Sony supports The John Lennon Educational Tour Bus as it kicks off European tour

Date: 08/05/2013
Sony supports The John Lennon Educational Tour Bus as it kicks off European tour

Sony has today announced it is partnering with the John Lennon Educational Tour Bus, providing production equipment, integration services, consultancy and expertise that will help the development of core skills around music, video and digital production as part of its commitment to student skills and media education.

The bus is supported by Yoko Ono Lennon who will be unveiling the new initiative at todays launch event in Liverpool, the Beatles home town. The event will mark the starting point of a European tour, with the bus travelling across the continent to visit schools, colleges, community centres, libraries and other locations. It will provide young people with free, hands-on opportunities to produce music, videos, photos, game apps and media projects within the bus mobile recording studio.

As part of Sonys commitment to the education and development of media professionals and producers as well as its focus on Corporate Social Responsibility, Sony is providing a range of production equipment and integration services to the bus. These include: 3D and HD camera kits, field production audio kits and studio production equipment. In addition, Sony-trained specialists will be on hand to help students get to grips with the technology and discuss the skills needed to produce and broadcast digital content.

We are extremely proud to be associated with the work of the John Lennon Educational Tour Bus, said David Bush, Marketing Director at Sony Europe. Sony has a long-standing commitment to education and to bringing on board a new generation of audio and video production specialists. We believe this is essential to the development of the media and entertainment industries, and we are also committed to nurturing the skills of the next generation of media professionals. Just last year we launched a dedicated online education hub and CRM programme, while our partner programme for the education sector provides a range of discounts and offers to help ensure schools and colleges get access to the very best products.

Bush continued: With our sponsorship of the John Lennon Educational Tour Bus, we are not only providing the very latest, high-end equipment, we are also working closely with the Lennon Bus Europe to ensure the students that visit the bus get the most out of the technology, understand the skills required to produce top quality content, and feel inspired to pursue careers in media production in the long term.

Todays launch follows the success of the US Lennon Bus which first hit the road 16 years ago which was nurtured and developed by Yoko Ono Lennon.

Like its original sister bus in the US, the Lennon Bus Europe will be staffed by a crew of three producer/engineers, and will include stops at local schools, colleges and festivals; providing free tours and workshops in which young people produce original songs, audio recordings, broadcast quality music videos and livestream events.

The educational bus is a huge success in the USA, but John would have been extra thrilled that it is now launching in Europe, starting in Liverpool, his home town. - Yoko Ono Lennon

As part of the UK leg, the Bus will also be making an appearance at the Meltdown festival on Londons Southbank in June, an event curated by Yoko Ono Lennon. For more information about the tour schedule, as well as access to other content including an interactive map and videos created by students on board the bus, please visit: www.lennonbus.org.

The full list of Sony products being made available to the John Lennon Educational Tour Bus is as follows:

         NEX-FS700 Cinematic camera kits

         Professional 3D Camera kits

         Alpha DSLR Camera Kits

         Field Production Audio Kits

         Compact NEX Camera kits

         Studio production equipment such as TRIMASTER EL OLED video monitors, LCD video monitors, HD cameras, 3D televisions, PlayStations and optical output cards

 

Sony will also provide expertise in system engineering and project management as well as installation materials and wiring services.



Tags: Education bus tour | Sony | Education | TRIMASTER | OLED | Playstation | NEX | FS700 | John Lennon | Yoko Ono | David Bush | 3D | HD
Submitted by Marlin PR
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RHC to Present Lava Cable Product Line at NAMM 2019 Posted: 14/01/2019
RHC to Present Lava Cable Product Line at NAMM 2019

RHC will showcase the Lava Cable product line at the 2019 NAMM Show (Booth #11510). RHC acquired the brand’s assets last spring and has streamlined the Lava Cable product offerings to focus on the company’s best-selling products.

Tags: RapcoHorizon | BVE 2019 | BVE 2019
Submitted by D. Pagan Communications
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PMC Showcases Dolby Atmos Adoption at NAMM 2019 Posted: 14/01/2019
PMC Showcases Dolby Atmos Adoption at NAMM 2019

A Dolby Atmos® demo suite will form the centerpiece of PMC’s booth (16112) at NAMM 2019, giving artists, producers and recording engineers an opportunity to experience Dolby Atmos through a world-class monitoring system.

Tags: PMC Speakers | NAMM 2019 | Dolby Atmos Demo Room | Capitol Studios
Submitted by White Noise Public Relations Ltd
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Rising Star Elle Exxe Is Named As Pro7ect 2019 Resident Artist Posted: 14/01/2019
Rising Star Elle Exxe Is Named As Pro7ect 2019 and rsquo;s Resident Artist
Elle Exxe, the formidable and fully fledged electro-clash pop star, will be the resident artist at this year’s Pro7ect songwriting retreat, which teams top songwriters with top producers for three days or pure collaborative inspiration at Brighton’s Hotel Pelirocco.
Tags: Pro7ect 2019 | Songwriters Retreat | Elle Exxe | Hotel Pelirocco | Brighton
Submitted by White Noise Public Relations Ltd
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LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group Posted: 14/01/2019
LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group
Sinclair Broadcast Group (Nasdaq: SBGI) recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU’s flagship model of HEVC field units featuring higher efficiencies, greater stability, increased reliability and the best video quality in low bandwidth situations.
Tags: Cellular bonding. acquisition | uplinking | contribution | news | sport | HEVC | 4K
Submitted by Jump PR
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