Ross Ashton Maps Tesla Car for Panasonic at ISE

Date: 10/02/2015
Ross Ashton Maps Tesla Car for Panasonic at ISE

The Projection Studio, led by Ross Ashton are special guests of Panasonic on Booth B1 P20 in Hall 1 at the Integrated Systems Europe expo at Amsterdams RAI for the next three days, creating a 3D projection mapping onto a Tesla car.

Ross was asked on-board to assist Panasonic in making an impressive impact on the stand by Hartmut Kulessa, Marketing Manager of Projection Products for Panasonic Europe.

Hartmut says, Ross is the best known and most recognised 3D mapping artist in the world, and we see 3D mapping as a growing market trend, especially outdoors where it is the new fireworks for big public events and spectaculars. Ross has enormous experience and a great track record in creating these exciting new visual experiences, and that is why we asked him to collaborate with us to create the stand centrepiece at ISE.

Ross has used Panasonic products for many of his installation works, including, most recently, at Windsor Castle in the UK.

The Tesla Models S electric car is powered by Panasonic batteries ¦ making it a natural choice of vehicle to have right at the core of the stand.

During the preparation, Ross visited Tesla Europes HQ in Tilburg, The Netherlands, and conducted tests with a projector and the car to establish the optimum material needed to clad the car, which is a vinyl. The car has been carefully wrapped in this, allowing retention of all the design detail of the vehicle body, whilst ensuring the best possible clarity for the projected images.

Sang Gun Kim of the Projection Studio led the motion graphics team and created the video content for the three minute show, which is run through one of d3s latest version media servers. 

Ross worked with Richard Porter from d3 Technologies to map the car which is being projected on to by six Panasonic PZ21K projectors, with another two machines fitted with specially adapted 0.3 lenses, feeding a screen directly behind it that is showing a variety of landscapes through which the car is driving.

Ross also introduced d3 Technologies into this imaginative equation and commissioned sound artist Karen Monid to produce a special soundtrack for the show, including originally composed music. Karen is a regular collaborator with Ross on his acclaimed son et lumire work.

Ross, who is on the stand for the first day of the expo on Tuesday 10th Feb, comments, Its been a really enjoyable and rewarding project, with some nice teamwork between myself, Karen, d3 and of course Panasonic, who asked me on-board and had the vision to want to do something completely different and very eye-catching on the booth.

Catch Rosss work on Booth B1 P20 in Hall 1

Photos : Ross Ashton



Tags: The Projection Studio | Ross Ashton | Panasonic | ISE | 3D mapping | Tesla | d3 Technologies
Submitted by Louise Stickland
View author's directory page

Related Interviews
  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Panasonic show VariCam at IBC 2014

    Panasonic show VariCam at IBC 2014

  • Panasonic at BVE 2012

    Panasonic at BVE 2012

  • Holdan and Panasonic at BVE North 2011

    Holdan and Panasonic at BVE North 2011

  • Panasonic at IBC2011

    Panasonic at IBC2011

  • KitPlus filming rig used at BVE 2017

    KitPlus filming rig used at BVE 2017

  • Den Lennie considers what kit and cameras to buy for 2015

    Den Lennie considers what kit and cameras to buy for 2015

  • KITPLUS rig setup at IBC 2014

    KITPLUS rig setup at IBC 2014

  • Belfast TOUR

    Belfast TOUR

  • Polecam talk accessories on BroadcastShow LIVE 2013

    Polecam talk accessories on BroadcastShow LIVE 2013

  • Holdan on BroadcastShow Tour May 2013

    Holdan on BroadcastShow Tour May 2013

  • Adder ADDERlink Infinity 4000 range at ISE 2019

    Adder ADDERlink Infinity 4000 range at ISE 2019

  • Adder ipeps at ISE 2019

    Adder ipeps at ISE 2019

  • AJA 12G HDMI SDI Mini Converters at ISE 2019

    AJA 12G HDMI SDI Mini Converters at ISE 2019

  • Apantac KVM over IP at ISE 2019

    Apantac KVM over IP at ISE 2019

  • Apantac KVM Switch and OpenGear at ISE 2019

    Apantac KVM Switch and OpenGear at ISE 2019

  • Glensound Beatrice Dante Intercom at ISE 2019

    Glensound Beatrice Dante Intercom at ISE 2019

  • VITEC IPTV Digital Wall and Digital Signage Platform at ISE 2019

    VITEC IPTV Digital Wall and Digital Signage Platform at ISE 2019

  • Lifesize Video Conferencing at ISE 2019

    Lifesize Video Conferencing at ISE 2019

  • Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

    Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

  • Memory Mic from Sennheiser shown at IBC 2018

    Memory Mic from Sennheiser shown at IBC 2018

  • Portaprompt Motorised Conference Pole Overview

    Portaprompt Motorised Conference Pole Overview

  • Sennheiser iPhone Microphones at IBC 2107

    Sennheiser iPhone Microphones at IBC 2107

  • Sennheiser HandMic digital and MKE 440 at IBC 2016

    Sennheiser HandMic digital and MKE 440 at IBC 2016

  • Sennheiser VR at IBC 2016

    Sennheiser VR at IBC 2016

  • PHABRIX Qx Rasteriser at NAB 2015

    PHABRIX Qx Rasteriser at NAB 2015

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Quantel Enterprise sQ at NAB 2014

    Quantel Enterprise sQ at NAB 2014

  • Telestream Enterprise at NAB 2014

    Telestream Enterprise at NAB 2014

  • Sennheiser HDM Pro at BVE 2014

    Sennheiser HDM Pro at BVE 2014

  • Quantel Enterprise sQ at NAB 2013

    Quantel Enterprise sQ at NAB 2013

  • Pinknoise at BVE North 2012

    Pinknoise at BVE North 2012

  • Sennheiser at BVE 2012

    Sennheiser at BVE 2012

  • Sennheiser at BVE North 2011

    Sennheiser at BVE North 2011

  • KitPlus filming rig used at NAB 2017

    KitPlus filming rig used at NAB 2017

  • Minnetonka Audio at NAB 2016

    Minnetonka Audio at NAB 2016

  • Kit Overview from IBC 2015

    Kit Overview from IBC 2015

  • Rosco at BVE 2015

    Rosco at BVE 2015

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • Quantel Pablo Rio at NAB 2014

    Quantel Pablo Rio at NAB 2014

  • Quantel QTube at NAB 2014

    Quantel QTube at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Haivision at NAB 2014

    Haivision at NAB 2014

  • BeSteady on the Production Gear stand at BVE 2014

    BeSteady on the Production Gear stand at BVE 2014

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Quantel Pablo Rio at IBC 2013

    Quantel Pablo Rio at IBC 2013

  • Quantels Stream-based Workflows at IBC 2013

    Quantels Stream-based Workflows at IBC 2013

  • Thear Technology at BVE 2013

    Thear Technology at BVE 2013

  • Hague Camera Supports at ProVideo2011

    Hague Camera Supports at ProVideo2011


Related Shows
  • The Rise, Fall and Rise of the Entertainment Industry

    The Rise, Fall and Rise of the Entertainment Industry


Related Articles
  • Filming behavioural sequences in tough environments

    Filming behavioural sequences in tough environments

  • Viva La Microphone Evolution

    Viva La Microphone Evolution

  • State of the Nation - November 2018

    State of the Nation - November 2018

  • Panasonic EVA1 and Atomos Shogun Inferno ProRes Raw Review

    Panasonic EVA1 and Atomos Shogun Inferno ProRes Raw Review

  • Delivering on the 4k Promise

    Delivering on the 4k Promise

  • Out of the box: Sennheiser Ambeo VR microphone

    Out of the box: Sennheiser Ambeo VR microphone

  • Panasonic GH5: Tried and Tested

    Panasonic GH5: Tried and Tested

  • The Outlook for 2018

    The Outlook for 2018

  • Looking back at IBC 2017

    Looking back at IBC 2017

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • The challenges of media workflow automation

    The challenges of media workflow automation

  • Is now the time to compromise on investment

    Is now the time to compromise on investment

  • Who really benefits from the Cloud?

    Who really benefits from the Cloud?

  • Sennheiser Digital 6000 review

    Sennheiser Digital 6000 review

  • The importance of a low noise floor

    The importance of a low noise floor

  • IBC - how was it you

    IBC - how was it you

  • Sound Devices: My Choice For Everything Audio

    Sound Devices: My Choice For Everything Audio

  • Our Time At NAB 2016

    Our Time At NAB 2016

  • Object Audio - whats all the noise about

    Object Audio - whats all the noise about

  • Raising the bar at BVE

    Raising the bar at BVE

  • Perfect Horizon Camera Stabilizer

    Perfect Horizon Camera Stabilizer

  • Still looking good

    Still looking good

  • 7 must sees at IBC 2015

    7 must sees at IBC 2015

  • Finding the Oracle of audio capture

    Finding the Oracle of audio capture

  • Fiber Transport for the future

    Fiber Transport for the future

  • Rise of the drones

    Rise of the drones

  • Venice live productions tools go to the consumer

    Venice live productions tools go to the consumer

  • Post Production gear guide - what new products to watch out for in 2015

    Post Production gear guide - what new products to watch out for in 2015

  • The Autoue Motion Pro camera stabiliser

    The Autoue Motion Pro camera stabiliser

  • Hearing is believing - but Testing Helps

    Hearing is believing - but Testing Helps

  • Eye to Eye: Video Post-production

    Eye to Eye: Video Post-production

  • Panasonic Previews Field of Hope

    Panasonic Previews Field of Hope

  • Monitoring made easy

    Monitoring made easy

  • An artist gets bored of the same colour palette

    An artist gets bored of the same colour palette

  • Capture and Produce

    Capture and Produce

  • Do Not Be Cheap With Your Data

    Do Not Be Cheap With Your Data

  • 6

    6

  • Centralised Video Solutions for 3M campus

    Centralised Video Solutions for 3M campus

  • Centralised tapeless workflow at BT sport studios

    Centralised tapeless workflow at BT sport studios

  • Shooting in secret

    Shooting in secret

  • When the going gets tough

    When the going gets tough

  • Ask the Experts: Wireless microphone systems for cameras

    Ask the Experts: Wireless microphone systems for cameras

  • Get the lowdown on HEVC compression

    Get the lowdown on HEVC compression

  • The UKs PTZ explosion

    The UKs PTZ explosion

  • Den Lennie talks to Nigel Wilkes from Panasonic

    Den Lennie talks to Nigel Wilkes from Panasonic

  • Product update with DSM

    Product update with DSM

  • Do you have firmware deficiency syndrome?

    Do you have firmware deficiency syndrome?

  • Are the ultimate noise cancellation headphones here?

    Are the ultimate noise cancellation headphones here?

  • The Cloud, a big hit at NAB with Bob Pank

    The Cloud, a big hit at NAB with Bob Pank

  • Mobile news gathering with Will Strauss

    Mobile news gathering with Will Strauss


News
Nilesat expands its broadcast playout facility with 40 PlayBox Neo Channel in a Box servers Posted: 18/02/2019
Nilesat expands its broadcast playout facility with 40 PlayBox Neo Channel in a Box servers
PlayBox Neo announces the completion of a large broadcast playout system for Nilesat at its headquarters in Cairo. One of the largest telecommunication networks in the Middle East, Nilesat provides a wide range of satellite-based facilities including transmission of over 700 television channels, 600 of which are free-to-air.
Tags: PlayBox Neo | Channel in a Box | Cloud2TV | channel in a box | CIAB | broadcast asset management | integrated media asset management | broadcast systems infrastructure | IT-based broadcast systems | disaster recovery centres | disaster recovery systems | digital med | CABSAT 2019 | CABSAT 2019
Submitted by Stylus Media Consultants
More from this author
Atomos Shinobi the new super bright, super light 1920x1080 HDMI monitor that packs a punch Posted: 18/02/2019
Atomos Shinobi and ndash; the new super bright,  super light 5 and rdquo; 1920x1080 HDMI monitor  that packs a punch for just $399US

Go everywhere and see everything exactly how you want it with the Atomos Shinobi - a high brightness 1000nit 5-inch HDMI monitor that’s perfect for vloggers, creatives and photographers. When you’re shooting video on mirrorless cameras and DSLRs, the Shinobi gives you the perfect view and is packed with the latest features, but is small and light enough to take anywhere – weighing in at a mere 200g (7 oz). Shinobi shares the same HDR 1920x1080 display and color processing found in the multi-award-winning Atomos Ninja V monitor/recorder. With a professional 1000nit brightness screen it can be seen clearly even in daylight. It has an impressive pixel density of 427 PPI (pixels per inch) and is factory calibrated for color accuracy. Shipping today, the Shinobi costs just $399US / €399 plus local taxes.

Tags: Atomos | Shinobi | super bright | light weight | 5\" HDMI monitor
Submitted by Atomos
More from this author
Insight TV Launches on T-Mobile Thuis (Home) Service Posted: 18/02/2019
Insight TV Launches on T-Mobile Thuis (Home) Service

Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has signed a distribution deal with major telecoms operator, T-Mobile B.V. Subscribers across the Netherlands will have access to Insight TV’s thrilling and authentic HD content via T-Mobile’s popular Thuis (Home) service.

Tags: UHD | Ultra High Definition | 4K | SVOD | VOD | OTT | HDR | High Dynamic Range | Content | Media | Sport | Extreme Sports | Adventure | Lifestyle | T-Mobile
Submitted by Jump PR Ltd
More from this author
Masstech to show broadcasters in the Middle East how to harness the power and flexibility of the hybrid cloud at CABSAT 2019 Posted: 18/02/2019
Masstech to show broadcasters in the Middle East how to harness the power and flexibility of the hybrid cloud at CABSAT 2019

Masstech, the future-led technology company that provides the media and entertainment (M&E) industry with optimised content storage management solutions, today announced that at CABSAT 2019, the company will demonstrate to broadcasters in the Middle East its full range of highly-optimised cloud and hybrid cloud storage and asset lifecycle solutions.

Tags: masstech | flashnet | CABSAT | CABSAT 2019 | CABSAT 2019
Submitted by Bubble Communications
More from this author
Densitron Demonstrates Leadership in Advanced Displays, Control and Broadcast Interface Solutions Posted: 18/02/2019
Densitron Demonstrates Leadership in Advanced Displays, Control and Broadcast Interface Solutions
Introducing its innovative optical products and solutions to the global broadcast market, Densitron, (booth N4515) a creator of display technology and a global leader in visual control and embedded computing solutions, will be demonstrating its strategic commitment to the broadcast industry. Its stand will highlight a rich selection of new displays with exceptionally high resolution, contrast and brightness, featuring some of the most advanced touchscreen technology available.
Tags: Densitron | Display Technology | UReady USB | IPS Display | Touchscreen | PCT Touch Technology | NABShow | NAB 2019 | IPE | IDS | NAB 2019 | NAB 2019
Submitted by Page Melia PR
More from this author
Second Spectrum and L.A. Clippers Select AWS as Official Cloud and Machine Learning Provider of Clippers CourtVision Posted: 15/02/2019
Second Spectrum and L.A. Clippers Select AWS as Official Cloud and Machine Learning Provider  of Clippers CourtVision

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that AWS is now the primary cloud computing, machine learning, and artificial intelligence provider of Clippers CourtVision, the live, augmented game-watching platform created by the Los Angeles (L.A.) Clippers and Second Spectrum, the official video tracking technology provider for the NBA. The Clippers and Second Spectrum will use AWS machine learning and data analytics services to advance game analyses and drive new experiences for Clippers CourtVision, which launched to great acclaim at the start of the 2018-19 basketball season and has been billed by experts as the future of sports viewing. In addition, Clippers CourtVision will test Amazon SageMaker to build, train, and deploy machine learning-driven stats which will appear on live broadcasts and on-demand NBA game videos.

Tags: Amazon | Amazon Web Services | AWS | NBA | National Basketball Association | L.A. Clippers | Los Angeles Clippers | Second Spectrum
Submitted by Raz Public Relations
More from this author
CBC Radio-Canada Taps Grass Valley Open Standards IP Playout for New Montreal Broadcast Center Posted: 15/02/2019
CBC Radio-Canada Taps Grass Valley Open Standards IP Playout for New Montreal Broadcast Center

The Canadian Broadcasting Corporation, CBC/Radio- Canada, has chosen the iTX integrated playout platform from Grass Valley, a Belden Brand, for its new Maison de Radio-Canada broadcast center in Montreal, due to open in 2020. Handling over 100 TV, radio and web channels, and supporting SMPTE ST 2110, iTX will enable the broadcaster’s production teams to seamlessly manage multiple formats – such as 4K UHD – and mix IP live inputs using back-to-back IP sources and file-based clips.

Tags: Grass Valley | CBC | Grass Valley a Belden Brand | iTX
Submitted by Platform Communications
More from this author
Arc Publishing signs broadcaster Graham Media Group Posted: 14/02/2019
Arc Publishing signs broadcaster Graham Media Group
The Washington Post’s Arc Publishing today announces it has signed broadcaster Graham Media Group, a subsidiary of Graham Holdings Company, giving its stations access to Arc’s industry-leading video content management system. This is Arc’s second U.S. broadcast client in as many months, following the launch of Raycom Media in December.

“Arc’s video CMS equips broadcasters with the technology they need to distribute their video in real-time across a variety of digital platforms, ensuring they reach the broadest possible audience,” said Scot Gillespie, CTO at The Washington Post. “We are pleased Graham Media has entrusted Arc to power such an important part of their digital strategy. It is a testament to the technology’s multi-site capabilities and exemplifies how Arc seamlessly integrates with a brand’s existing tech stack.”

Tags: The Washington Post | Arc Publishing | Graham Media | Graham Media Group | AWS | AWS Elemental | Amazon Web Services
Submitted by Raz Public Relations
More from this author
x-dream-distribution and Squared Paper announce partnership Posted: 14/02/2019
x-dream-distribution and Squared Paper announce partnership
BVE 2018, 26 – 28 February, Stand G24 – x-dream-distribution GmbH, a German-based and internationally operated company selling software products to the broadcast industry today announce a new partnership with UK-based Squared Paper Ltd., which develops and integrates micro-service Enterprise ESB tool kits for the media and broadcast sector.
Tags: microservices | broadcast | system integration | Squared Paper | x-deam-distribution | partnership | BVE 2019 | BVE 2019
Submitted by x-dream-distribution GmbH
More from this author
Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model Posted: 14/02/2019
Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model

Magewell has unveiled the new Pro Convert SDI Plus standalone NDI® encoder, the fourth entry in its rapidly-expanding Pro Convert family of devices for bringing traditional video signals into IP-based production networks using NewTek's popular NDI technology. The new model converts SDI-connected HD or 2K input sources into NDI streams with extremely low latency and is available immediately, as are all three previously-announced Pro Convert models.

Tags: NDI | converter | live | magewell | newtek | hardware | software | convert | conversion | IP | network | encoder | broadcast | professional AV | 4K | Ultra HD | UHD | UltraHD | SDI | NAB 2019 | NAB 2019
Submitted by Write Turn Communications
More from this author
DIgiBox at BVE 2019 Posted: 14/02/2019
DIgiBox at BVE 2019

DigiBox, one of the premier UK distributors of market-leading technologies for the broadcast, video, and pro-AV industries will showcase the latest products and solutions from DigiBox partners Avid (DigiBox is a Tier 3 distributor), AJA, BirdDog, Gefen, LMP, Loupedeck+, SNS, Theatrixx, Wowza and others on Stand F30 at BVE 2019.

Tags: boxer | BVE | Avid | BirdDog | Gefen | LMP | Loupedeck+ | SNS | Theatrix | Wowsa | BVE 2019 | BVE 2019
Submitted by Manor Marketing
More from this author
Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit Posted: 14/02/2019
Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit

Friend MTS, the content and revenue protection specialist, will highlight its ultra-robust, third-generation ASiD watermarking and global monitoring service at the Sports Anti-Piracy Summit 2019 (Mexico City, Mexico, February 20-21).

Tags: Piracy | anti-piracy | Mexico | cotent security | security
Submitted by Friend MTS
More from this author
VITEC Welcomes Bryan Reksten as New VP of Marketing Posted: 13/02/2019
VITEC Welcomes Bryan Reksten as New VP of Marketing
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that Bryan Reksten has joined the company as vice president of marketing. With over 20 years of marketing experience in the technology industry, Reksten will oversee and broaden VITEC's market presence.
Tags: VITEC | Bryan Reksten | New VP of Marketing | Mark D\'Addio
Submitted by InGear PR
More from this author
IHSE USA Products at CABSAT 2019 Posted: 13/02/2019
IHSE USA Products at CABSAT 2019
IHSE brings TRUE KVM workstation management solutions to CABSAT 2019 with the latest HDMI 2.0 extenders for 4K video and USB keyboard and mouse extension over fiber or Cat-X connections. Based on the highly efficient Fraunhofer IIS Lici® codec, these new extenders enable picture-perfect transmission of video sources with resolutions up to 4096 x 2160 at 60 hertz and full color depth (10bit, 4:4:4). Offered in several module types, Draco vario Ultra includes features such as looping outputs and redundant ports for maximum efficiency whether used as point-to-point connections or integrated into IHSE’s high-performance KVM switch systems.
Tags: IHSE USA | CABSAT 2019 | Draco vario Ultra HDMI 2.0 Extender | Draco vario SDI Extender | Draco vario Remote IP CPU | CABSAT 2019 | CABSAT 2019
Submitted by Wall Street Communications
More from this author
Cerberus on what is hot at BVE Posted: 13/02/2019
Cerberus on what and rsquo;s hot at BVE

Cerberus has today announced that it will be showcasing the real benefits that IP has to offer the broadcast industry on stand F46 at BVE, the UK’s leading broadcast, production and media tech event, on the 26-28 February.

Tags: Cerberus Tech | IP | BVE | Network 1 | distribution | LiveLink | hosted platforms | BVE 2019 | BVE 2019
Submitted by Manor Marketing
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>