Theres a new LED soft light for digital movie making and photography.
Designed by a cameraman for camera people, its called Softy Lite.
Maxim Ford, cameraman and designer of Softy Lite said "With the explosion of low budget dramas using new digital movie cameras like the Canon D5 and Sony F3 I wanted to make an affordable light that would have the potential for great drama lighting. The new cameras, being very sensitive, require a lot less light than their predecessors. The conventional soft lights I had been using were too powerful, and they suffered from spilt light out of their sides and back. Working with new LEDs I have designed a light that produces a daylight balanced soft light with no spill, that is easy to control via a supplied snoot and egg crate, giving the output a broad, medium or narrow beam of light. The LEDs have the advantage of running cool and the low voltage operation makes them safe and easy to use.