Sony Music India fine tunes its Video Operations by moving to the Cloud

Date: 12/04/2012
Sony Music India fine tunes its Video Operations by moving to the Cloud

Sony Music, a global music giant, has commissioned global digital content services specialist Prime Focus Technologies (PFT) to deploy CLEAR¢- its Hybrid Cloud based Multi-screen Content Operations platform. With the deployment of CLEAR, Sony Music India moves its entire video content operations to the cloud, creating an eco-system for the supply, preparation and delivery of content. This will help Sony Music manage their video business by increasing agility, unlocking new revenue streams, enabling creativity and cutting costs.

In addition, PFT provides a full slate of services to Sony Music such as metadata creation, archival and digital delivery across multiple platforms delivered through CLEAR, its award-winning platform. This enables Sony Music to both monetize its video content, aided by data modeling and cataloguing, and to quickly customize content for distribution across different platforms.

Ramki Sankaranarayanan, Founder and CEO, PFT said, We are delighted to take Sony Musics video operations to the cloud through CLEAR. So whilst Sony Music focuses their energies on acquisition, distribution & marketing content, we can focus on enabling their video business of content with our proven capabilities. It is extremely gratifying to work with a customer of the caliber of Sony Music and to help them set a precedent in the music industry.

Commenting on the collaboration, Shridhar Subramaniam, President, Sony Music India said, With the emergence of digital video platforms and increasing channels of music video discovery, video consumption continues to grow at an accelerated pace. We are glad to have partnered with PFT as their platform CLEAR will help us digitize our video content quickly, meet the ever-growing demand of our customers, and open up monetization opportunities.

CLEAR is handling a large volume of content for the music giant an enviable collection of music videos, documentaries/promos, full length movies and an enormous artwork library.

www.primefocustechnologies.com.



Tags: Sony Music India | Prime Focus Technologies | PFT | CLEAR | Content | Video | Cloud | NAB 2012 | NAB 2012
Submitted by Tristan Earl (Prime Focus)
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    Orad at NAB 2012

  • Broadcast Pix at NAB 2012

    Broadcast Pix at NAB 2012

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • Cinegy at NAB 2012

    Cinegy at NAB 2012

  • Telestream at NAB 2012

    Telestream at NAB 2012

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    LiveU at NAB 2012

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    Triveni Digital at NAB 2012

  • Broadpeak at NAB 2012

    Broadpeak at NAB 2012

  • SIS LIVE at NAB 2012

    SIS LIVE at NAB 2012

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    Wowza at NAB 2012

  • YoSpace at NAB 2012

    YoSpace at NAB 2012

  • Atomos Samurai at NAB 2012

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  • DPA Microphones at NAB 2012

    DPA Microphones at NAB 2012

  • Petrol at NAB 2012

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    Anton Bauer at NAB 2012

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    Polecam at NAB 2012

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    Litepanels at NAB 2012

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    TMD at NAB 2012

  • PlayBox Technology at NAB 2012

    PlayBox Technology at NAB 2012

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    NAB 2012

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • TMD at BVE 2012

    TMD at BVE 2012


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News
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe Posted: 21/10/2021
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe

The World Literacy Foundation recently announced the winners of its World Literacy Awards – honors given to those who proactively foster literacy skills among the 773 million people across the globe who, according to UNESCO research, still cannot read and write.

Tags: newtek | streaming | video
Submitted by NewTek
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Rise Awards Announces Shortlist for 2021 Posted: 21/10/2021
Rise Awards Announces Shortlist for 2021

Rise, the award-winning advocacy group for women in the broadcast media technology sector, is thrilled to reveal the shortlist for this year’s Rise Awards.

The judges saw an outstanding selection of global nominations from women in a variety of roles across the industry in several categories including: Business, Marketer/PR, Product Innovation, Production Support Engineer, R&D Engineer, Rising Star, Sales, Technical Operations, Woman of the Year, and this year’s three new categories, Company Award For Investment in Women, Influencer and Student.

The awards ceremony will be held on Thursday 18 November from 17:00 BST as part of the DPP Leaders’ Briefing event in London and streamed globally, courtesy of Red Bee Media. The winners will be announced during the live ceremony with attendees in person and virtually.

Details on attendance will be announced shortly.



Tags: Rise Women in Broadcast | Rise Awards 2021 | Rise Up | Rise Up UTC Mentoring Programme
Submitted by Bubble Agency
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DPA Captures Sound for Netflix Original Film Posted: 21/10/2021
DPA Captures Sound for Netflix Original Film: Oxyg and egrave;ne

When it came time to record the Netflix original French-language film, Oxygène (Oxygen in English), the audio team had quite the challenge in front of them. The premise of the scientific horror film focuses on a scientist, played by French Actress Melanie Laurent, who has lost her memory, awakens, trapped in a medical pod and must find her way out before the oxygen levels diminish. Given the setting, the pod is used for 90 percent of the film and, with its tight quarters, Production Sound Mixer Ken Yasumoto and Boom Operator Josselin Panchout knew they needed a reliable and unobtrusive microphone solution, which they found in DPA Microphones.

Tags: DPA Microphones | film sound | subminiature mics
Submitted by D. Pagan Communications
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Back to Broadcast at IBC 2021 Posted: 21/10/2021
Back to Broadcast at IBC 2021

Calrec is looking forward to meeting up with customers and partners again at IBC 2021 (stand 8.F56). The broadcast market is rapidly evolving as it rises to the challenges of greater competition and the issues created by Covid. At IBC 2021 Calrec will show a range of solutions that enable broadcasters to meet these challenges, with a focus on remote working, virtualization, remote production and IP.



Tags: Calrec | audio | IBC | broadcast | IP | consoles | Brio | Artemis | TypeR | IBC 2021
Submitted by Jump PR
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Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises Posted: 20/10/2021
Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises

Spectra Logic, a global leader in data management and data storage solutions, today announced the transformation and expansion of its entire product portfolio with Attack Hardened™ and multi-cloud solutions. The introduction ofSpectra’s Vail®is a pivotal addition to Spectra’s new data storage and management ecosystem. Vail is a distributed multi-cloud software designed to provide universal access and placement of data across multi-site and multi-cloud storage, enabling seamless hybrid and multi-cloud workflows.

Tags: Spectra Logic | Spectra’s Vail® | Vail | Distributed Multi-Cloud Software | data management | data storage | BlackPearl | StorCycle | Spectra Stack Tape Library | hybrid cloud | multi-cloud | cloud | NAS | S3 | Storage Lifecycle Management | Attack-Hardened | IBC 2021
Submitted by A3 Communications
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Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek Posted: 20/10/2021
Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek: Discovery and ldquo;Su and rsquo;Kal and rdquo;

Ghost VFX artists received a 2021 Emmy® for Outstanding Visual Effects in a Single Episode for the Star Trek: Discovery installment “Su’Kal.” Led by Supervising Producer / Lead VFX Supervisor Jason Michael Zimmerman, the Emmy-winning Ghost team included VFX Supervisor Ivan Kondrup Jensen and VFX Producer Kristen Prahl. Also taking home Emmys were VFX Supervisor Ante Dekovic, VFX Producer Aleksandra Kochoska, Lead VFX Artist Charles Collyer, and On Set VFX Supervisor Alexander Wood.

Tags: ghost vfx | vfx | behind the scenes
Submitted by ignite strategic communications
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DoPchoice Intro Light Directing Tools for Aputure Nova P600c New Snapbags Snapgrid Rabbit Ear Mount Adapter Posted: 20/10/2021
DoPchoice Intro and rsquo;s Light Directing Tools for Aputure Nova P600c New Snapbags and reg;, Snapgrid and reg; and amp; Rabbit Ear Mount Adapter

DoPchoice now offers light directing Snapbag® soft boxes and Snapgrids® to make the most of Aputure’s new P600c LED fixture. To complement this panel light, DoPchoice has designed a dedicated new Snapbag® soft box and Rabbit Ears Mount Adapter, plus a host of other choice tools.

Tags: DoPchoice GmbH | Light Modifiers | ARRI Orbiter | Obiter | Lightbank | Snapbag | lighting | cinematography | Local 728 | Local 80 | gaffer | light control | cinema tools | LED | Rabbit Rounder | Snapgrid | TRP Worldwide | Snapbag | reflective fabric | internal 3D Baffle | IBC 2021
Submitted by Lewis Communications
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HPA Young Entertainment Professionals Program Opens Call for Applications Posted: 20/10/2021
HPA Young Entertainment Professionals Program Opens Call for Applications

HPA (Hollywood Professional Association) has opened the call for applications for the 2022 Young Entertainment Professionals (YEP) program. Since its inception in 2015, the growing YEP program has supported the careers of talented creative, technical, project management and administrative professionals between the ages of 21 and 32 through mentorship, community building and educational offerings. Applications are due Monday, November 8 and applicants will be notified of their status in early December. The 2022 YEP class will begin in January 2022.

Tags: HPA | HPA YEP | professional development
Submitted by ignite strategic communications
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Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings Posted: 20/10/2021
The Subways and rsquo; Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings

Billy Lunn, lead singer, guitarist, songwriter and producer of the rock band The Subways, has made Neve outboard units the centrepiece of his new studio after recognising the positive impact Neve equipment had on the sound of the band’s second album, All or Nothing.

Released in 2008, All or Nothing was produced by Butch Vig and recorded on a Neve® 88R desk at Conway Studios in Los Angeles.

Tags: Billy Lunn | The Subways | AMS Neve | Neve 1073SPX | Neve Pre Amps | Butch Vig
Submitted by White Noise Public Relations Ltd
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TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest Advancements Posted: 20/10/2021
TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest R and amp;D Advancements

TSL Products will spotlight its latest product developments in audio monitoring, control systems and power solutions with a virtual and interactive showcase. The new digitalplatform will allow customers to visit a virtual representation of TSL’s tradeshow booth, with access to product demos and exclusive interviews, as well as the opportunity to speak live with product specialists via a custom-built set up based out of TSL’s Marlow office.

Tags: TSL Products | NAB 2021 | virtual tradeshow
Submitted by D. Pagan Communications
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Pebble continues 2021 expansion with new hires Posted: 20/10/2021
Pebble continues 2021 expansion with new hires

Pebble, the leading automation, content management, and integrated channel specialist, is pleased to announce a range of new hires across its business as it continues to build on its successes over the last year. The company announced an impressive set of figures for H1 2021 last month, buoyed by an up-tick in all key financial metrics over the Covid-impacted 2020, including revenue, pre-tax profits, and net cash.

Tags: Pebble | automation | content | channel | hires
Submitted by Bubble Agency
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dock10 launches real-time motion-capture solution Posted: 20/10/2021
dock10 launches real-time motion-capture solution

dock10, the UK’s leading television facility, has announced the launch of a new innovative technology solution for broadcasters that enables Augmented Reality (AR) characters to be rendered in real-time in both traditional and virtual sets. 

Tags: dock10 | BBC | Bitesize Daily | AR | Motion Capture
Submitted by Bubble Agency
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Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments Posted: 19/10/2021
Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments

Scality announced today that it delivers the most comprehensive and rock-solid portfolio of Disaster Recovery-enabled SmartStore ready deployment options as validated by Splunk. To provide enterprise customers with maximum data protection and deployment flexibility, Scality offers three SmartStore-ready architectures spanning single-site to multi-site models capable of ensuring zero recovery point objectives (RPO) and recovery time objectives for superior delivery of Splunk's mission critical data analytics.




Tags: Scality | Splunk | SmartStore | disaster recovery
Submitted by A3 Communications
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Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals Posted: 19/10/2021
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.

Tags: Marketron | Yield Management | Webinar | Broadcast | Broadcast Sales
Submitted by Wall Street Communications
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53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps Posted: 19/10/2021
53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps

Acronis, the global leader in cyber protection,has released its annual Cyber Readiness Report, providing a comprehensive overview of the modern cybersecurity landscape and the key pain points faced by businesses and remote employees worldwide amid the global pandemic. Acronis’ research from last year revealed more than 80% of global companies admitted they were not prepared to transition to remote work – exposing key vulnerabilities businesses must quickly plan and implement solutions for.

Tags: Acronis | cyber security | ransomware | malware | phishing
Submitted by A3 Communications
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