Smoke and Mirrors joins growing list of production companies to invest in Sonys PVM and BVM OLED monitors

Date: 28/02/2014

Sony Professional has today unveiled the latest high-profile post production facility to install its leading TRIMASTER EL OLED monitors. In response to increased demand for high quality images, leading visual effects and full service post production company Smoke & Mirrors, has invested in 6 Sony BVM-F250A monitors and 5 Sony PVM-2541A monitors through Jigsaw24. The new OLED monitors have been installed in its grading and compositing suites at its new Poland Street facility, ensuring teams would be able to enjoy the superior colour rendition of Sonys OLED screens.

As Smoke & Mirrors expanded into new premises, the company took the opportunity to revamp its technology infrastructure and needed to identify monitors that would produce the best possible quality images. Sonys monitors were chosen after a rigorous assessment process and the final selection was made due to the superior viewing angle of Sonys products, as well as their excellent image quality.
 
Mark Horrobin, senior colourist at Smoke & Mirrors, commented: We looked at products from several manufacturers, scoring them against a number of criteria. After looking at every monitoring option Sony ticked all the boxes for our requirements. The depth of black was fantastic and the white purity was incredibly even the OLEDs stood head and shoulders above the rest in terms of their image quality.  For our grading environment we opted for the fully loaded BVM, while our compositing suites went PVM. We have been grading exclusively with the BVM since the start of the year on projects including Tesco, Rangerover and Xbox and have been delighted with the pictures we're seeing.
 
Jamie Allan, solutions and business development manager at Jigsaw24, said: We worked with Smoke & Mirrors to extensively assess monitors at IBC and in subsequent on-site testing, and were seriously impressed with their quality.  This range of products allowed Smoke & Mirrors to save on cost while maintaining high end monitoring across the board.
 
Dave Cheesman, North Region Sales Manager at Sony, added: 2013 was a milestone year where we saw a significant increase in demand for OLED monitoring equipment across the production and post-production markets, with more than 25,000 of Sonys OLED monitors shipped worldwide. Smoke & Mirrors joins an extensive list of customers including dock10, Fountain Studios and BT Sport to capitalise on Sonys OLED technology, demonstrating the increasing demand for superior image quality.
 
Smoke & Mirrors is a highly creative and dedicated visual effects and full service post production company, providing international excellence, innovation and expertise for the advertising, film and music industries. Established in 1995 as the original post boutique, Smoke & Mirrors has since consistently delivered exciting, visually stimulating and contemporary work.
 
Operating from Nottingham, MediaCityUK and London, Jigsaw24 have been providing solutions to the creative industries for over 21 years. Their in-house expertise covers production, post, audio, 3D animation, storage and networking. Their consultants have all worked in the creative industries and offer empathetic, industry-aware advice to help organisations maintain the up to the minute workflows that keep them ahead of the curve and the competition.


Tags: sony | smokeandmirrors | PVM | OLED
Submitted by Marlin PR (Marlin PR)
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