Research shows most Consumers lost an electronic device due to lack of protection

Date: 15/03/2018
Research shows most Consumers lost an electronic device due to lack of protection

61% of people have lost a fragile electronic device or a camera at some point due to water, sand or a strong impact that got the equipment smashed. However, when travelling with laptops people tend to be more careful and use a protective case, according to 83% of the respondents. These are some of the findings from the recent research[1] among a sample of 1.400 participants carried out by Peli, the global leader in the design and manufacture of high-performance protection cases.

“Our research shows that 39% of the respondents have been careful enough to protect their fragile electronic device or camera and never had them damaged.” says Estefania Fenoy, Marketing Director EMEA at Peli. “However, nearly two third of the respondents had their precious equipment damaged due to strong impacts or exposure to water and sand. With the snow season on its peak and the Spring rains around the corner, consumers should take note that a 30% of people spoiled their gear under heavy rain, snow storms or got it covered in mud. In addition, a 30% got their device smashed or broken by a strong impact.”

Peli’s research also showed that while a sensible 83% would use protective cases when requested to check-in their laptop during a flight, others prefer to use bubble wrap or put clothes around the device. Nevertheless, a daring 3% confessed that they prefer to just ‘cross their fingers and pray’, leaving their laptop at the mercy of luck.

Confessing the worst nightmares

Some fun questions were also part of the survey, and they proved to be quite revealing: Childproof protection is essential. Especially since the worst nightmare of the 31% of respondents was their child using their camera as a submarine during bath time - one minute of silence for the poor device. The worst nightmare for 20% of survey respondents was a monkey stealing their camera during an exotic trip. Although maybe a nice piña colada could help alleviate the pain! When asked what they would like to be in their next life… an impressive 89% preferred to be a Lifetime Guarantee Peli Case rather than a 10-year guarantee car!

Nothing protects like Peli!

Peli Products offers the ultimate protection with virtually indestructible cases that withstand the most extreme conditions on Earth. Watertight, dustproof, childproof and crushproof, they carry the Legendary Lifetime Guarantee (where applicable by law). With over 40 years of experience in protecting fragile equipment, Peli has a solution for virtually every gear you’ll need to take when working, travelling or during adventures in the most remote places. Peli offers a wide array of solutions to shield your laptops, tablets, video and camera equipment, among other electronics.

More information: peli.com / pelicatalogue.com/Peliprotectorcase / peli.com/blog



Tags: Peli | products | research | shows | consumers | lost | eletronic | device | lack | protection | study | leader | sample | 1.400 | participants
Submitted by Maria Sistachs
View author's directory page

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HPA Announces Tech Retreat Supersession Details: Beyond the Hype Posted: 25/01/2022
HPA Announces Tech Retreat Supersession Details: Beyond the Hype

The Hollywood Professional Association (HPA) has announced further details for the much-anticipated 2022 HPA Tech Retreat Supersession, this year focusing on virtual production. The Supersession will take place in person on Tuesday, February 22 during the four-day Tech Retreat. Programmed this year by respected industry experts Kari Grubin and Erik Weaver, the Supersession boasts an impressive lineup of speakers, demonstrations, and case studies from leaders in the adaptation and evolution of virtual production and in camera VFX. The program presents an unusual opportunity to see what happens when the major technology innovators and manufacturers collaborate in real time. Speakers are still being added and further updates will be available at hpaonline.com. 

Tags: HPA | HPA Tech Retreat | virtual production | Supersession | AOTO | Planar | Sony
Submitted by ignite strategic communications
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