Softels Gordon Hunter to Discuss Subtitling and Captioning at BroadcastAsia2011

Date: 24/05/2011
Softel announced today that its chief sales officer, Gordon Hunter, will deliver a talk on "Subtitling and Captioning for Next-Generation Broadcasting" at BroadcastAsia2011 on Sunday June 24th at 9.15am.

Part of BroadcastAsia2011's "TV and Technology Advancements" conference theme, Hunter's session will deliver an overview of the changes currently affecting the broadcast industry and the business challenges these changes present as broadcasters strive to meet subtitling and captioning requirements. The talk will cover ways of generating new revenue streams and reducing operating costs when planning for the transition to tapeless operation, upgrading to HD delivery, building multiplatform services or serving multiple-language audiences.

Subtitling and captioning are essential components in this diversifying media environment. However, many broadcasters have yet to take advantage of state-of-the-art subtitling and captioning technology now available, which can deliver very significant savings and operational efficiencies. Against a background of increasingly diverse and complex media operations, new subtitling and captioning systems provide simple yet extremely flexible and reliable workflows, and deliver rapid ROI. Hunter will explain scenarios for efficient subtitling and captioning across multiple languages, in multiple formats and over multiple platforms, through tight integration with workflow and automation systems -- all while maintaining alignment with broadcast schedules.

www.softelgroup.com



Tags: Softel | Broadcast Asia | subtitling | captioning | Gordon Hunter | Broadcast Asia 2011
Submitted by Marguerite Clark (Dundee Hills Group)
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