Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages
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Posted: 09/08/2022
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Marketron, the broadcast industry’s leading technology provider for more scalable, predictable, and reliable revenue, today announced the availability of its ROI Calculator. Anyone in charge of sales data – sales managers, GSMs, senior vice presidents of sales, digital sales managers — could use this calculator to understand their company’s potential by benchmarking against others in the industry based on current revenue. This calculator is simple to use and impactful to broadcast and media companies because it allows them to benchmark their results with industry averages. In just minutes, they will gain valuable insights to help inform budgets for years to come. |
Tags: ROI Calculator
| Revenue
| Marketron
| OTA
| Radio
| Broadcast
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Submitted by Wall Street Communications
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Marketron Launches Political Advertising Toolbox to Prepare Media Sellers for Upcoming Political Season
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Posted: 28/07/2022
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Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, announced the release of its Political Advertising Toolbox for TV and radio sellers, a collection of new online resources for companies interested in increasing their share of political advertising. The landing page for the resources comes just in time for the boom in advertising revenue this political season, which BIA Advisory Services predicts will raise $8.6 billion for local media companies. By implementing tactics from the toolbox, combined with data and expert insights, media sellers can expect to boost their political selling skills and accelerate revenue for linear and digital streams. |
Tags: Media Sellers
| Political Advertising
| Marketron
| Broadcast
| Radio
| Election
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Submitted by Wall Street Communications
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WorldCast Systems enhances its QoS monitoring portfolio with the Audemat FM Probe
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Posted: 08/07/2022
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WorldCast Systems, a leading global supplier of radio broadcast solutions, strengthens its QoS monitoring portfolio with the Audemat FM Probe. This highly complete solution enables accurate monitoring, measurement, and analysis of the FM signal. Broadcasters and regulation authorities can perform remote monitoring of a set list of channels as well as verify the conformity of their FM network with both legislation and their broadcasting needs. |
Tags: WorldCast Systems
| Audemat FM Probe
| Radio Broadcast Solutions
| QoS Monitoring
| FM Signal
| Kybio
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Submitted by Bubble Agency
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ARD signs framework agreement with CGI for leading software solutions
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Posted: 03/05/2022
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Partnership strengthens ARD’s newsroom workflow with the deployment of dira!, OpenMedia and Viura CGI - the leading newsroom and radio system provider in Europe, has announced a landmark framework agreement has been signed with Germany’s leading public service broadcaster group, ARD, to help facilitate the deployment of CGI media management and planning systems throughout the ARD’s nine regional broadcasters. The agreement signifies the ongoing, trusting relationship between the ARD Group and CGI that spans more than three decades.
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Tags: CGI
| CGI Media Solutions
| OpenMedia
| Newsroom
| Media and Broadcast
| Radio Production
| dira! Viura
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Submitted by Bubble Agency
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DHD Appoints Syncrotech as Master Distributor for Australia and New Zealand
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Posted: 22/04/2022
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DHD announces an expansion of its global customer support base with the appointment of Syncrotech Systems Pty Ltd as master distributor for Australia and New Zealand. Founded 30 years ago, Syncrotech specialises in the supply of individual products, complete systems and supporting services for radio and television broadcasters, as well as the film, video and audio production sectors. "DHD has achieved global recognition for its audio mixing, routing and control products, which allow complete systems to be created on any desired scale," comments Paul Heaton, Syncrotech's Managing Director. "We will be offering the complete DHD product range, from the compact SX2 mixers and TX touch-screen controllers up to the 96-fader RX2, plus the individual modules that make DHD systems so flexible to configure."
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Tags: DHD audio GmbH
| digital audio studio equipment
| digital audio systems
| digital audio mixers
| broadcast control room systems
| DJ-operated radio studio systems
| OB truck audio systems
| audio routing and talkback matrices
| audio-over-IP interfaces
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Submitted by Stylus Media Communications
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CGI to debut innovations for remote and field newsroom and radio broadcasting at NAB 2022
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Posted: 20/04/2022
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CGI, one of the leading newsroom and radio system provider in Europe, is pleased to announce its attendance at NAB 2022 in Las Vegas, April 23-27. CGI will highlight how its array of new media solutions is solving the critical challenges of modern broadcasters and radio stations, as TV meets radio and merges with online and social in the teeth of the global pandemic.
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Tags: CGI
| CGI Media Solutions
| OpenMedia
| Newsroom
| Media
| Broadcast
| Radio Production
| dira!
| NAB 2022
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Submitted by Bubble Agency
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DHD Appoints Syncrotech as Master Distributor for Australia and New Zealand
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Posted: 14/04/2022
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DHD announces an expansion of its global customer support base with the appointment of Syncrotech Systems Pty Ltd as master distributor for Australia and New Zealand. Founded 30 years ago, Syncrotech specialises in the supply of individual products, complete systems and supporting services for radio and television broadcasters, as well as the film, video and audio production sectors. "DHD has achieved global recognition for its audio mixing, routing and control products, which allow complete systems to be created on any desired scale," comments Paul Heaton, Syncrotech's Managing Director. "We will be offering the complete DHD product range, from the compact SX2 mixers and TX touch-screen controllers up to the 96-fader RX2, plus the individual modules that make DHD systems so flexible to configure."
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Tags: DHD audio GmbH
| digital audio studio equipment
| digital audio systems
| digital audio mixers
| broadcast control room systems
| DJ-operated radio studio systems
| OB truck audio systems
| audio routing and talkback matrices
| audio-over-IP interfaces
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Submitted by Stylus Media Communications
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