News
Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution Posted: 13/11/2019
Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Partner Communications Company (NASDAQ and TASE: PTNR), a leading provider of telecommunications services in Israel, will deploy its server-side ad insertion (SSAI) solution. Integrating Broadpeak's SSAI solution with other Broadpeak technologies already deployed, including origin server, CDN, and cloud PVR, will enable Partner Communications to deliver personalized ads within VOD content, helping it to better monetize its cutting-edge OTT television service.

"We chose Broadpeak's server-side ad insertion solution because it is flexible and simple to integrate with other ecosystem equipment, eliminating the need to perform complex ad insertion at the video level," said Ronen Gutmanovitz, head of TV technologies at Partner Communications.

The operator will use Google Ad Manager, iFeelSmart for the client application, and Broadpeak's solutions for manifest manipulation. Broadpeak's ad insertion solution allows Partner Communications to personalize ads. Broadpeak's SSAI solution avoids rebuffering during ads and defeats ad blockers, ensuring a superior television experience for end users. In addition, iFeelSmart has integrated Broadpeak SmartLib, which enables avoiding ad skipping and provides client-side analytics information. Broadpeak's BkA100 video delivery analytics system then displays this information, combining it with server feedback, in order to provide decision makers with a comprehensive view of the entire system.

Tags: Partner Communications | Broadpeak | Server-Side Ad Insertion | SSAI | OTT Ads | content delivery network | CDN
Submitted by 202 Communications
More from this author
Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite Posted: 16/10/2019
Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite

Switch Media, a world leader in online video technology, is announcing the launch of MediaHQ Lite. This is an end-to-end OTT platform that provides a comprehensive feature set at a cost-effective price point allowing an OTT service to be delivered swiftly. MediaHQ Lite keeps complexity to a minimum while satisfying core OTT requirements, reducing overheads and providing the opportunity to test new ideas with minimal budget.

Premium OTT services have become complex and fragmented. Many broadcasters and content owners struggle with bespoke integrations, finger pointing between vendors, the high costs of app development and progressively increased overhead costs. MediaHQ Lite is aimed at new OTT offerings where time-to-market is critical, and budgets are realistic. The platform provides the ability to extend reach, free up operational resources and adapt to the changing OTT landscape and consumer expectations.

Using MediaHQ Lite, an OTT service can be launched quickly and easily without any kind of customisation. Users simply rebrand according to their own brand guidelines. Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them. What really sets MediaHQ Lite apart is a full featured server-side ad insertion integration with AdEase providing uncompromised addressable ad experiences.

Tags: MediaHQ Lite | Switch Media | online video | encoding | VOD | SSAI | ad insertion | OTT
Submitted by Jump PR Ltd
More from this author
Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite Posted: 23/07/2019
Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite

Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues during the encoding process. It was designed to answer the changing needs of broadcasters as they continue to adapt to on-demand services.

Tags: Watcha | MediaHQ | Switch Media | online video | encoding | VOD | SSAI | ad insertion
Submitted by Jump PR Ltd
More from this author
NOA appoints Abderrahmane Bessaih Sales Director MENA, Asia Posted: 05/11/2018
NOA appoints Abderrahmane Bessaih Sales Director MENA, Asia

AV digitizing and archiving specialist NOA GmbH has hired Abderrahmane Bessaih as Sales Director, MENA and Asia.

In this position, Abderrahmane will develop and execute strategic plans to achieve sales targets and expand NOA’s customer base in the region as well as building and maintaining strong, long-lasting customer relationships.

Tags: NOA | archiving | sales | Asia | ME | Bessaih | broadcast
Submitted by XPresso Communications
More from this author
New NETIA Appointments in Middle East and Africa Position Company to Build on Strong Established Base Posted: 07/03/2016
New NETIA Appointments in Middle East and Africa Position Company to Build on Strong Established Base
NETIA today announced two new appointments that will enable the company to further develop its significant presence in the Middle East and Africa (MEA). Adel Hamla has been named the company's sales manager for the MEA region, a position in which he will supervise NETIA's MEA client portfolio and lead continued development and implementation of sales in this area. Abderrahmane Bessaih will oversee business development in MEA, a role in which he will leverage his extensive knowledge of the region and its business climate to guide NETIA's ongoing growth there.
Tags: NETIA | New Hire | Adel Hamla | Abderrahmane Bessaih
Submitted by Dundee Hills Group
More from this author
Pages:   [1]