Sony Adds New High Dynamic Range and High Frame Rate Technologies to the 4K Sports Live Production Workflow

Date: 06/10/2016

Two new Sony technologies allow professionals to seamlessly incorporate high dynamic range (HDR) and high frame rate (HFR) content into a 4K live sports production workflow.

The HDRC-4000 HDR production converter unit is designed for use in simultaneous live 4K HDR and HD SDR content production workflows, eliminating the need for independent workflows on the same event and saving a production time and money.

The HDC-P43 point of view (POV) camera uses the same imager and camera circuitry as Sonys HDC-4300 and supports 4K HDR and HFR.  Lightweight  (2.0kg; camera body only) and compact (119 W x 140 H x 212 D mm), it can be mounted in positions where HD POV cameras are now used, such as a crane, rail, goalpost or a Steadicam, to capture great action shots from unique angles, with up to 8x HD or 2x 4K.

Live sports productions need to easily and efficiently handle a variety of sources, from HD and 4K to HDR and HFR formats, said Norbert Paquet, Strategic Marketing Manager, Sony Professional Solutions Europe. These new technologies solve many of the challenges traditionally associated with live production, and add new and exciting story-telling tools and maximum production value.

Based on Sonys recommended S-Log3 and BT.2020 production workflow for 4K HDR live production, the unit is able to do real-time conversions to the appropriate delivery formats for various applications (broadcast, OTT, public viewing), as well as formats for input (OETF/EOTF, color space, HDR/SDR and resolution), including conventional HD content production, and video signals apart from S-Log3 without compromising picture quality.

Using a unique algorithm, the HDRC-4000s AIR (Artistic Intent Render) Matching function ensures accurate format conversion of content produced in S-Log3 and BT.2020, to match the required distribution format delivering creators intention to audience as it is. Its compact 1.5U body can support two-channel conversion.

Sony introduces end-to-end workflow solution for 4K HDR Live Production from acquisition to distribution, as SR Live for HDR.  It enables broadcasters and productions to enjoy outstanding HDR image production as well as conventional 4K SDR and HD production, continues Norbert Paquet. A typical sports production work flow of SR Live for HDR is configured with a 4K/HD live camera system such as the HDC-4800, HDC-4300 or HDC-P43 with S-Log3, using a BVM-X300 for HDR monitoring. Now the addition of the HDRC-4000 ensures a perfect EOTF conversion that retains the original image quality intended by production.

The HDC-P43 POV camera has a three-chip, 2/3 inch 4K image sensor and can deliver 2x slow-motion at 4K, and 8x super-slow motion in HD in conjunction with 4K live server. The new camera complements Sonys current line of sports production technologies the HDC-4300 or HDC-4800 4K/HD live camera systems and the PWS-4500 4K live server to enable efficient networked data recording, sharing and distribution with matching colorimetry. Sonys Share Play feature, incorporated into its newest sports production technologies, allows a single operator to control editing and output of slow-motion highlights with file-sharing capabilities over a single network (10G or faster), linking a Sony 4K live camera system with a video server.

The HDC-P43 offers all the interface functions necessary for live production and studio shooting such as tally signal, return image, and teleprompter output and features a built-in fiber adaptor by connecting with BPU-4000, BPU-4500 baseband processor unit or HDCU-4300 camera control unit.

Using single-mode fiber cable, the connection distance between camera head and baseband processor can be extended by up to 5 kilometers. This increases efficiency when there is a significant distance between a stadium and OB truck, or when shooting overhead views of a playing field.

The HDC-P43 is HDR and HFR ready, and supports the ITU-R BT.2020 color space and S-Log3 for high brightness and high contrast imagery.  The HDC-P43 is also highly configurable using optional software licenses. Licenses are available for 4K and HFR capture, allowing for a customizable solution for HD, 4K, HDR, and HFR live productions.

For 4K/HD live production needs, Sonys growing lineup of productscamera systems, servers, switchers, monitors, pro audio, archive systems, and moreenables broadcasters and producers to configure powerful HD and 4K HDR- and HFR capable systems to meet a wide variety of applications and budgets.



Tags: sony | hdc-4800 | hdc-4300 | hdrc-4000 | HDR | 4K | HD SDR | Workflow
Submitted by Sony Professional Europe
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Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
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FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
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Sports OTT platform Stream Viral offer Rev Share Plan Posted: 24/11/2021
Sports OTT platform Stream Viral offer Rev Share Plan

Stream Viral, a UK based OTT platfrom offering sports VoD for global sporting customers, announces a revolutionary revenue share model for customers not wanting to commit to a monthly charge.

Tags: OTT | Sports | VoD | Baseball | Football | Soccer
Submitted by Rain Dance Digital
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Visual Data Media Services Honored with Prestigious Rise Award for Investment in Women Posted: 24/11/2021
Visual Data Media Services Honored with  Prestigious Rise Award for Investment in Women

Visual Data Media Services was honored for its commitment to diversity and inclusion in professional career development, taking home the “Company Award for Investment in Women” at the 2021 Rise Awards.

Rise, the award-winning advocacy group for gender diversity in the media technology sector, announced the winners on November 18 at its annual awards ceremony held as part of the DPP Tech Leaders’ Briefing.







Tags: Visual Data Media Services | Rise Awards
Submitted by Bubble Agency
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nxtedition introduces nxt|cloud - Migrating nxtedition best of breed microservices to the public cloud Posted: 24/11/2021
nxtedition introduces nxt|cloud - Migrating nxtedition and rsquo;s and lsquo;best of breed and rsquo; microservices to the public cloud

Broadcast microservice specialist nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the public cloud.

Tags: Broadcast | nxtcloud | nxtedition | playout | automation | microservices
Submitted by Manor Marketing
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ThinkParQ moves into media and entertainment with BeeGFS file system Posted: 24/11/2021
ThinkParQ moves into media and entertainment with BeeGFS file system

ThinkParQ, the company behind the leading parallel file system BeeGFS, has expanded its market reach by launching into the media and entertainment (M&E) sector.

Tags: ThinkParQ | BeeGFS | BeeGFS file system | media and entertainment | hardware-independent POSIX | parallel file system | ELEMENTS BOLT
Submitted by Page Melia PR
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EditShare Names CJP Broadcast as Channel Partner for UK and Ireland Posted: 24/11/2021
EditShare Names CJP Broadcast as Channel Partner for UK and Ireland

CJP Broadcast announces its appointment as an EditShare channel partner. The agreement, effectively immediately, covers the full range of EditShare storage, editing and media management products, including on-premises and cloud-virtualised systems.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
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Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade; Posted: 24/11/2021
Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade;

The Deloitte Technology Fast 500™ provides a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, ranked No. 163 on the 27th annual Deloitte Technology Fast 500™. "We’re honored to receive this recognition from Deloitte that underscores how Qumulo is contributing to our customers’ success and to the industry’s growth as a whole”, says Bill Richter, CEO Qumulo.






Tags: Deloitte Fast 500™ | File Data Management | Qumulo | North America
Submitted by Qumulo
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VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs Posted: 23/11/2021
VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs

VidOvation today announced that it has broadened its capabilities for live video distribution networks and cloud and edge computing. In addition, the company is rolling out carrier-agnostic e-SIMs with domestic and global support of 3G, 4G LTE, and 5G cellular networks.

Tags: VidOvation | live video distribution | e-SIM | cloud integration | cellular network
Submitted by Wall Street Communications
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Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021 Posted: 23/11/2021
Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021

Actus Digital, a leading provider of compliance logging and QA monitoring/alerting solutions, will showcase expanded workflows and enhancements to its AI-based, intelligent compliance and monitoring platform at IBC2021. The next generation of Actus Digital’s platform features extensive metadata integration for live and recorded content, as well as advanced search options, optimized content management and categorization, and quicker, more accurate content clipping, concatenation, and sharing. Leveraging the new capabilities, media companies can automate and semi-automate the publishing of high-quality video content extremely fast.

Tags: Compliance Logging | Metadata | Postproduction | OTT monitoring | IP streaming | Actus Adwatch
Submitted by 202 Communications
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Frequency Ensures Content Quality With Interra Systems ORION and ORION-OTT Monitoring Posted: 23/11/2021
Frequency Ensures Content Quality With Interra Systems and rsquo; ORION and ORION-OTT Monitoring

Interra Systems, a leading provider of content QC, monitoring, and analysis solutions to the digital media industry, today announced that Los Angeles-based software company Frequency, a leading provider of linear video channel cloud origination services, has deployed Interra Systems’ industry-leading ORION and ORION-OTT systems in an AWS cloud environment. Using Interra Systems’ end-to-end, cloud-based solutions, Frequency can efficiently monitor TSoIP contribution feeds while assuring exceptional audio-video quality and stability across its network of hundreds of FAST channels.

Tags: Free Ad-Supported Streaming Television | ORION | TSoIP | AWS cloud | QC and Monitoring | ORION-OTT
Submitted by 202 Communications
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SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant Posted: 23/11/2021
SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

SMPTE®, the home of media professionals, technologists, and engineers, today announced that SMPTE — through its newest program, Rapid Industry Solutions (RIS) On-Set Virtual Production Initiative (OSVP) — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts. The $150,000 Epic MegaGrant will empower SMPTE to deliver even more quickly on the promise of this first RIS Initiative.




Tags: Rapid Industry Solution | Epic | MegaGrant | RIS | On-Set Virtual Production
Submitted by Wall Street Communications
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Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite Posted: 23/11/2021
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketron's traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
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