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Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar Posted: 23/06/2020
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on "The 5 steps to best-in-class targeted TV advertising." The webinar will present attendees with impactful strategies on leveraging the recent, unprecedented viewing peaks in video consumption to boost monetization opportunities and increase revenues.

Tags: Viaccess-Orca | Smart AdServer | Webinar | OTT | Videonet | Advertising
Submitted by 202 Communications
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Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution Posted: 04/09/2019
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution

At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management capabilities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's secure player, which offers versatile ad replacement and insertion capabilities.

Tags: DMEXCO 2019 | IBC2019 | Viaccess-Orca | VO | OTT | Smart Adserver | IPTV | IBC 2019 | IBC 2019
Submitted by 202 Communications
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