Leading management company, Viral Spiral, which connects hit Viral content with brands, agencies and production companies, today announces that it has partnered with Rightster, the video distribution and monetisation specialist, and Rightster Studios to produce, distribute and monetise video content in a bid to further develop its digital content offering.
As part of this collaboration, Rightster has made a strategic investment in Viral Spiral to establish Viral Studios, which will co-produce and finance new digital content in conjunction with Rightster Studios. Viral Spiral will work with Rightster Studios to create original programming based on the hugely successful Charlie Bit My Finger brand, YouTubes most viewed viral video of all time with almost half a billion views.
Now boasting the largest viral video network on YouTube, this partnership will give Righster exclusive distribution rights to all of Viral Spirals YouTube content. Rightster delivers sophisticated audience development using YouTubes latest advanced tools to ensure optimal content delivery, increased engagement and channel dwell time. Rightster will also offer sponsorship opportunities around the original content and will drive off YouTube syndication for additional marketing and revenue.
Viral Spiral exclusively represents the owners of many of the world's best known viral videos and YouTube Channels, connecting them with major brands, corporations and advertising agencies and licensing their content to TV production companies, major networks and studios worldwide.
Rightster Studios combines video production, distribution, marketing, and monetisation expertise to help creative talent and programme makers to unleash a new wave of original online shows. Launched in July 2012, Rightster Studios compliments Rightsters unrivalled understanding of online video distribution, monetisation, and, most importantly, audience development on YouTube.
Damian Collier, Founder and CEO of Viral Spiral commented: Were delighted to announce this strategic partnership with Rightster which will allow Viral Spiral to build on its expertise in developing value around hit viral properties. Today were at an inflection point where online content truly is king and has the ability to shape the future of the entertainment industry.
Were excited to be playing such a key role in the development of original content and programming at this pivotal time in the digital entertainment industry, added Charlie Muirhead, Founder and CEO of Rightster. Rightster Studios enables producers of all sizes to create the next generation of engaging online video programming, and we look forward to working with Viral Spiral to successfully distribute and monetise new, original content based on the existing strength of the Charlie Bit My Finger brand.