MEDIAPRO, a leading technical services supplier for audiovisual production and satellite transmission, has chosen the most advanced 4K technology from Sony for the production and transmission of sports programmes, equipping the two most important OB units in their fleet. The installation of
MEDIAPRO produces and distributes audiovisual content, administers and distributes sporting events, is a film and interactive content producer, plus supplier of post-production services. With activity in 35 venues spread across four continents, it has a team of about 4,450 professionals. Created in 1994, MEDIAPRO makes more than 2,500 productions each year thanks to its own mobile units and broadcast of events in high definition worldwide. Currently, its teams participate in the production of the most important football leagues, emphasising its coverage of global sports championships.
To meet such needs, MEDIAPRO closed a deal with Sony Professional Solutions for the supply of 4K professional equipment last January, which has included the acquisition of: X33 4K X3 X2 X1
Francisco Jos© de la Fuente, Country Manager in Portugal and Responsible for the OB van's Area of the MEDIAPRO Group, has been very pleased with Sony's 4K installation. "Our first experience with the HDC-4300 cameras has been very satisfactory in terms of operation and maintenance and has given us a lot of security from the first moment of use.
In order to maintain its role as a leader in the audiovisual market, MEDIAPRO has decided to rely on Sony's 4K technology to cover the highest range of technical needs for the production of major events. "It is undeniable that 4K is going to be imposed, especially in the case of football events, which are one of the biggest audience drivers and require a visual experience of the highest level," says Francisco Jos©. "Image quality is just as important as content in its impact on the viewer, and that is why we have chosen Sony's 4K solution."
The PWS-4500 live server system is one of the main elements of the next-generation solution for live 4K / HD production with Sony IP technology, including the high-efficiency XAVC video codec, which offers great image quality with smaller file sizes. Moreover, the system can be configured flexibly, using various optional accessories, allowing it to be used as a highly cost-effective plain HD production recorder with less I/Os, or as a full-featured slow replay server supporting both 4K and HD formats, and both SDI and IP interfaces, depending on users requirements.