Rogue Element Embraces an Open Source Philosophy

Date: 17/10/2014
Rogue Element Embraces an Open Source Philosophy
Rogue Element has become one of the first digital cinematography companies in the UK to adopt an Open Source policy for its rental division by providing Open Source Digital Camera Solutions.
 
In a move designed to unleash and encourage creativity, the Soho-based company is ensuring that 4K cinema is fully open to everyone by making AXIOM Beta Open Digital Cinema Cameras available to its rental customers.
 
AXIOM Beta cameras are the first products to be developed by apertus°, an Open Source cinema organisation founded by film makers and financed through crowd funding. The people behind apertus° were galvanised into action when they became concerned with the expensive and limited tools they were forced to work with every day. Instead, they wanted access to affordable devices and technology that delivered the highest possible image quality and could be customised to exactly suit their needs. 
 
Since its formation in 2007, the apertus° project has applied an Open Source philosophy to everything it has developed. As no patents have been filed, anyone can access the technology behind its cameras and people are actively encouraged to adapt, modify, repair and even replicate them. To date, reaction has been very positive. Not only has the company achieved and exceeded its initial crowd funding target but it also has the backing of some very important film makers and cinematographers. 
 
ASC and AIC Cinematographer Roberto Schaefer, who was responsible for films such as Quantum of Solace, Finding Neverland and Stranger Than Fiction, says: "I believe than an Open Source camera will allow us to customize the digital camera to our personal liking. That should include ergonomics and hopefully give the ability to get rid of the shoebox, front heavy trend of current designs. I look forward to using custom elements to create the new Digital Aaton, even though they are no longer in business. The design possibilities that I've seen from the apertus° project are exciting, as are the image creation possibilities. Not being locked in to any one companys idea of what the images should look like is a breath of fresh (film) air. Currently in order to switch film stocks we have to change camera systems. The AXIOM will hopefully change all of that and allow us to change stocks with a physical switch."
 
His views are shared by Emmy and Academy Award-winning DOP and Visual Effects Supervisor David Stump, who says: "The spirit of Open Source frees up the creative spirit to do something that no one else thought of," while IMAX cinematographer Lee Ford Parker adds: "Open Source cameras are a step back toward the dark room, in which making the tools is part of the joy of making the art."
 
The AXIOM Beta camera has just been released and is currently only available at cost to the community that backed the initial crowd funding campaign. Rogue Element was one of those backers and Managing Director Dan Mulligan says: "Open Source is a fantastic concept and we are delighted to be supporting apertus° by making this format available to the UK rental market. In taking on the Open Source philosophy, we hope to facilitate unfettered access to the technology and free up the creative spirit so that the cinema industry can engage in practices that encourage freedom of expression and is no longer limited by who can contribute."
 
Established by Mulligan in 2001 firstly with camera rentals, Rogue Element then pioneered tapeless and file-based digital workflows and onset correction with 3D LUTs, S.two & Codex data recorders and Filmlight colour timing suites until 2011.
Now starting an Open Source operation for 2014 onwards Rogue will offer new camera solutions and options for the Broadcast & Features markets.
 
Rogue Element can also provide dailies and workflows for Arriraw (Alexa 16:9/4:3 sensors) RED RAW (RED Epic & Dragon 6K),Sony S-Log3 (Sony F65), Canon RAW (Canon C100/300/500), Cinema DNG (Blackmagic), GoPro and many other of today's professional and niche camera systems. With this new operation for 2014 we want to pursue new avenues for the market.
 
Dan Mulligan, who has recently returned to Rogue Element after a three year stint at Technicolor, says: "The Arriraw format is now well established and there are a raft of high-end products catering for this market. We are still providing our customers with access to these workflows as they continue to develop, but thanks to our investment in the apertus° project we can now bring a very high quality Open Source 4K camera to the market at a much lower entry cost."
 
Mulligan adds that for many film makers, cost can be an ongoing issue and the price of using high end equipment does bar many talented people from entering the market. 
 
"This is why it is good to see the appearance of an Open Source camera system that has a much lower entry point," he says. "The ability to create your own 4K camera and your own workflow is hugely beneficial for the film and broadcast industry because it will encourage content creation and allow people to get involved at much less cost."
 
Rogue Element is not initially consider charging for the rental of its AXIOM Beta cameras. Instead, it will make its income through consultancy and through supplying additional new sensors, lenses, tripods etc., and add on services such as storage and workflow.
 
"We want people to try them so we are making them as easily available as possible," Mulligan says. "With the Axiom Open Source we now have a camera solution coming from an opposing end of the release spectrum with a differing approach to its target audience. There should be more than enough room for both this and the higher end systems."

 

www.rogueelementdigital.com



Tags: Rogue Element | AXIOM Beta Camera; apertus | Dan Mulligan | Open Source
Submitted by Sue Sillitoe (White Noise Public Relations Ltd)
View author's directory page

Related Articles
  • Open Source for Film and TV Production

    Open Source for Film and TV Production


News
Broadpeak and CDN Solutions Power New OTT Service for Taiwan Broadband Communications Posted: 12/07/2018
Broadpeak and reg; CDN Solutions Power New OTT Service for Taiwan Broadband Communications

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Taiwan Broadband Communications has launched a new OTT service called TBC GO powered by Broadpeak's advanced CDN solutions. Broadpeak's BkM100 video delivery manager and BkS400 HTTP video cache servers reduce network bandwidth, enabling operators to cost-effectively provide pay-TV subscribers with "on-the-go" access to live TV, VOD, and catch-up TV on connected devices such as smartphones and tablets.

Tags: Broadpeak | OTT service | CDN solutions | video streaming solutions | Taiwan Broadband Communications
Submitted by Dundee Hills Group
More from this author
IMT Vislink Announces Reseller Partnership with Broadcast Technical Services, Inc. (BTS) Posted: 12/07/2018
IMT Vislink Announces Reseller Partnership with Broadcast Technical Services, Inc. (BTS)
xG Technology, Inc. ("xG" or the "Company") (Nasdaq: XGTI, XGTIW), whose IMT and Vislink brands are recognized as the global leaders in live video communications in the broadcast, sports and entertainment and public safety markets, today announced that its IMT Vislink business has entered into a reseller partnership with Houston, Texas-based Broadcast Technical Services, Inc. (BTS). IMT Vislink and BTS will collaborate on the sale, integration, service and support of IMT Vislink's wireless camera systems, including the HCAM 4K UHD transmitter, MicroLite 2 midmarket system and the miniaturized IMTDragonFly, in the states of Texas and Louisiana.
Tags: xG technology | D.Pagan Communications | Visilink
Submitted by D. Pagan Communications
More from this author
Industry Veteran Carlo Bolognesi to Lead Broadcast Pix EMEA Sales Posted: 12/07/2018
Industry Veteran Carlo Bolognesi to Lead Broadcast Pix EMEA Sales

Broadcast Pix today announced Carlo Bolognesi joined the company last month to lead sales in the Europe, Middle East, and Africa (EMEA) region. Since 1994, Bolognesi has owned IREL Engineering, a systems integration and consulting firm based in Alessandria, Italy.

Tags: Broadcast Pix | personnel news | professional video | broadcast | Carlo Bolognesi
Submitted by Pipeline Communications
More from this author
Sony empowers media professionals to a Go Make Tomorrow and at IBC 2018 Posted: 12/07/2018
Sony empowers media professionals to a Go Make Tomorrow and at IBC 2018
Sony will return to IBC 2018 to present its latest solutions that help customers build their brands and audiences under the banner of “Go Make Tomorrow”. On stand 13.A10, Sony will showcase its fully integrated, end-to-end services and technologies that empower media companies to create more amazing content and more engaged audiences, more profitably.
Tags: Sony | IBC | IBC 2018 | media | Amsterdam | press conference | IBC preview | IBC 2018 | IBC 2018
Submitted by Sony Professional Europe
More from this author
RASCULAR IBC 2018 PREVIEW DOCUMENT Posted: 12/07/2018
RASCULAR IBC 2018 PREVIEW DOCUMENT

SDI and NDI router control

For the first time at IBC, Rascular will be showing its recently updated, comprehensive range of router control technologies across SDI and NDI domains.
Tags: Control | NDI | IP | broadcast control | routing | router control | Facebook | Facebook Live | streaming | IBC 2018 | IBC 2018
Submitted by Jump PR
More from this author
MILLER TRIPODS PROVIDE ALL-IN-ONE FLUID HEAD SOLUTIONS FOR CINEMATOGRAPHER ANT and Oacute;NIO MORAIS Posted: 11/07/2018
MILLER TRIPODS PROVIDE ALL-IN-ONE FLUID HEAD SOLUTIONS FOR CINEMATOGRAPHER ANT and Oacute;NIO MORAIS
When Sony unveiled the Venice, its first full-frame cinema camera system, Cinematographer Antonio Morais couldn’t wait to get his hands on it. Knowing his camera is only as good as its supporting platform, Morais once again turned to Miller Camera Support LLC, through EACAMPOS, the official local dealer, to put the highly anticipated camera to the test for his work on the Portuguese film, A Sound in Motion. The film, fully shot in the city of Porto, is a fictional story based on the way deaf people adapt themselves to normal daily life situations.
Tags: miller | miller tripods
Submitted by D. Pagan Communications
More from this author
PMC Joins The Cinema Designer Database, Allowing Integrators To Design The Ultimate Home Theatre And Media Room In Minutes Posted: 11/07/2018
PMC Joins The Cinema Designer Database, Allowing Integrators To Design The Ultimate Home Theatre And Media Room In Minutes
UK loudspeaker company PMC has strengthened its commitment to providing the custom install market with the ultimate surround sound cinema experience by joining The Cinema Designer’s (TCD) manufacturer database.
Tags: PMC Speakers | The Cinema Designer Database | QB1-XBD-A Main Monitors
Submitted by White Noise Public Relations Ltd
More from this author
Friend MTS appoints Simon Williamson as Chief Commercial Officer to accelerate business growth Posted: 11/07/2018
Friend MTS appoints Simon Williamson as Chief Commercial Officer to accelerate business growth

Friend MTS, the content and revenue protection specialist, today announced that it has appointed Simon Williamson as Chief Commercial Officer to drive global business growth.

Tags: Friend MTS | Simon Williamson | Chief Commercial Officer | Content Protection | Watermarking
Submitted by Platform Comms
More from this author
Deadpool 2 Graded in DaVinci Resolve Studio by EFILMs Skip Kimball Posted: 11/07/2018
Deadpool 2 Graded in DaVinci Resolve Studio by EFILMs Skip Kimball
Blackmagic Design announced today that Deadpool 2, the highly anticipated sequel in the 20th Century Fox/Marvel franchise, was colored by EFILM Senior Colorist Skip Kimball using DaVinci Resolve software. The irreverent series, starring Ryan Reynolds as a wisecracking reluctant superhero, is unique not only because of its main character, but also for the style of imagery used to depict the dark world surrounding Deadpool and his adventures.
Tags: Blackmagic Design | Deadpool | DaVinci Resolve | Grading | Post Production | Marvel | 20th Century Fox | VFX | Filmmaking
Submitted by Blackmagic design
More from this author
GLOBECAST IBC 2018 PREVIEW Posted: 11/07/2018
GLOBECAST IBC 2018 PREVIEW
Globecast is launching its new Digital Media Hub suite of services for sports and live events. By aggregating multiple virtualized technologies into a single ecosystem, the Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or for use at a later date.
Tags: Media Management | content distribution | TV Everywhere | video onP | monitoring | public internet | IBC 2018 | IBC 2018
Submitted by Jump PR
More from this author
Embrionix Strengthens North American Sales Team With Appointment of Roy Folkman as Director of Sales Posted: 11/07/2018
Embrionix Strengthens North American Sales Team With Appointment of  Roy Folkman as Director of Sales

Embrionix is pleased to welcome Roy Folkman to its sales team as Director of Sales. In his new role, Folkman will focus on creating opportunities and long-term value for key Embrionix customers across North America, while supporting business development efforts. He reports to Denis Pare, Embrionix vice president of sales.

Tags: Folkman | Embrionix | gateways
Submitted by Cypher
More from this author
Artel Video Systems Announces IP and Video Technology Training Program Posted: 10/07/2018
Artel Video Systems Announces IP and Video Technology Training Program

Artel Video Systems, a world-class provider of innovative real-time multimedia delivery solutions, is pleased to announce a new series of technology and solutions training programs aimed at helping broadcast video professionals prepare for the industry’s transition to IP and at providing IT networking professionals an understanding of video technology. The new courses are designed to accelerate understanding of the underlying technologies needed in the broadcast industry’s migration to IP and to facilitate productivity as IT and video workflows converge.

Tags: Artel Video Systems | IP training program | video technology training | networking courses | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
More from this author
Sound Mixer Randy Sparrazza Relies on Wisycom for Capturing Audio of Reality TV Shows Posted: 10/07/2018
Sound Mixer Randy Sparrazza Relies on Wisycom for Capturing Audio of Reality TV Shows
For the past 15 years, Sound Mixer Randy Sparrazza has taken pride in delivering the finest audio recordings for his clients' productions. Owing to his longevity in the industry, Sparrazza understands the importance of using world-class equipment. When he was tasked with capturing audio for the popular HGTV network show, House Hunters, he turned to Wisycom's MCR42S Dual Diversity Wideband UHF Mini Receiver System and MTP40S Wideband Bodypack Transmitter to ensure interference-free signal coverage.
Tags: wisycom | dpagan communications
Submitted by D. Pagan Communications
More from this author
Red Giant and Premiere Gal Debut Short Cuts Training Series on YouTube Posted: 10/07/2018
Red Giant and Premiere Gal Debut and ldquo;Short Cuts and rdquo; Training Series on YouTube

Red Giant has teamed up with Kelsey Brannan, AKA Premiere Gal to launch “Short Cuts,” a bi-weekly video tutorial series on YouTube. In the new series, Kelsey will show viewers how to quickly up their YouTube game with tools and techniques for getting slick results, quickly. In episode one of Short Cuts, debuting today on the Red Giant YouTube channel, Premiere Gal shows you how to add video transitions and how to quickly build unique transitions with some of the plugins in Red Giant Universe.

Tags: Red Giant | Premiere Gal | Short Cuts | Kelsey Brannan | Youtube
Submitted by Zazil Media Group
More from this author
The Switch Supports Nintendos E3 Productions Posted: 10/07/2018
The Switch Supports Nintendos E3 Productions
At last month's 2018 Electronic Entertainment Expo in Los Angeles, commonly referred to as "E3," Nintendo, one of the world's largest gaming companies, relied on The Switch(tm) for exclusive distribution of Nintendo's linear feed and streaming feeds across multiple, worldwide over-the-top platforms.
Tags: the switch | nintendo | dpagan communications
Submitted by D. Pagan Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>