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Imagine Communications Debuts Innovative Targeted Advertising Solution Posted: 19/09/2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced an extension to its unified distribution initiative focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localized targeting of commercials by combining Over-the-Top (OTT), cacheable content delivery technology with dynamic advertising insertion and QAM-compatible transport stream output  A first-of-its-kind offering, RADS opens up new monetization opportunities by enabling advertisers to cost effectively reach highly targeted and more relevant audience segments than previously possible. 

Tags: Imagine Communications | Targeted Advertising | Solution | RADS | IBC 2016 | IBC 2016
Submitted by MKM Marketing and Communications
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Sony expands XAVC and SRMASTER format alliance to accelerate 4K content workflow Posted: 26/09/2013

Sony announced at IBC 2013 that Autodesk is the latest member of the production community to adopt its XAVC and SRMASTER (RAW and MXF) format. The 2014 versions of Autodesk® Flame® Premium, Autodesk® Flame®, Autodesk® Smoke® Advanced, Autodesk® Flare¢ and Autodesk® Lustre® software will be capable of both XAVC and SRMASTER format processing to support 4K workflows for creative 3D finishing and colour grading.

Tags: Sony | IBC | Autodesk | XAVC | SRMASTER | Fabien Pisano | F5 | F55 | 4k | Chris Bradshaw | CineAlta | IBC 2013 | IBC 2013
Submitted by Sony
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