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Customer demand for personalized TV services is spurring majority of broadcasters to offer tailored ads Posted: 28/11/2019
Customer demand for personalized TV services is spurring majority of broadcasters to offer tailored ads

Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due to hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT.

 

The survey of those in middle management positions or above within the realms of TV and broadcast also found that 96% of broadcasters feel there is a demand from customers for more personalized services. As over a third (34%) of broadcasters currently generate revenue through adverts, offering personalized adverts could help them increase this revenue. Consequently, over a quarter (26%) are currently looking into how to offer these services to customers.

 

“Our research found that more than half (58%) of broadcasters are investing up to 20% of their budget in trialing new customer content or services as they prioritize personalization to offer customers enhanced viewing experiences,” said Remi Beaudouin, Chief Strategy Officer, ATEME. “By using technology and the data available to them to tap into this trend, traditional broadcasters will be able to create a tailor-made viewing experience and potentially open up new revenue streams,” he added.

Tags: ATEME | Broadcast | Research | Ads | Cloud
Submitted by Whiteoaks
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Broadcasters look to virtual programming to exploit their content libraries Posted: 12/11/2019
Broadcasters look to virtual programming to exploit their content libraries

More than a third (36%) of broadcasters are failing to utilize their content library despite facing increasing competition from streaming services, according to research by ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT.

Although almost all (98%) of the broadcasters surveyed use their content library to create new channels for particular events or occasions, the majority (82%) are impeded in the ability to do it quickly, unlike their streaming counterparts. 44% of broadcasters revealed it takes them up to three days to create a new channel, while over a third (38%) say it takes them up to a week, which not only hinders their ability to capitalize on events but could result in potential revenue loss.

“With a continuous influx of competition from all angles, broadcasters must begin to do more with their content libraries. Creating new, virtual channels would allow broadcasters to take advantage of topical and cultural events, such as award season, during which they could use their back catalogue to quickly develop one-off channels to celebrate winners as they are announced,” commented Remi Beaudouin, Chief Strategy Officer, ATEME.

As broadcasters explore ways to use technology to maximize their content, almost two-thirds (60%) of broadcasters are utilizing virtual broadcasting to create one-off channels, while of the broadcasters not currently doing virtual broadcasting 70% said they will do so within a year.

Tags: ATEME | Broadcast | Research | Content
Submitted by Whiteoaks
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Growing digital following set to boost investment in womens sport by almost 100% Posted: 10/10/2019
Growing digital following set to boost investment in women and rsquo;s sport by almost 100%

Women’s sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed to increase investment in the creation, production and distribution of content, according to research from Imagen, the leading SaaS video management platform business.

Tags: Imagen | Broadcast | Video | Research | Women | Sports
Submitted by Whiteoaks
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RaceTech Chooses IDT as Technology Partner to Capture Super-Slow-Motion Across-the-Line Images for Sky Sports Racing Posted: 09/10/2019
RaceTech Chooses IDT as Technology Partner to Capture Super-Slow-Motion Across-the-Line Images for Sky Sports Racing
RaceTech, a leading technical facilities company providing innovative solutions to the UK horse racing industry, has chosen Integrated Design Tools, Inc. (IDT) as a technology partner to capture super-slow-motion across-the-line images for Sky Sports Racing. Both parties worked together to give race-goers and viewers the opportunity to watch the replay immediately after the race has finished.
Tags: IDT | high speed digital video cameras | scientific research cameras | ballistics cameras | crash test cameras. | KPS Manchester
Submitted by Stylus Media Communications
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ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for Pearl TV and the Phoenix Model Market Project Posted: 26/02/2019
ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for  Pearl TV and the Phoenix Model Market Project

ATEME, the emerging leader in video delivery solutions for broadcast, cable, Direct-to-Home, IPTV and OTT is enabling real-world ATSC 3.0 field research for Pearl TV and the Phoenix Model Market; a test bed for next generation TV services.

Tags: ATEME | IPTV | OTT | Research
Submitted by Whiteoaks
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4 in 5 media and entertainment industry professionals champion collaboration link to business success Posted: 31/01/2019
4 in 5 media and entertainment industry professionals champion collaboration and rsquo;s link to business success

A new survey of media and broadcast industry professionals has unveiled the impetus media and technology industry professionals are placing on collaboration as a driver for business success and creativity.

Tags: BVE | Broadcast Video Expo | tradeshow | research | collaboration | media | entertainment | BVE 2019 | BVE 2019
Submitted by BVE
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Paywizard study shows European TV operators are failing to use subscriber data to ensure a positive customer experience Posted: 03/10/2018
Paywizard study shows European TV operators are failing to use subscriber data to ensure a positive customer experience

Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, has announced that a new study of major European broadcasters, pay-TV operators, telcos and over-the-top (OTT) service providers reveals that all rank customer experience as a top strategic priority but the vast majority are failing to make effective use of subscriber data and analytics to engage consumers.

Tags: Paywizard | Ben Keen | pay-TV | Research | OTT | CRM | Decision Moments
Submitted by platformcomms
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The secret life of a Peli Protective Case. Much more than Extreme Protection Posted: 13/06/2018
The secret life of a Peli Protective Case. Much more than Extreme Protection

Reliable, helpful every time you need it and with many years of adventures together” may seem a description for a close friend. In fact, this is how many would describe their Peli Case, according to a recent research conducted by Peli among 1.400 consumers[1]. An impressive 95% said that they use their case for extreme protection, and for many other creative uses or for reliable help. The respondents are from diverse professional backgrounds, including the Industrial (25%), Audiovisual (25%) and Safety & Law Enforcement (20%) sectors.

Tags: Peli | Products | Peli Products | Protective | Case | Extreme | Protection | Barcelona | Research | design | Lifetime Guarantee | adventure | expedition | scientific
Submitted by
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YouGov and Edgeware research finds forensic watermarking could half the losses from online video piracy Posted: 20/03/2018
YouGov and Edgeware research finds forensic watermarking could half the losses from online video piracy

Edgeware, the pioneer of TV CDN technology, working alongside YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that the billons lost to online piracy could be halved by putting in place anti-piracy measures. Edgeware’s research found that 50% of viewers who said they would watch pirated content, would be dissuaded from doing so if they knew a program they were watching could be tracked back to its source using forensic watermarking.

Tags: Edgeware | YouGov | Research | Piracy | Forensic Watermarking | NAB 2018 | NAB 2018
Submitted by Red
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Peli contributes to the Mars Scientific Research expedition of MAFIC Posted: 15/03/2018
Peli contributes to the Mars Scientific Research expedition of MAFIC

Peli Products, the global leader in the design and manufacture of virtually indestructible cases for protecting valuable equipment, is proud to support the Team of Mars Analogue Fumarole Interdisciplinary Collaboration (MAFIC), by providing high-performance protective cases for their next mission.

Tags: Peli | products | Mars | Scientific | Research | expedition | MAFIC | Leading | Manufacturer | provides | Premium | Cases | Analogue | Fumarole | Interdisciplinary | Collaboration | Team | Atacama | Desert
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Research shows most Consumers lost an electronic device due to lack of protection Posted: 15/03/2018
Research shows most Consumers lost an electronic device due to lack of protection

61% of people have lost a fragile electronic device or a camera at some point due to water, sand or a strong impact that got the equipment smashed. However, when travelling with laptops people tend to be more careful and use a protective case, according to 83% of the respondents. These are some of the findings from the recent research[1] among a sample of 1.400 participants carried out by Peli, the global leader in the design and manufacture of high-performance protection cases.

Tags: Peli | products | research | shows | consumers | lost | eletronic | device | lack | protection | study | leader | sample | 1.400 | participants
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Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report Posted: 30/11/2017
Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world.

Tags: Yospace | MTM | advertising | research | report
Submitted by Whiteoaks
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Rhizomatiks Research Uses URSA Mini 4K and UltraStudio 4K for Dance Installation phosphere Posted: 20/10/2017
Rhizomatiks Research Uses URSA Mini 4K and UltraStudio 4K for Dance Installation phosphere
Blackmagic Design today announced that Tokyo based Rhizomatiks Research used Blackmagic URSA Mini 4K and UltraStudio 4K to capture the recent dance spectacle phosphere, which was part of the opening event for Gallery AaMo held at Tokyo Dome City.
Tags: Blackmagic Design | Rhizomatiks Research | phosphere | URSA Mini 4K | UltraStudio 4K | AV Installation
Submitted by Blackmagic design
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Viaccess-Orca Appoints Cedric Hardouin to Lead R and D Posted: 07/07/2016
Viaccess-Orca Appoints Cedric Hardouin to Lead R and amp;D
Viaccess-Orca, a global leader in video content protection and delivery solutions, and a subsidiary of the Orange Group, today announced that the company has appointed Cedric Hardouin as its Executive Vice President of Research and Development. In his new role, he will be responsible for managing Viaccess-Orca's development teams in France and Israel, with a focus on rolling out next-generation security and engagement solutions for some of the world's largest operators. 
Tags: Viaccess-Orca | Cedric Hardouin | Research and development | Hire
Submitted by 202 Communications
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BLUEFISH444 AND VISUAL RESEARCH INC INTEGRATE TECHNOLOGIES Posted: 25/05/2016
BLUEFISH444 AND VISUAL RESEARCH INC INTEGRATE TECHNOLOGIES
Bluefish444, manufacturer of the industrys highest-quality uncompressed 4K/2K/HD/SD SDI video cards, and Visual Research Inc.(VRi), a leading manufacturer of real-time 3D graphics, announced it has partnered with Visual Research Inc. to integrate three Bluefish444 video cards into the KarismaCG family of products.
Tags: Polar graphics ltd | bluefish444 | 4K video i/o | video ingest | Visual Research Inc.
Submitted by Polar Graphics Ltd
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