Rogue Element Embraces an Open Source Philosophy

Date: 17/10/2014
Rogue Element Embraces an Open Source Philosophy
Rogue Element has become one of the first digital cinematography companies in the UK to adopt an Open Source policy for its rental division by providing Open Source Digital Camera Solutions.
 
In a move designed to unleash and encourage creativity, the Soho-based company is ensuring that 4K cinema is fully open to everyone by making AXIOM Beta Open Digital Cinema Cameras available to its rental customers.
 
AXIOM Beta cameras are the first products to be developed by apertus°, an Open Source cinema organisation founded by film makers and financed through crowd funding. The people behind apertus° were galvanised into action when they became concerned with the expensive and limited tools they were forced to work with every day. Instead, they wanted access to affordable devices and technology that delivered the highest possible image quality and could be customised to exactly suit their needs. 
 
Since its formation in 2007, the apertus° project has applied an Open Source philosophy to everything it has developed. As no patents have been filed, anyone can access the technology behind its cameras and people are actively encouraged to adapt, modify, repair and even replicate them. To date, reaction has been very positive. Not only has the company achieved and exceeded its initial crowd funding target but it also has the backing of some very important film makers and cinematographers. 
 
ASC and AIC Cinematographer Roberto Schaefer, who was responsible for films such as Quantum of Solace, Finding Neverland and Stranger Than Fiction, says: "I believe than an Open Source camera will allow us to customize the digital camera to our personal liking. That should include ergonomics and hopefully give the ability to get rid of the shoebox, front heavy trend of current designs. I look forward to using custom elements to create the new Digital Aaton, even though they are no longer in business. The design possibilities that I've seen from the apertus° project are exciting, as are the image creation possibilities. Not being locked in to any one companys idea of what the images should look like is a breath of fresh (film) air. Currently in order to switch film stocks we have to change camera systems. The AXIOM will hopefully change all of that and allow us to change stocks with a physical switch."
 
His views are shared by Emmy and Academy Award-winning DOP and Visual Effects Supervisor David Stump, who says: "The spirit of Open Source frees up the creative spirit to do something that no one else thought of," while IMAX cinematographer Lee Ford Parker adds: "Open Source cameras are a step back toward the dark room, in which making the tools is part of the joy of making the art."
 
The AXIOM Beta camera has just been released and is currently only available at cost to the community that backed the initial crowd funding campaign. Rogue Element was one of those backers and Managing Director Dan Mulligan says: "Open Source is a fantastic concept and we are delighted to be supporting apertus° by making this format available to the UK rental market. In taking on the Open Source philosophy, we hope to facilitate unfettered access to the technology and free up the creative spirit so that the cinema industry can engage in practices that encourage freedom of expression and is no longer limited by who can contribute."
 
Established by Mulligan in 2001 firstly with camera rentals, Rogue Element then pioneered tapeless and file-based digital workflows and onset correction with 3D LUTs, S.two & Codex data recorders and Filmlight colour timing suites until 2011.
Now starting an Open Source operation for 2014 onwards Rogue will offer new camera solutions and options for the Broadcast & Features markets.
 
Rogue Element can also provide dailies and workflows for Arriraw (Alexa 16:9/4:3 sensors) RED RAW (RED Epic & Dragon 6K),Sony S-Log3 (Sony F65), Canon RAW (Canon C100/300/500), Cinema DNG (Blackmagic), GoPro and many other of today's professional and niche camera systems. With this new operation for 2014 we want to pursue new avenues for the market.
 
Dan Mulligan, who has recently returned to Rogue Element after a three year stint at Technicolor, says: "The Arriraw format is now well established and there are a raft of high-end products catering for this market. We are still providing our customers with access to these workflows as they continue to develop, but thanks to our investment in the apertus° project we can now bring a very high quality Open Source 4K camera to the market at a much lower entry cost."
 
Mulligan adds that for many film makers, cost can be an ongoing issue and the price of using high end equipment does bar many talented people from entering the market. 
 
"This is why it is good to see the appearance of an Open Source camera system that has a much lower entry point," he says. "The ability to create your own 4K camera and your own workflow is hugely beneficial for the film and broadcast industry because it will encourage content creation and allow people to get involved at much less cost."
 
Rogue Element is not initially consider charging for the rental of its AXIOM Beta cameras. Instead, it will make its income through consultancy and through supplying additional new sensors, lenses, tripods etc., and add on services such as storage and workflow.
 
"We want people to try them so we are making them as easily available as possible," Mulligan says. "With the Axiom Open Source we now have a camera solution coming from an opposing end of the release spectrum with a differing approach to its target audience. There should be more than enough room for both this and the higher end systems."

 

www.rogueelementdigital.com



Tags: Rogue Element | AXIOM Beta Camera; apertus | Dan Mulligan | Open Source
Submitted by Sue Sillitoe (White Noise Public Relations Ltd)
View author's directory page

Related Articles
  • Open Source for Film and TV Production

    Open Source for Film and TV Production


News
IHSE USA Announces Draco compact ultra, All-New Prepackaged HDMI 2.0 Matrix KVM System Posted: 21/02/2019
IHSE USA Announces Draco compact ultra, All-New Prepackaged HDMI 2.0 Matrix KVM System
IHSE USA today introduced Draco compact ultra, a new, prepackaged KVM matrix solution for HDMI 2.0. Supporting configurations offered as 16 x 8 to 32 x 16, the Draco compact ultra enables lightning-fast switching of HDMI 2.0 computer video with embedded stereo audio and USB-HID for keyboard and mouse connections.
Tags: IHSE USA | Draco compact ultra | HDMI 2.0 Matrix KVM System | Systems Installers
Submitted by Wall Street Communications
More from this author
Videons EdgeCaster Earns Best of Show Award at ISE 2019 Posted: 21/02/2019
Videons EdgeCaster Earns Best of Show Award at ISE 2019
Videon, a cutting-edge developer of 4K and HD streaming products that enable users to move media from any source to any screen, today announced that its new EdgeCaster edge compute encoder earned a Best of Show award at ISE 2019 from AV Technology Europe.
Tags: Videon | EdgeCaster | Best of Show Award | ISE 2019 | Encoder | Live Streaming Latency | ISE 2019
Submitted by Wall Street Communications
More from this author
ChyronHego at the 2019 NAB Show Posted: 21/02/2019
ChyronHego at the 2019 NAB Show
Staying on top in today's highly competitive and rapidly changing broadcast world is an ongoing challenge for news producers everywhere. The key success factor is the ability to produce more stories faster and as cost-effectively as possible, with robust and easy-to-use tools that don't require specialized staff. ChyronHego's solution is the CAMIO Universe, an end-to-end, all-software ecosystem for multiplatform news delivery. The CAMIO Universe drives template-based, unified news workflows and places the industry's most powerful storytelling tools at producers' fingertips. The heart of the CAMIO Universe is ChyronHego's award-winning CAMIO graphic asset management system. At the 2019 NAB Show, ChyronHego will highlight CAMIO's extreme versatility and flexibility for news producers, with a focus on its seamless integration with virtually any newsroom computer system (NRCS) in the world.
Tags: ChyronHego | 2019 NAB Show | News Workflows | PRIME Graphics | Vidigo News | NewsTicker | PAINT | Virtual Placement 7.1 | NAB 2019 | NAB 2019
Submitted by Wall Street Communications
More from this author
Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect Posted: 21/02/2019
Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect
Yamaha Unified Communications is helping enterprises move toward consistent, simple, and high-quality collaboration experiences in any conference room and meeting space with its latest solutions in booth 1027 at Enterprise Connect, March 18-20 in Orlando, Florida. Phil Marechal, Yamaha UC's vice president of business development and product management, will participate in an expert panel on huddle room trends.
Tags: Yamaha Unified Communications | UC Deployments | Enterprise Connect | Huddle Room | Expert Panel | Showcase | Meeting
Submitted by InGear PR
More from this author
Bannister Lake to Highlight New Feature Set and NDI Version of Chameleon Data Aggregation and Graphic Management Solution at 2019 NAB Show Posted: 21/02/2019
Bannister Lake to Highlight New Feature Set and NDI Version of Chameleon Data Aggregation and Graphic Management Solution at 2019 NAB Show
Bannister Lake's industry-leading data and graphics management solution, Chameleon, will be in the spotlight at the 2019 NAB Show with a focus on the product's new election, sponsorship, and security functionality.
Tags: Bannister Lake | Feature Set | NDI Version | Chameleon | Data Aggregation | Graphic Management Solution | 2019 NAB Show | Product Improvements | Thought Leadership
Submitted by Wall Street Communications
More from this author
DVB to Make the Case for Standards-Based OTT at 2019 NAB Show Posted: 21/02/2019
DVB to Make the Case for Standards-Based OTT at 2019 NAB Show
At the 2019 NAB Show, DVB, an industry consortium that develops open interoperable technical specifications for the delivery of digital media, will demonstrate how it is enabling an open standards-based approach to OTT and broadband television, as well as Low Latency DASH (LL-DASH) and Multicast Adaptive Bit Rate (mABR) for video streaming applications. This marks the first time DVB has exhibited at the NAB Show since 2010.
Tags: DVB | Standards-Based | OTT | 2019 NAB Show | Low Latency DASH | Multicast Adaptive Bit Rate | NAB 2019 | NAB 2019
Submitted by 202 Communications
More from this author
WORK Microwave at CABSAT 2019 Posted: 21/02/2019
WORK Microwave at CABSAT 2019
In the Middle East market, today's satellite operators need high-performance, cost-effective satcom solutions for delivering high-quality broadcast and high-speed broadband offerings. At CABSAT 2019, WORK Microwave — a market leader with more than 30 years of experience — will demonstrate its latest satcom innovations for all frequencies, including UHF-, L-, S-, C-, X-, Ku-, K-, Ka-, Q-, and V-band. A key highlight will be WORK Microwave's AX-80 modem, which is one of the only end-to-end solutions for wideband applications.
Tags: WORK Microwave | CABSAT 2019 | A-Series all-IP platform | AX-80 Modem | AX-60 Modem | Quad-Band Ka Block Upconverter | DVB-S2X Satellite Broadcast Modulator | CABSAT 2019 | CABSAT 2019
Submitted by 202 Communications
More from this author
NAB 2019: Remote Production Control Over IP Now Available with Commander UI for BPswitch Systems Posted: 21/02/2019
NAB 2019: Remote Production Control Over IP Now Available with Commander UI for BPswitch Systems

Broadcast Pix today announced the upgraded Broadcast Pix Commander, which allows browser-based switching on mobile devices, is now available. The touchscreen control platform for BPswitch integrated production switchers now provides IP-based remote control of servers and robotic cameras, access to all workflow tools, and full-motion viewing of production elements through a standard internet connection. The company will demonstrate the new Commander capabilities at the 2019 NAB Show (Booth SL4210), which runs April 8-11 in Las Vegas, Nev.

Tags: Broadcast Pix | BPswitch | IP production | production switchers | live production
Submitted by Pipeline Communications
More from this author
EditShare Flow 2019 Extension 2 Expands Support for Enterprise Installations Posted: 21/02/2019
EditShare Flow 2019 Extension 2 Expands Support for Enterprise Installations
EditShare®, a technology leader in intelligent scale-out storage, AQC and media management solutions, today announced the release of Flow 2019 Extension 2. The software-defined media asset management (MAM) solution simplifies media sharing and collaboration with embedded production tools to track, search, retrieve, and edit media across on-premise and cloud-based storage solutions.
Tags: editshare | editshare flow 2019 | flow 2019 | flow 2019 extension 2 | media asset management | flow mam
Submitted by Zazil Media Group
More from this author
Grass Valleys Peter Centen Honored with Prestigious Dutch National Order Posted: 21/02/2019
Grass Valleys Peter Centen Honored with Prestigious Dutch National Order

Grass Valley, a Belden Brand, congratulates Peter Centen on being awarded the Order of the Netherlands Lion for his significant contributions to Dutch society and the broadcast industry. Presented on behalf of King Willem-Alexander of the Netherlands, this Order is given to only a limited amount of people each year who have distinguished themselves by exceptional artistic achievement, scientific performance, technical innovation or inventive entrepreneurship. Paul Depla, mayor of the city of Breda, awarded Centen on January 31st, 2019 a reception hosted in his honor. Centen has led the camera research and development group located in Breda for the past nine years.

Tags: Grass Valley | Grass Valley a Belden Brand | Peter Centen
Submitted by Platform Communications
More from this author
Artmotion Goes Live with PlayBox Neo AirBox and Cloud2TV Posted: 21/02/2019
Artmotion Goes Live with PlayBox Neo AirBox and Cloud2TV

Artmotion, one of Kosovo's largest telecommunication and cable-TV service providers, has chosen PlayBox Neo AirBox Channel in a Box and Cloud2TV as the core playout solution for its new multi-channel broadcast television platform. The new system was installed at Artmotion's headquarters in Kosovo's capital, Pristina, by broadcast systems integrator DV Group.

Tags: PlayBox Neo | Channel in a Box | Cloud2TV | channel in a box | CIAB | broadcast asset management | integrated media asset management | broadcast systems infrastructure | IT-based broadcast systems | disaster recovery centres | disaster recovery systems | digital med | CABSAT 2019 | CABSAT 2019
Submitted by Stylus Media Consultants
More from this author
Towers of Power: Litepanels Gemini Lights Up the Stars of ITV Hit Series Dancing on Ice Posted: 20/02/2019
Towers of Power: Litepanels Gemini Lights Up the Stars of ITV Hit Series Dancing on Ice
Litepanels' Gemini 2x1 Soft LED panel is the behind-the-scenes star of the U.K.'s popular "Dancing on Ice" (DOI) program, currently airing its 11th series on ITV. For the latest series, the show's producers turned to an innovative new lighting strategy — 40 Gemini panels mounted on five towers around the on-set ice rink.
Tags: Litepanels | Gemini | ITV Hit Series | Dancing on Ice | Vitec Group | LED Panel
Submitted by Wall Street Communications
More from this author
InSync Technology at the 2019 NAB Show Posted: 20/02/2019
InSync Technology at the 2019 NAB Show
A specialist in motion compensated frame rate conversion, InSync Technology will demonstrate the superior-quality conversion available from its FrameFormer software. FrameFormer is ideal for situations where content assets aren't in the format or frame rate needed for an application, such as in international content distribution or repurposing of material for new projects.
Tags: InSync Technology | 2019 NAB Show | FrameFormer | Adobe Premiere Pro Mac | BEITC | NAB 2019
Submitted by Wall Street Communications
More from this author
Black Box at the 2019 NAB Show Posted: 20/02/2019
Black Box at the 2019 NAB Show
At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.
Tags: Black Box | 2019 NAB Show | Emerald unified KVM | Boxilla | Radian Flex | Control Bridge | NAB 2019
Submitted by Wall Street Communications
More from this author
The Switch to Introduce Digital Media Delivery Service, Enhanced At-Home Offering and eSports Service Offering at 2019 NAB Show Posted: 20/02/2019
The Switch to Introduce Digital Media Delivery Service, Enhanced  At-Home Offering and eSports Service Offering at 2019 NAB Show

The Switch®, a global leader of managed, private cloud services that enhances live video productions anywhere in the world, will be showcasing its latest service offerings designed to support the evolving landscape of media at the 2019 NAB Show in Las Vegas (Booth SU3714 or N1921). These innovative new services include The Switch Digital Connect™, which greatly simplifies the syndication of targeted social media and over-the-top feeds, The Switch eSports™, a service that extends The Switch’s cloud production and transmission to worldwide gaming events, as well as a greatly enhanced and highly flexible version of The Switch At-Home™.

Tags: The Switch | NAB 2019 | NAB 2019
Submitted by D. Pagan Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>