Softel Swift ReSync(TM) Enterprise Powered by Nexidia Makes NAB Debut

Date: 29/03/2012
Softel, the global leader in captioning and subtitling software, and Nexidia, the leading provider of dialogue analysis technology, have combined their unique capabilities to reduce captioning costs and help content owners monetize their media faster. Swift ReSync(TM) Enterprise powered by Nexidia automates batch retiming of existing caption and subtitle files to match videos that have been edited for rebroadcast or redistribution. First trials show that Swift ReSync Enterprise increases output and reduces costs for caption and subtitle timing by 40 to 90%. 
 
Swift ReSync is particularly well suited to answer the challenge faced by United States broadcasters and others who need to comply quickly with new FCC mandates for online video captioning. These regulations, which will begin to take effect later this year, require that any media that has been broadcast with captions must have the same quality of captioning when played over the web, tablets, smartphones or other IP devices. Swift ReSync Enterprise is Softel's flagship response to this challenge. It radically decreases the time taken to repurpose and resync, or "reconform", captions for the slightly differing versions of content used for online distribution channels.
 
Swift ReSync Enterprise is a server-based solution that runs directly on the user's own network and automates the retiming of captions. The system uses patented Nexidia audio analysis technology as well as Softel's respected shot change assessment system, reading speed algorithms and proprietary analysis to adjust timings accurately in a similar way to how a human captioner would. The system provides batch processing and offers queue management via a highly sophisticated yet user-friendly interface.
 
"To remain competitive and respond to the soaring demand for video over new media, broadcasters are racing to repurpose content for IP delivery," explains Sam Pemberton, Softel chief executive officer. "New mandates, together with this hunger for new media content, mean that radical increases in productivity are necessary. Softel's partnership with Nexidia combined with our in-depth understanding of subtitling, allows us to offer a uniquely advanced tool that simplifies and speeds up the repurposing process. The system is ready to deliver impressive ROI and captioning productivity for next-generation multiplatform workflows."
 
"For digital content owners, precisely timed captioning provides much more value than just legal compliance," adds Drew Lanham, Nexidia's senior vice president and general manager for media and entertainment. "Captions increase search engine optimization so consumers are more likely to find your videos online. Captions can also provide search and navigation when viewing the media and suggest related content to increase overall viewership. In short, Swift ReSync Enterprise will enable content owners to innovate in their new media applications."
 
www.softelgroup.com


Tags: Softel | Nexidia | Captioning | Subtitling | Swift Resync
Submitted by Laila Bishay (Dundee Hills Group)
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