Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Partner Communications Company (NASDAQ and TASE: PTNR), a leading provider of telecommunications services in Israel, will deploy its server-side ad insertion (SSAI) solution. Integrating Broadpeak's SSAI solution with other Broadpeak technologies already deployed, including origin server, CDN, and cloud PVR, will enable Partner Communications to deliver personalized ads within VOD content, helping it to better monetize its cutting-edge OTT television service.
"We chose Broadpeak's server-side ad insertion solution because it is flexible and simple to integrate with other ecosystem equipment, eliminating the need to perform complex ad insertion at the video level," said Ronen Gutmanovitz, head of TV technologies at Partner Communications.
The operator will use Google Ad Manager, iFeelSmart for the client application, and Broadpeak's solutions for manifest manipulation. Broadpeak's ad insertion solution allows Partner Communications to personalize ads. Broadpeak's SSAI solution avoids rebuffering during ads and defeats ad blockers, ensuring a superior television experience for end users. In addition, iFeelSmart has integrated Broadpeak SmartLib, which enables avoiding ad skipping and provides client-side analytics information. Broadpeak's BkA100 video delivery analytics system then displays this information, combining it with server feedback, in order to provide decision makers with a comprehensive view of the entire system.