SMPTE Presence at 2016 NAB Show Reflects Recent Successes Across Standards, Education, and Membership

Date: 19/05/2016
SMPTE Presence at 2016 NAB Show Reflects Recent Successes Across Standards, Education, and Membership
The Society of Motion Picture and Television Engineers(R) (SMPTE(R)), a leader in motion-imaging standards and education for the media, entertainment, and technology industries, showcased an array of recent achievements across its three primary focus areas -- standards, education, and membership -- during the 2016 NAB Show. The Society featured the latest progress in its standards work, showcased current and upcoming educational opportunities, and provided support and networking opportunities to both its longtime members and its rapidly growing student membership.
 
"This year's NAB Show was tremendous for SMPTE because we had so many major accomplishments to share with colleagues across the industry," said Barbara Lange, executive director at SMPTE. "While moving forward with significant standards work, the Society has been growing into an increasingly diverse and dynamic organization. The show gave us a great venue to showcase these advancements and offer attendees a look at important new SMPTE initiatives and events."
 
At CinemaCon, immediately prior to the 2016 NAB Show, SMPTE announced the release of the second-generation Digital PROjection VErifier (DPROVE2) for SMPTE Digital Cinema Package (SMPTE-DCP) verification, which Eclair (Ymagis Group) has already implemented in the industry's first wide-scale testing. An encrypted DCP that emulates actual movie playback as closely as possible, DPROVE2 allows exhibitors to test their digital cinema systems' functionality. The first generation of DPROVE, derived from the 2009 D-Cinema Leader (SMPTE RP 428-6), was developed primarily to check for digital projector performance, alignment, and picture-sound synchronization in theaters. Though it no longer supports Interop DCP, the new DPROVE2 builds on the original by supporting SMPTE-DCP with enhanced capabilities such as accessibility features and picture-sound synchronization. DPROVE2 is now being distributed to cinema chains and exhibition groups, for more information visit www.smpte.org/DPROVE.
 
Hot topics at the 2016 NAB Show also included Adaptive Sample Picture Encapsulation (ASPEN), which was submitted to SMPTE as a Registered Disclosure Document (RDD 37), and the Alliance for IP Media Solutions (AIMS). AIMS builds on existing SMPTE standards such as ST 2022-6 and the ST 2059 family; its new working group is developing standards based on Video Services Forum (VSF) recommendations TR-03 and TR-04. AIMS held a press conference during the NAB Show, and SMPTE took the opportunity at the show to discuss opportunities to facilitate interoperability between AIMS and ASPEN.
 
During awards ceremonies at the 2016 NAB Show, SMPTE Members were honored for their contributions to the motion-imaging field. Broadcasting & Cable magazine paid tribute to technology leaders who have displayed innovation, imagination, and achievement. This year's honorees included SMPTE Members Joe Addalia, Hearst Television; Gregory Coppa, CBS; Glenn Oakley, Discovery Communications; and Renu Thomas, Disney|ABC Television Group. SMPTE Member Michelle Munson of Aspera was also honored with the Women in Technology Leadership Award from TVNewsCheck magazine.
 
The Society's members also took center stage during a variety of SMPTE student events, leading students on tours of the various exhibition halls and gathering students from around the world for a social mixer at the SMPTE booth. These events provided students with opportunities to interact with SMPTE members and leadership, who discussed their jobs in audio, digital cinema, cameras, broadcasting, postproduction, and manufacturing. Through a challenge grant established in 2012 by SMPTE Membership Vice President William C. Miller, student membership is on the rise and now represents almost 15% of the Society's nearly 7,000 members.
 
The SMPTE booth was buzzing with talk of upcoming events, including "Entertainment Technology in the Connected Age: The Race Is On!" (ETCA 2016), scheduled for June 2728 in California (http://www.etca2016.org), and the recently announced HPA Tech Retreat UK (www.hpatechretreatuk.org), a new event being presented by HPA, in collaboration with SMPTE, on July 1314 at Heythrop Park Resort in Oxfordshire.
 
ETCA 2016 will explore how emerging technologies are impacting the delivery of a compelling connected entertainment experience. Keynote addresses will focus on integrating the evolution of technical, creative and business innovations to pave the way toward continually improving the entertainment experiences. A rich slate of conference sessions will examine the impact of connectivity, bandwidth, and technology advances in content creation and delivery, whether viewed in a cinema, at home, or even in a car.
 
The HPA Tech Retreat UK addresses emerging trends and challenges facing professionals engaged in the many disciplines surrounding the creation, management, and dissemination of content across the dynamic landscape of distribution environments. The event, making its UK debut, focuses on the most compelling technologies and user stories in broadcast and cinema. A SuperSession will be led by industry leaders at work in ultra-high-definition (UHD), high-dynamic-range imaging (HDR), virtual reality (VR), augmented reality (AR), and other critical technologies. Another special session offers attendees an exclusive behind-the-scenes look at the making of HBO's "Game of Thrones."
 
Although the SMPTE 2016 Annual Technical Conference & Exhibition doesn't take place until Oct. 2428, the Society took advantage of the 2016 NAB Show to inform industry members that the conference's call for papers deadline is now extended to May 23. At the SMPTE booth, attendees also heard about the SMPTE Centennial Gala, which is slated for Oct. 28 during SMPTE 2016, and about the Precision Time Protocol (PTP) interoperability demos -- using SMPTE ST 2059 -- that will be presented during the conference by vendors that qualify at the upcoming ST 2059/AES67 Interop Event, June 1317.
 
A complete 2016 NAB Show recap, including details on the NAB Show's "The Future of Cinema Conference," produced in partnership with SMPTE, will appear in the May/June issue of the SMPTE Motion Imaging Journal, available in the SMPTE digital library (online at journal.smpte.org). 
 
Further information about SMPTE is available at www.smpte.org.


Tags: SMPTE | 2016 NAB Show | Demonstrations | CinemaCon
Submitted by Wall Street Communications
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