Sony supports The John Lennon Educational Tour Bus as it kicks off European tour

Date: 08/05/2013
Sony supports The John Lennon Educational Tour Bus as it kicks off European tour

Sony has today announced it is partnering with the John Lennon Educational Tour Bus, providing production equipment, integration services, consultancy and expertise that will help the development of core skills around music, video and digital production as part of its commitment to student skills and media education.

The bus is supported by Yoko Ono Lennon who will be unveiling the new initiative at todays launch event in Liverpool, the Beatles home town. The event will mark the starting point of a European tour, with the bus travelling across the continent to visit schools, colleges, community centres, libraries and other locations. It will provide young people with free, hands-on opportunities to produce music, videos, photos, game apps and media projects within the bus mobile recording studio.

As part of Sonys commitment to the education and development of media professionals and producers as well as its focus on Corporate Social Responsibility, Sony is providing a range of production equipment and integration services to the bus. These include: 3D and HD camera kits, field production audio kits and studio production equipment. In addition, Sony-trained specialists will be on hand to help students get to grips with the technology and discuss the skills needed to produce and broadcast digital content.

We are extremely proud to be associated with the work of the John Lennon Educational Tour Bus, said David Bush, Marketing Director at Sony Europe. Sony has a long-standing commitment to education and to bringing on board a new generation of audio and video production specialists. We believe this is essential to the development of the media and entertainment industries, and we are also committed to nurturing the skills of the next generation of media professionals. Just last year we launched a dedicated online education hub and CRM programme, while our partner programme for the education sector provides a range of discounts and offers to help ensure schools and colleges get access to the very best products.

Bush continued: With our sponsorship of the John Lennon Educational Tour Bus, we are not only providing the very latest, high-end equipment, we are also working closely with the Lennon Bus Europe to ensure the students that visit the bus get the most out of the technology, understand the skills required to produce top quality content, and feel inspired to pursue careers in media production in the long term.

Todays launch follows the success of the US Lennon Bus which first hit the road 16 years ago which was nurtured and developed by Yoko Ono Lennon.

Like its original sister bus in the US, the Lennon Bus Europe will be staffed by a crew of three producer/engineers, and will include stops at local schools, colleges and festivals; providing free tours and workshops in which young people produce original songs, audio recordings, broadcast quality music videos and livestream events.

The educational bus is a huge success in the USA, but John would have been extra thrilled that it is now launching in Europe, starting in Liverpool, his home town. - Yoko Ono Lennon

As part of the UK leg, the Bus will also be making an appearance at the Meltdown festival on Londons Southbank in June, an event curated by Yoko Ono Lennon. For more information about the tour schedule, as well as access to other content including an interactive map and videos created by students on board the bus, please visit: www.lennonbus.org.

The full list of Sony products being made available to the John Lennon Educational Tour Bus is as follows:

         NEX-FS700 Cinematic camera kits

         Professional 3D Camera kits

         Alpha DSLR Camera Kits

         Field Production Audio Kits

         Compact NEX Camera kits

         Studio production equipment such as TRIMASTER EL OLED video monitors, LCD video monitors, HD cameras, 3D televisions, PlayStations and optical output cards

 

Sony will also provide expertise in system engineering and project management as well as installation materials and wiring services.



Tags: Education bus tour | Sony | Education | TRIMASTER | OLED | Playstation | NEX | FS700 | John Lennon | Yoko Ono | David Bush | 3D | HD
Submitted by Marlin PR
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Submitted by Canford
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NativeWaves EXP Redefines the Fan Engagement Experience for Mobile, In-Venue and Home Entertainment Posted: 03/12/2021
NativeWaves EXP Redefines the Fan Engagement Experience for Mobile, In-Venue and Home Entertainment

NativeWaves has announced the launch of NativeWaves EXP, a new offering that enhances today’s standard broadcast and streaming experience by giving audiences the chance to explore a wealth of additional content at their leisure in order to dive deeper into the action.

Tags: NativeWaves | NativeWaves EXP | Second Screen | Multi-Camera | Low Latency Streaming | IBC 2021
Submitted by White Noise Public Relations Ltd
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New Cineware for Unreal Plugin Now Available Posted: 02/12/2021
New Cineware for Unreal Plugin Now Available

Maxon, the developers of professional software solutions for motion designers and visual effects artists, is pleased to announce the immediate availability of an update to the Cineware for Unreal plugin. This new plugin for Unreal Engine 4.27 features substantial workflow improvements like dynamic import of C4D content without pre-caching, and the ability to modify Cinema 4D content and attributes directly within the Unreal Editor.

Tags: Maxon | Cineware | Cinema4D | UnrealEngine | VFX
Submitted by Zazil Media Group
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Sky Deutschland Upgrades to Next-Generation UHD Rohde and Schwarz VENICE and SpycerNode for Sport Production Posted: 02/12/2021
Sky Deutschland Upgrades to Next-Generation UHD Rohde and amp; Schwarz VENICE and SpycerNode for Sport Production

Rohde & Schwarz, a global leader in media technologies, has supplied the latest version of its R&S®VENICE media server and R&S®SpycerNode intelligent storage solution to Sky Deutschland. The German broadcaster will now benefit from a highly robust workflow, with full built-in redundancy and no single point of failure, for its coverage of premium sports content, such as the Bundesliga and Champions League. 

Tags: Rohde & Schwarz | media | VENICE | SpycerNode | storage | broadcast | ingest | playout
Submitted by Manor Marketing
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iSIZE BitSave Wins 2021 VideoTech Innovation Award for Sustainability Posted: 02/12/2021
iSIZE BitSave Wins 2021 VideoTech Innovation Award for Sustainability

iSIZE today announces that it has won the 2021 Digital TV Europe (DTVE) VideoTech Innovation Award for Sustainability with its BitSave pre-processor for video.

Tags: streaming | iSIZE | BitSave | sustainability | preprocessor | environment | carbon footprint | video | encoding | VideoTech Innovation Awards | Sustainability award
Submitted by Manor Marketing
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Dejero Launches EnGo 265 Mobile Transmitter to Provide Next-Level Reliability for Newsgathering and Live Broadcasts Posted: 02/12/2021
Dejero Launches EnGo 265 Mobile Transmitter to Provide Next-Level Reliability for Newsgathering and Live Broadcasts

Dejero is launching its new EnGo 265 mobile transmitter for news teams and live events broadcasters that need resilient connectivity to quickly go live from any location. Reliable, simple to use, and built tough for field use, EnGo 265 will replace the industry-renowned EnGo 260 and introduce new features targeting the broadcast and media market. The new model bolsters security and provides even lower latency than the EnGo 260 at just 0.5 seconds over bonded cellular connections. It also features a new ‘GateWay mode’ for wireless broadband internet connectivity and a modified backpack with a wired remote.

Tags: Dejero | EnGo 265 | mobile transmitter | reliability | newsgathering | live broadcasts | GateWay mode | wireless connectivity | resilient | any live location | bonded cellular connection | Smart Blending Technology | Yvonne Monterroso | MKM Marketing Communications
Submitted by MKM Marketing Communications
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Grass Valley and Broadcast Solutions Group Sign Multi Million Enterprise Pricing Agreement Posted: 02/12/2021
Grass Valley and Broadcast Solutions Group Sign Multi Million Enterprise Pricing Agreement

Grass Valley today announced it has signed an enterprise pricing deal worth US$31 million with leading outside broadcast (OB) truck manufacturing company and systems integrator, Broadcast Solutions Group.



Tags: grassvalley
Submitted by Platform Comms
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MediaKind and Arqiva partner to break down the barriers to cloud migration with unique, fully-managed video service Posted: 02/12/2021
MediaKind and Arqiva partner to break down the barriers to cloud migration with unique, fully-managed video service


MediaKind and Arqiva today announce a pioneering partnership to introduce a media service proposition that will address the core challenges that broadcasters and operators face in migrating broadcast and streaming services to the cloud. The new strategic partnership will deliver a new and truly unique cloud-native, fully managed service for the aggregation, processing, and delivery of television services for any platform (broadcast and OTT) in any region, at any scale. 



Tags: mediakind | arqiva
Submitted by Platform
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Net Insight delivers JPEG XS to Nimbra media network customers Posted: 02/12/2021
Net Insight delivers JPEG XS to  Nimbra media network customers

Net Insight announces the launch of JPEG XS applications for the Nimbra 600 and Nimbra 1000. Based on industry partnership, the latest Nimbra software update fully leverages intoPIX’s cutting-edge video compression technology. Nimbra-accelerated JPEG XS is presently rolling out in support of major live events, mainly sports, where low latency and high quality are required.


Tags: net insight | nimba | jpeg xs
Submitted by Platform
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Clear-Com and University of Montevallo Team Give Students a Lesson in IP-Based Intercom Technology Posted: 02/12/2021
Clear-Com and University of Montevallo Team Give  Students a Lesson in IP-Based Intercom Technology

Clear-Com® is giving Mass Communications students at the University of Montevallo an education in the IP-based intercom technologies used in today’s professional production environments.

Tags: Clear-Com | Agent-IC® Mobile App | Station-IC™ Virtual Desktop Client | Eclipse® HX Digital Matrix System | Digital Wireless Intercom
Submitted by Bubble Agency
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Streaming specialist 24i unveils its new unified product portfolio: 24i Mod Studio Posted: 02/12/2021
Streaming specialist 24i unveils its new unified product portfolio: 24i Mod Studio

24i, the video streaming specialist, today unveiled the latest version of its award-winning end-to-end streaming platform: 24i Mod Studio.

Tags: streaming
Submitted by Platform Comms
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