IBC2012 today provided a launch platform for a number of XDCAM technological innovations, including new XDCAM workflow solutions for newsgathering and mainstream production applications.
As broadcasters transition to a tapeless environment, the need to standardise operations and improve workflow speed and efficiency is becoming a key factor in the broadcast and production markets. Over the past few months, Sonys close relationship with industry partners has brought to life several new and exciting solutions, expanding the XDCAM product portfolio.
The popular XDCAM HD422 50Mbps workflow, widely adopted by many broadcasters across Europe and worldwide, is now being enhanced to include the new PMW-50 SxS Field Gear, ideal for field operations, where speed, weight and reliability are essential. The battery-powered capability enables operational flexibility by removing the reliance on mains power and the 3.5 LCD display is perfect for clip review and media management. The PMW-50 will serve as an ideal field companion to the popular PMW-500 camcorder.
Sony also showcased at IBC2012 the new XDCAM Studio Recorder, a half-rack dual SxS slot deck, that will allow XDCAM users to cost-effectively manage their SxS workflow, with a range of applications, from studio to DSNG.
Sony has also developed and improved the operational functionality of its XDS Station. This multi-tasking deck for broadcasters and live operators alike is a bridge solution between the SxS and ProDisc, bringing together the traditional broadcast operation and modern IT workflow. Sony is continually expanding the XDSs NLE interoperability and it is the only solution in the market offering an edit-whilst-recording function (frame-chase editing), allowing the final cut to be broadcast quicker. The new v2.0 firmware upgrade, developed with XDCAM users feedback in mind, is available from October 2012 and will enable XDCAM users to experience greater speed of operation and new features, such as linear editing.
On the acquisition front, Sony now serves the market with the widest choice of HD422 50Mbps camcorders. The PMW-150, a 3x 1/3 Exmor CMOS sensor camcorder, is the latest addition to the XDCAM HD422 handheld camcorder line-up, joining the PMW-200 (3x 1/2" Exmor CMOS) and the PMW-100 (1x 1/3 Exmor CMOS), which have already proved to be some of the most robust and reliable handhelds in the market.
The strength of the XDCAM HD422 range means that camera operators can now choose to use any combination of camcorders from the shoulder-mount PMW-500, the lightest 3x 2/3 CCD shoulder camcorder in the market, right down to the compact PMW-100, to get the variety of shots required, maintaining the consistency of the XDCAM HD422 50Mbps workflow.
Sonys XDCAM alliance is also continuing to grow from strength to strength. The TVU Networks partnership is a great example of collaboration and product development informing innovations that meet market demand. The latest solutions offered by TVU Networks include the TVU Pack for 3G/LTE wireless transmission for XDCAM products (available now), and an XDCAM camcorder dockable transmitter, planned for shipment in December 2012.
IBC2012 provides a great opportunity to speak with key decision-makers from the newsgathering and production industry to learn about the pressures and challenges they face, said Fabien Pisano, Strategic Marketing Head, XDCAM, Sony Europe. By listening to our customers and anticipating how the industry will evolve, we can ensure we develop solutions that meet the HD broadcast requirements of the future.
Sony will be exhibiting at IBC2012 in Hall 12, stand number 12.A10. For more information, please go to the Sony IBC2012 website www.pro.sony.eu/ibc