Sony showcases latest CineAlta updates and explores new levels of creative freedom at Camerimage 2018

Author: Marlin PR

Published: 02 November 2018

Sony showcases latest CineAlta updates and explores new levels of creative freedom at Camerimage 2018

Sony returns to Camerimage in Bydgoszcz, Poland, to explore the creative possibilities and highlight the latest updates of its VENICE full-frame camera, including the new Sensor Extension System. Visitors to Camerimage 2018 will also have the chance to take part in a hands-on CineAlta workshop with cinematographer Todd Bell, as well as being able to experience the latest footage shot on VENICE.


The Extension System brings greater flexibility and usability to the creative potential of VENICE. It has been developed based on cinematographers’ feedback from all over the world, and in consultation with James Cameron’s Lightstorm Entertainment, where it is currently being used to shoot the Avatar sequels. With the extension, cinematographers can detach the imager block from the camera body via a cable of up to 5.5m, without compromising image quality. Designed for cinematographers, by cinematographers, VENICE is now configurable to shoot in almost any environment. VENICE is also one of several Sony cameras, including the PXW-FS7M2 and PMW-F55 approved by Netflix.
At Camerimage, filmmakers will also be able to learn more about the V2.0 firmware update, including new imager modes, and the dual base ISO (500/2500) that unlocks better low light performance and dynamic range. Coming in February 2019, V3.0 firmware will take VENICE’s flexibility even further, with a raft of additional imager modes, additional in camera de-squeeze capabilities while shooting with anamorphic lenses (1.25x, 1.3x, 1.5x, 1.8x) and wireless remote-control capability.
On Friday 16th, Camerimage visitors can take part in a practical workshop with Sony and cinematographer Todd Bell, learning how VENICE’s 36x24mm full frame sensor can help filmmakers capture emotion in every frame, no matter the production scenario. Having worked across TV, documentaries, and short films, Bell will explore how VENICE has unlocked new possibilities for his work, and the specific features that support his creative expression.
Visitors will also be able to listen to other cinematographers sharing their recent VENICE experience, in an on-site seminar. Full details are below.
Events Schedule:
  • CineAlta VENICE Presentation: Join us to learn about the latest updates to VENICE, including the new Extension System, where we’ll be joined by cinematographer Todd Bell for a behind-the-scenes look at one of his latest productions. (Tuesday 13th, 18:15 at the Opera Nova, Main Screening Room)
  • CineAlta Seminar: Explore the creative possibilities VENICE opens up shared by Cinematographers recently used VENICE for their latest productions. (Thursday 15th, 16:30 at the Opera Nova, Seminar Room 1st floor)
  • CineAlta Workshop: Get up close with VENICE in a hands-on session, and hear about Todd Bell’s own creative decisions and experiences with the camera, while shooting the latest AUDI e-Tron commercial and the latest feature film of director Noah Gilbert. (Friday 16th, 13:00 at the University of Economy “Building M”)

Screening of A Rose in Winter shot on Sony CineAlta F65 at the Opera Nova:
A Rose in Winter directed by DoP Vittorio Storaro, A.S.C, A.I.C will be presented on Friday, Nov. 16th, 3.15 pm. as part of the main festival competition.
“Every one of our tools is designed and developed to support the creative visions of cinematographers and directors, helping them capture emotion in every frame of their work,” said Sebastian Leske, Product Marketing Manager, Cinematography, Sony Professional Solutions Europe. “We can’t wait to be at Camerimage and talk about the ways we’re developing VENICE and the rest of our CineAlta range to achieve this goal, and give filmmakers the creative freedom they need to bring their visions to life.”
As well as VENICE, Sony will be showcasing a selection of other solutions designed to help filmmakers capture emotion in every frame. The recently launched 31-inch BVM-HX310 4K reference monitor will be on show, alongside the PXW-FS7 II and PXW-FS5 camcorders, and A7III mirrorless camera.
Sony will be exhibiting from 10th-17th November in the Opera Nova Main Building on the first floor. Follow Sony at the show on @SonyCineAltaEU and #CineAltaVENICE.

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