Blackmagic Design today announced DaVinci Resolve 9 was used by New York City based colourist and online editor Juan Salvo for finishing and color correcting the wildly popular Cookie Monster music video spoof of the Carly Rae Jepsen song Call Me Maybe.
Directed by Josh and Jason Diamond of the Diamond Brothers and produced by Jim Muscarella for New York based production company The Hidden Fortress, the spoof was created to support an already popular tweet from Sesame Street and quickly became one of the most popular viral videos in the United States. In order to capitalise on the popularity of the tweet and the viral nature of social media, the project needed to be completed within only a couple of days, and Resolve 9s speed, efficiency and acceleration of the overall color correction workflow were essential to meeting the incredibly tight deadline.
Working out of GRS Systems, a rental, production and post house in New York City, Juan used Resolve 9s new features, including streamlined project selection, scrubbable media thumbnails to speed up source clip review and shot selection and production metadata fields for shot notes, naming of nodes and resizable gallery stills. And with all the grading controls on new, larger palettes, Juan had faster access to the tools he needed.
With Resolve 9s new streamlined project workflow, I was able to conform the locked cut of Cookie Monsters Share It Maybe in seconds. And great new organisational features like node labeling, markers and pins allowed me to keep track of exactly what I was doing and what I needed to do to realize my clients vision, said Juan.
In homage to Carly Rae Jepsen, one scene shows the original music video playing on a computer monitor. During production, the music video was played on an LCD screen, but the images were not clear in the resulting footage. Juan used Resolve 9s sophisticated tracker to track the computer screen as it moved in the shot. Additionally, he was able to qualify and exclude the performers in the foreground. By combining the two techniques using Resolves node based workflow, Juan was able to make drastic adjustments to correct the issues in the shot and save the cost and time of a VFX pass that would have required tracking, rotoscoping and compositing.
To see the full "Share it Maybe" video, please visit http://www.youtube.com/watch?v=-qTIGg3I5y8.