Scandinavian Public Broadcasters Use Responsive Web Design to Create Dynamic, Device-Aware Mobile User Experiences

Date: 30/07/2012
Scandinavian Public Broadcasters Use Responsive Web Design to Create Dynamic, Device-Aware Mobile User Experiences

Vizrt Ltd announced today that two Scandinavian public broadcastersSVT/Sweden and Yle/Finlandhave launched new online and mobile services that leverage responsive web design. The Scandinavian broadcast powerhouses use Vizrt software for their digital media production workflow, with the design featured in their online and mobile device services based upon their own in-house research and development.

In responsive web design, the on-screen content is optimized for the resolution and size of displays on devices like smart phones, tablet computers, and laptops. The web pageincluding text, video, graphics, apps, and even navigational elementscontains logic that prompts each device to automatically adapt the presentation layout according to its own unique display characteristics.

This fluid end-user experience goes even further with lazy-loading, which enables easier navigation.  For example, click-for-more links cause the new text to open right there rather than in a separate pop-up window.

SVT and Yle are in the vanguard of broadcasters using responsive web design to enhance the user experience of their multiplatform services, said Petter Ole Jakobsen, CTO of Vizrt. To deploy responsive web design, theyre maximizing global standards, such as HTML5 and CSS, now widely supported within smart phones and other mobile devices. Since Vizrt prides itself on creating standards-compliant solutions, our Vizrt Online Suite also supports HTML5 and CSS as well as JavaScript, AJAX, and content modelled in XML.

The Vizrt Online Suite, a content management system (CMS) used by SVT and Yle, encompasses the Escenic Content Studio for fast creation of media-rich websites, as well as the Escenic Content Engine, which stores and delivers content and offers an API that developers can extend to implement responsive web designs.

The Vizrt Online Suite also includes a powerful tool called the Widget Framework, which provides users with ready-made building blocks (widgets) that simplify website creation. Widgets are mini-templates that contain code to swiftly create specific elements of the web page, such as articles, menus, ads, polls, and other features. Content dropped into a particular area of the layout assigned to a widget automatically assumes the functionality of that widget, which speeds up advanced website development even by non-technical staff.

We designed the Vizrt Online Suite and Widget Framework to give our customers a comprehensive solution for designing websites right out of the box, said Petter Ole Jakobsen. Weve been supporting our Scandinavian public broadcast customers as they extend the code for our responsive web design. Our goal is to use this newly acquired technical expertise to expand our Widget Framework to include widgets that automatically enable responsive web design.

SVT websites that feature responsive web design include:

SVT Play: http://beta.svtplay.se/ for video on demand; SVT Barnkanalen: http://svt.se/barnkanalen/ (Childrens channel); SVT Uppdrag Granskning:http://svt.se/ug/ (investigative journalism); SVT OS: http://svt.se/os/ for the 2012 Olympics; SVT Melodifestivalen: http://svt.se/melodifestivalen/ (Eurovision Music). And YLE/Finlands websites featuring responsive web design include: http://yle.fi/uutiset for news and http://yle.fi/urheilu for sports.

Cutting edge responsive web design efforts by SVT and Yle will impact and shape Vizrts own product development efforts, said Jakobsen. New widgets for responsive web design and other Vizrt software advancements will enable our customers to make their media-rich websites look even better on smart phones, tablets, and other display devices.

www.virzt.com



Tags: Vizrt | web design | public broadcasting | broadcasting | digital media | production workflow | graphics
Submitted by Nicole Crane (Pipeline Communications)
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