Sony has today enthralled delegates at IBC 2014 by showcasing content shot at the Red Bull Air Race World Championship in Gdynia, Poland, in 4K Ultra High Definition. TVN MOBILE PRODUCTION, in charge of broadcasting the competition with partner EURO TV, used a full Sony 4K workflow to produce the race as part of its 4K trials.
TVNs trial 4K workflow consisted of five PMW-F55 cameras fed into an MVS-8000X high-end switcher system working in 4K mode. The 4K files were stored by a PWS-4400 XAVC 4K server, which provides up to 8TB of storage.
As a city with a strong maritime heritage, Gdynia has previously hosted sailing events, with many boats visiting each year for competitions. With the Red Bull Air Race, the sea provided such a stunning, textured backdrop to the action said Christoph Moll, production engineer of TVN MOBILE PRODUCTION. Filming in 4K helped us to capture the thrill of the race itself, while preserving the beauty of the port and the seascape. Sonys 4K technologies streamlined the whole process, from image capture through to the management and storage of files. Markus Osthaus, CEO of TVN MOBILE PRODUCTION, added that R&D projects like these are facilitated a lot thanks to our long-standing, cooperative relationship with Sony.
The Red Bull Air Race is one of the most extreme and exhilarating competitions around, providing the perfect subject for showcasing Sonys unique end-to-end Ultra High Definition capabilities, said Claus Pfeifer, Strategic Marketing Manager, Sony Europe. Weve had great success this year with the 2014 FIFA World Cup and this is another chance for us to demonstrate that 4K is a game-changer across all sports. Theres simply no comparison quality-wise.
In addition to providing content for IBC, this trial production allowed TVN to experience Sonys 4K technologies on a first-hand basis, witnessing the benefits of the features and the stunning picture quality. TVN already use Sony cameras, switchers and monitors in most of their OB Vans and studios. However, this is the first time we demonstrate the benefits and picture quality of 4K for such a vibrant extreme sport event. Innovation in entertainment is at the core of Sonys mission and this Red Bull event was a great example of how latest technologies like 4K help establish modernised workflows explained Claus Pfeifer.
In addition to the 4K trials, Sonys PMW-F65 camera was used to capture additional footage of the Red Bull Air Race pilots in 8K, which will provide 8Kx2K content to be displayed at IBC.
Sony has been a leader in 4K technology since its inception, with the technology being used to produce a full range of content ranging from live sporting events like the 2014 FIFA World Cup¢ to award-winning films, such as this years Palme dOr winner, Winter Sleep, shot on the CineAlta F65 camera.
Sony is exhibiting in Hall 12 at IBC this year. For more information, please visit the Sony IBC 2014 Hub.