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Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution Posted: 13/11/2019
Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Partner Communications Company (NASDAQ and TASE: PTNR), a leading provider of telecommunications services in Israel, will deploy its server-side ad insertion (SSAI) solution. Integrating Broadpeak's SSAI solution with other Broadpeak technologies already deployed, including origin server, CDN, and cloud PVR, will enable Partner Communications to deliver personalized ads within VOD content, helping it to better monetize its cutting-edge OTT television service.

"We chose Broadpeak's server-side ad insertion solution because it is flexible and simple to integrate with other ecosystem equipment, eliminating the need to perform complex ad insertion at the video level," said Ronen Gutmanovitz, head of TV technologies at Partner Communications.

The operator will use Google Ad Manager, iFeelSmart for the client application, and Broadpeak's solutions for manifest manipulation. Broadpeak's ad insertion solution allows Partner Communications to personalize ads. Broadpeak's SSAI solution avoids rebuffering during ads and defeats ad blockers, ensuring a superior television experience for end users. In addition, iFeelSmart has integrated Broadpeak SmartLib, which enables avoiding ad skipping and provides client-side analytics information. Broadpeak's BkA100 video delivery analytics system then displays this information, combining it with server feedback, in order to provide decision makers with a comprehensive view of the entire system.

Tags: Partner Communications | Broadpeak | Server-Side Ad Insertion | SSAI | OTT Ads | content delivery network | CDN
Submitted by 202 Communications
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MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV Posted: 10/04/2019
MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV
MX1, a global solution provider of media services, announced today a partnership with Nowtilus, a leading provider of ad delivery for targeted dynamic in-stream ad insertion. By working together, the companies are combining Nowtilus' innovative server-side ad insertion (SSAI) solution with MX1's global media services for broadcasters, TV networks, and OTT service providers. This will create an end-to-end solution bringing personalized TV and targeted advertising services to the big screens and mobile devices in broadcast-grade quality. The targeted and dynamic ad insertion solution will enable service providers to increase ad revenues with their live TV and VOD content. The companies will demonstrate the solution at the 2019 NAB Show, April 8-11, in Las Vegas at the SES Booth SU1410.
Tags: MX1 | Nowtilus | TV | OTT Content Distribution | Online Video Platform | Server-Side Ad Insertion Technology | NAB 2019 | NAB 2019
Submitted by 202 Communications
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Yospace provides IBC Award-winning solution for Medialaan Posted: 26/09/2018
Yospace provides IBC Award-winning solution for Medialaan

Belgian TV Everywhere provider Medialaan took the highly coveted IBC2018 Innovation Award for Content Distribution for its remarkable advertising management system, developed using Yospace technology. Viewers of Medialaan’s Stievie TV Everywhere service benefit from tailored advertising, allowing them to catch up on live television while only seeing commercials that are fresh and relevant.

Tags: Yospace | IBC2018 | Medialaan | Belgium tV Everywhere | content distribution | Stievie TV | server-side ad insertion platform | monetisation | IBC 2018 | IBC 2018
Submitted by Manor Marketing
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