’ end-to-end, cloud-based solutions, Frequency can efficiently monitor TSoIP contribution feeds while assuring exceptional audio-video quality and stability across its network of hundreds of FAST channels.

Tags: Free Ad-Supported Streaming Television | ORION | TSoIP | AWS cloud | QC and Monitoring | ORION-OTT
Submitted by 202 Communications
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SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant Posted: 23/11/2021
SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

SMPTE®, the home of media professionals, technologists, and engineers, today announced that SMPTE — through its newest program, Rapid Industry Solutions (RIS) On-Set Virtual Production Initiative (OSVP) — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts. The $150,000 Epic MegaGrant will empower SMPTE to deliver even more quickly on the promise of this first RIS Initiative.




Tags: Rapid Industry Solution | Epic | MegaGrant | RIS | On-Set Virtual Production
Submitted by Wall Street Communications
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Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite Posted: 23/11/2021
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketron's traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
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