SIGNIANT HELPS DELIVER ON-DEMAND VIDEO

Date: 15/03/2010
Signiant  was selected to help deliver on demand video to NBC during the network's online coverage of the Vancouver Olympic Winter Games, February 12-28. The announcement was made today by Perkins Miller, SVP, Digital Media, NBC Sports and Olympics and Dennis Albano, CEO, Signiant.

Signiant partnered with NBC  to deliver coverage of the 2010 Winter Games to Microsoft Corp's facilities for viewing online in its Microsoft Silverlight player. As in the past, the Winter Games were available online for on demand video viewing at nbcolympics.com. There were 14 different workflows behind the scenes that Signiant's software managed to ensure that the viewer experience was seamless as the games were streamed from Akamai's Content Distribution Network. Signiant's role was to manage the movement of content and automate processes on the back-end while Akamai delivered the content to consumers.

"Microsoft has worked with Signiant to deliver the highest quality online video for NBC's coverage of the Vancouver Winter Olympic Games,"said Steve Sklepowich, director for Silverlight at Microsoft. "Signiant's support of back end content was a key component in the delivery of Olympic footage to the Silverlight player."

"With hundreds highlights and more than a thousand hours of coverage, we needed an efficient workflow to bring the Games to Olympic fans," said Miller. "Signiant has been a critical partner in making this process fast and error-free."

Dennis Albano of Signiant said, "Signiant and NBC have a long and successful partnership, working together on the implementation of an enterprise-wide content distribution management solution, and managing thousands of hours of NBC content including the Beijing Olympics in 2008.  Working together with other partners on the Olympic games, highlights the way Signiant's open technology is able to handle complex workflows with enormous file network traffic and time-sensitive content."

One of the main reasons that Signiant was selected as the content management solution for the Winter Games was because of the software's process automation capabilities. For example, after content is successfully delivered, a confirmation of receipt is automatically generated so that the URLs can be published. Because the volume of content was enormous, automation of workflows, job monitoring and delivery receipts were critical to deliver the Winter Games online successfully.


Tags: winter | olympic | signiant | on-demand | nbc | sports
Submitted by TV-Bay

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