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Piksel research reveals broadcasters and content providers need to be more switched on to avoid the big switch off Posted: 14/12/2016

Viewers are spending too long on searching for good content, according to new consumer research commissioned by Piksel, a global leader in building successful online video businesses. The study, conducted by Censuswide, found that consumers spend an average of 16 minutes searching for content and when they dont find anything, the majority will look elsewhere. Choosing multiple options, half would change the channel, 19% would change providers, and 38% would switch off entirely.

Tags: Piksel | consumers | viewers | TV | recommendations | online video | searching
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